Tag: mind share

By on November 27, 2013

Explorer Sport front quarter, picture courtesy Michael Karesh

Is the future of motoring in the global marketplace in the good hands of the Golf, Forte and Fiesta? Not if you’re Ford’s vice president of Global Marketing, Jim Farley. In his mind, it’ll be a page from the 1991 Explorer’s successful playbook that will help his employer gain market and mind share the world over.

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