By on February 10, 2020

Image: FCA

Jeep dealers are now discounting Gladiator models by as much as $9,000, indicating demand for the Wangler-based pickup has seriously cooled off. Considering the insane markups we saw at launch, that’s not much of an insult.

Now that Fiat Chrysler only reports sales on a quarterly basis — an obnoxious trend sweeping through the industry like a plague — we don’t know how many Gladiators leave dealer lots month-to-month. It looks like the pickup averaged a hair above 5,000 U.S. deliveries every thirty days in 2019. That’s a far cry from the midsize pickup segment leaders, but it was also the first year of Gladiator production.

With oodles of character, legitimate off-road capabilities and higher-than-average pricing, it’s also a bit of an odd duck. While interesting designs can occasionally be too much for a (sometimes large) subset of shoppers, pricing can make or break a car’s sales prowess. Some are of the mind that Jeep expected too much from consumers and that these lofty discounts are proof.  (Read More…)

By on March 12, 2019

2019 Nissan Frontier front quarter

Remember 2005? An old, ugly English prince marries for the second time. A hurricane devastates the U.S. Gulf Coast. Newlywed Chris signs a mortgage on a house and begins to prepare said house for the arrival of a newborn. And Nissan reveals the D40-chassis Frontier.

Fast forward. Charles wonders when his mom will give it up. New Orleans is still recovering. The house, the marriage, and the kid remain. And the 2019 Nissan Frontier continues on, relatively unchanged.

Stability is a good thing in life. Being able to rely upon trusted institutions is reassuring. Few passenger vehicles can be considered institutions – but the Frontier certainly qualifies.

(Read More…)

By on February 24, 2017

Mercedes-Benz Concept X-CLASS

Colorado. Canyon. Tacoma. Frontier. Ridgeline. X-Class?

That could be the lineup Mercedes-Benz has in mind for the competitive — and growing — U.S. midsize pickup segment. Ever since the automaker unveiled its questionable-looking X-Class midsize pickup last fall and declared America off limits for now, there’s been no end to the speculation that we’d eventually end up with a German offering on these shores.

The midsize pickup segment has now grown to 17 percent of all U.S. truck sales, and Mercedes apparently likes what it sees. (Read More…)

By on August 31, 2016

2016 GMC Canyon 2WD SL, Image: General Motors

Sometimes a manufacturer churns out a base trim that is — all things considered — the primo choice for that particular model. Here’s an example.

For years, there’s been a chorus cry from the internet: “Buyers can’t get a simple pickup truck anymore!” Well into the ‘90s, customers could waltz into many a dealer and drive off in a Spartan, four-cylinder, stick shift, rear-wheel-drive pickup with the footprint of a Twinkie.

(Read More…)

By on June 20, 2016

2017 Honda Ridgeline at boat launch ramp, Image: © 2016 Mark Stevenson/The Truth About Cars

Honda is playing the long game when it comes to its cute little pickup truck. After selling the original, first-generation Ridgeline for an almost-unheard-of nine years (for perspective, the ninth-generation Civic lasted an incredibly short five years, including a mid-cycle emergency refresh), the second coming of the unibody, light-duty hauler is here.

And guess what? It’s absolutely phenomenal — but there’s a massive catch.

(Read More…)

By on June 3, 2016

Ford Ranger 3.2L TDCI Wildtrak exterior beauty shot, Image: Radek Beneš/The Truth About Cars

Over the last two or three decades, the American full-size pickup truck has morphed into something thoroughly and completely different. What was once utilitarian and practical is now imposing, luxurious.

Is it possible that the truest successor of the original F-Series is currently sold in Europe with a five-cylinder diesel engine?

I tested the new Ford Ranger to find out.

(Read More…)

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