Tag: Mini EV

By on April 9, 2019

mini electric concept

Automakers find themselves in the midst of a widespread electrification effort. However, the slow adoption rate of these vehicles has created some trepidation. Rather than roll out fleets of EVs en masse, most manufacturers have chosen to adopt platforms allowing for multiple powertrain configurations, relegating electrics to entirely new sub-brands or transforming lesser nameplates into EV brands.

Daimler is a good example of this. Mercedes-Benz has its EQ sub-brand, while Smart was rejiggered into a nameplate entirely focused on “electro-mobility.”

BMW Group will likely take a similar route with Mini. The brand’s first fully fledged EV is fast approaching, with the company repeatedly suggesting that it might reposition itself as an electric-focused nameplate. Peter Schwarzenbauer, BMW board member and Papa Bear to Mini, Rolls-Royce, and BMW Motorrad (motorcycles), is the man responsible for overseeing the shift, and has offered up a tentative glimpse into Mini’s future.  (Read More…)

Recent Comments

  • Skippity: 12 years later it’s no better, if not worse. Many new trucks are brodozers that only need to haul an ego.
  • Carlson Fan: “The only correct place to play Meat Loaf was in a Trans Am with the T-tops off, on your way to a...
  • JD-Shifty: “And Greta Thunberg wept.” is FOX news on 24/7 at your house?
  • Jeff S: Yes but why should we become more dependent on Russia? A major reason we talk to Russia is to protect the...
  • Jeff S: My brother had a 64 Dodge Polara with a 440 that would dust TAs as well.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber