Mini or Electra?

I snapped this shot of an Austin Mini (technically a Morris 850) and a Buick Electra 225 parked side-by-side in an Alameda, California parking lot before I left the West Coast, and every time I look at it I wonder: would I rather have an early Mini or a Malaise Era Electra? I can’t decide!

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BMW Wants To Shrink It's Mini. What Will They Call It?

Automobilwoche [sub] has it on good authority (Mini chief Wolfgang Armbrecht) that BMW plans a minier than Mini car. They want to show a prototype at the Detroit Auto Show next year. They probably can bring it as carry-on.

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The Future Of Car Brands: Scooters

If you exist outside the fast-paced world of the automotive branding community, you might believe that the point of car brands is to sell cars. Needless to say, you’d be wrong. The big buzzword around car brands, particularly the more niche and eco-friendly brands is “mobility.” As in “we must leverage our brand values to provide a broad-based mobility strategy for the cities of the future.” Or, to put it into layman’s terms, “screw cars, we gotta start building scooters.”

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Countryman's Culture Clash

How does a brand built on small, fun, efficient city cars build up to its inevitable first-ever SUV? Apparently the answer is very little. MINI’s seems to be aiming its forthcoming Countryman squarely at current MINI owners, with the first US market ads portraying the Countryman as little more than a MINI Cooper with four doors and All-Wheel-Drive (as opposed to Subaru-style outdoor lifestyle marketing). In other words, it’s not so much a Countryman as a city hipster with a flair for rural evangelism. But are four doors, AWD and a “sliding center rail” enough to bring new buyers into the fold? There’s almost no doubt that the Countryman will be a hot fashion item for a while, but the world’s first Austrian-built MINI is going to face high prices, weak power in the base spec (1.6 liters moving over 3k lbs), and intra-brand anti-SUV snobbery. On the plus side, it’s apparently very hip.

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What's Wrong With This Picture: Mini Is Cummins To Get You Edition
78 liters of displacement, 18 cylinders, 12 turbocharges and a tame 3,500 hp and 10,300 lb-ft of torque make for one mean Mini. Well, it would if it actually…
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There Is A Substitute: Hyundai Steps In For Porsche, Takes On MINI Challenge
With apologies to Robert Burns, the best laid schemes o’ mice an’ marketers gang aft agley. That’s certainly what’s happened to MINI&…
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What's Wrong With This Picture: MINI's Growing Family Edition

MINI’s new six-model lineup gets an early preview, as the Cooper, Convertible, Clubman, Countryman, Coupe and Roadster meet up outside MINI’s plant in Oxford, England. The Countryman SUV won’t arrive in the states until February 2011, with the Coupe and Roadster following by six and 12 months respectively.

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Porsche To MINI: Thanks But No Thanks

It appears that MINI’s challenge to Porsche won’t play out at the racetrack. The following letter [via MotorAuthority] is Porsche USA’s Detlev Von Platen’s response to MINI’s Jim McDowell.

Dear Jim,

Imagine our surprise to discover our former employee, now the head of Mini, has challenged us to a head-to-head race. As you surely know, Porsche has a long history of racing success, with more than 28,000 wins over the last 60 years. In our early days, we pitted ourselves against the giants, so we’ve been in your shoes.

But as you also know, Porsche doesn’t race for fame, stunts or publicity. We race to challenge ourselves; we race to push sports car technology; we race to translate every win on the track to our cars on the road. If you need a reminder of our intent, please take a look at this short video: http://tinyurl.com/37xdjqx

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MINI Loses Its Tiny Mind, Challenges Porsche 911
What?: A race between a MINI Cooper S and a Porsche 911.Where?: Facebook, and presumably an extremely twisty track.Why?: Brand equity. Publicity. Mid-life cr…
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April Sales: Ze Germans: VW Up 42%, Audi Up 33%, Mercedes Up 21%, BMW Up 9%

The Volkswagen brand grew sales across all nameplates other than the Chrysler-rebadge Routan minivan, en route to a 42 percent overall volume increase. Audi maintained its momentum, with a 33 percent improvement over its 2009 sales, on strong sales from the A5 and Q5. The new E-Class drove the Mercedes brand to a 21 percent improvement, although Smart was down nearly 50 percent to 680 units. Despite 50+ percent drops in 5- and 6-Series volume, BMW managed to hang onto a nine percent volume increase, including a five percent improvement by the MINI brand. Ze Germans may be focused on China in the long term, but for now they’re back to methodically growing their US-market business.

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BMW: One Million FWD Cars By 2015

While the autoblogosphere frets bout whether BMW drivers can tell which wheels drive their cars, the real news in the BMW-goes-FWD storyline is the impact that the sea change in brand strategy is expected to have on volume. Automotive News [sub] reports that BMW is developing a new family of modular gas and diesel engines, which are intended “primarily for BMW’s new front-wheel-drive architecture, but the powerplants also will be used in the automaker’s rear-wheel-drive cars,” according to CEO Norbert Reithofer. And the volume at which this new family of three, four and six-cylinder engines will be produced is one of the early indications of where BMW is going with its FWD expansion. Today, BMW sells just under 1.3m vehicles worldwide. That’s fewer cars than will be powered by this new family of engines alone, which Reithofer says will motivate 1.5m vehicles worldwide. Considering BMW’s goal is to sell 2m vehicles of all its brands by 2020, it’s clear that much of that growth will be made possible by new FWD-inclusive drivetrain technology.

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Geneva Gallery: 2012 MINI Countryman
What happens when MINIs stop being mini and start getting real? Huge sales in America, probably. Luckily the return of the Moke is not as mawkish as we might…
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BMW and PSA Sign 4-Cylinder Cooperation Extension
With BMW feeling very small in a big fish’s pond, you’d think that BMW would be scrambling to make friends with bigger fish in order to survive.…
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Review: Alfa Romeo MiTo

Today’s tester is a Red Alfa Romeo. So I really shouldn’t be telling you how its name is derived from the cities of Milano and Torino. I shouldn’t be revealing that it’s based on the Fiat Punto and I really needn’t elaborate about its underhood gadgetry, because in days of yore, “Red” was all you needed to know about an Alfa Romeo. On the other hand, to paraphrase Dylan, things have changed.

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BMW MINI E: PR Meets Reality

BMW is playing some PR roulette at the DC Auto Show [via Autoblog Green] with a “study” ostensibly proving that people who lease an electric MINI are “delighted” with the car. As if self-selection weren’t already an issue in a study of people who voluntarily spend $850 per month on a small hatchback, the 57 respondents (out of 450 MINI E guinea pigs) were (you guessed it) self-selected. Why the University of California Davis allows its name to appear on this blatant PR fabrication is difficult to fathom. Especially considering the MINI E rollout was a disaster, the product was compromised, and there are plenty of MINI E critics out there.

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  • Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
  • Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
  • Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.
  • EBFlex The best gift would have been a huge bonfire of all the fak mustangs in inventory and shutting down the factory that makes them.Heck, nobody would even have to risk life and limb starting the fire, just park em close together and wait for the super environmentally friendly EV fire to commence.