Tag: miata rf

By on January 31, 2017

The Mazda MX-5 RF, Image: PRNewsFoto/Mazda Motor Corporation

It’s one of those mysteries that’s really only mysterious to people who don’t understand the American auto market: Why didn’t Mazda bring us the NB-generation coupe? And why didn’t they make a true NC coupe at all? The answer, of course, is very simple. The United States is a big place with unique regulations. If you want to sell a car here, particularly one that would crash differently from the car you’re already selling, you’ve got to put in some real time and money for compliance with those regulations.

There’s also the matter of scale. It’s not that difficult for Mazda to release a small-batch car like the NB coupe in Japan where it has absolute control of the dealer networks and the ability to ship parts from a central warehouse to a service area that’s about 10 percent smaller than the state of California. Things are different in the land of the PowerStroke. Every new vehicle is a major commitment.

Mazda’s product planners didn’t think a hardtop Miata would sell in significant numbers, so they left it at home. The retractable-top NC Miata, on the other hand, was a great idea and it did very well. And now we have a far handsomer take on the same idea, built on a car that most of the pundits agree is a better and more enjoyable drive than its predecessor. So what’s the problem?

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