By on March 6, 2017

1989 Dodge Shelby Dakota, Image: Chrysler

Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.

It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.

For enthusiasts, that has always been a good thing.

It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.

With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).

(Read More…)

Recent Comments

  • ToolGuy: HVAC: Do I have to make temperature changes on both dials if I’m driving by myself? (I don’t see...
  • SCE to AUX: “the third or fourth owner of a somewhat battered S60 often lives on a Pontiac G3 budget”...
  • ponchoman49: Yup just like in the 2020 F-150’s I saw at my local dealer that didn’t have the center...
  • Scoutdude: They are already diluting their position by continuing to sell the Classic and not updating the 3/4 ton...
  • SCE to AUX: He’s right about Autopilot. No lawsuit against it will ever succeed because it is a Level 2 system....

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber