By on December 12, 2017

2016 Honda Civic Sedan - Image: Honda

We all have our perversions, and here’s mine: I will always have a soft spot for ugly-duckling products that were eclipsed by the competition or cannibalized by their own relatives. First example: the Apple 3 (properly yclept Apple ///). We don’t have time here to discuss how and why the “business-focused” 8-bit Apple failed, but I will forever cherish the fact that Apple put out a service bulletin for improperly seated microchips where the fix was to pick it up and drop it like it was hot — because it was, in fact, too hot.

I could go on… and I will! The Fender Jazzmaster, the Omega Seamaster, the Members Only jacket that cost slightly more because it had a zipper breast pocket instead of the elastic-clinch one, the F-111. Show me something that didn’t quite catch the imagination of the public, and you will have my complete attention. If the reason for that lack of public attention has to do with the product involved being just a little bit too complex, demanding, fussy, or eccentric — well then, my friend, we are really cooking.

One such example of that in the automotive world was the fifth-generation Maxima, sold here from 2000-2003, with particular emphasis on the 3.5-liter, six-speed, limited-slip bad boys produced in the second half of the run. Those were slick-looking, powerful, deeply satisfying automobiles… that had absolutely zero appeal for the credit criminals and shifty-eyed fast-food night managers who, by my scientific calculations, make up ninety-six-point-three percent of Nissan’s customer base. Those people didn’t see the reason to buy a Maxima when they could get an Altima for less.

As a consequence, the sixth-generation Maxima became a giant Altima, the seventh-generation Maxima became a rarity, and the eighth-generation Maxima became a rental car.

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