By on August 31, 2017

2017 Chevrolet Suburban interior column shifter - Image: ChevroletSetting aside the glorious wonders of the manual, DIY shifter, is it not becoming increasingly clear that the automatic transmission shifter reached its zenith with the traditional column shifter?

One thing is certain: the column shifter is quickly fading away. The electronic controls behind many shifters are more often linked to unnecessarily complicated shifters than a simple, intuitive, steering column-mounted unit. There are pushbutton affairs on the center stack in Lincolns, rising and falling console-mounted pushbutton arrangements in Hondas and Acuras, rotary dials in everything from the Ford Fusion and Ram 1500 to the Jaguar XJ, monostable shifters with no detents in vehicles of every sort, and a horizontally opposed array of buttons and switches in a GMC Terrain that GMC felt necessary to explain for three hours.

We’re not sure these alternative shifters have shoved society along the path toward enlightenment.

But when Ford’s North American product communications manager, Mike Levine, tweeted a picture of a 2018 Ford F-150 with a 10-speed automatic and a column shifter — merging the past and future — we naturally wondered whether column shifters deserve more involvement in the present. (Read More…)

By on July 17, 2015

2015 Ford F-150

A Ford spokesman said Friday that despite the automaker offering nearly $11,000 on particular F-150 models, their incentives are still under the segment average.

“It’s not like every F-150 customer walking into a Ford dealer today — whether they’re in L.A. or New York — is going to get $10,000 off of every single model,” Truck Communications Manager Mike Levine said.

“On average, we’re lower than the segment.”

(Read More…)

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