Tag: Mercury

By on December 5, 2019

Today’s Buy/Drive/Burn is the first of two consecutive entries where we’ll be evaluating two-door offerings from the dawn of the new millennium. First up is the American car trio… though one of them is thoroughly European.

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By on November 20, 2019

pt cruiserIn our question of the day post last Wednesday, we asked you to submit the vehicles that left you wondering what the manufacturers behind them were thinking. Today, we’ll take the opposite tack and focus our attention on the automotive products which came along at exactly the right time.

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By on October 21, 2019

1979 Mercury Cougar XR-7 in California junkyard, RH front view - ©2019 Murilee Martin - The Truth About CarsWith all the generations of the Cougar that Mercury sold, from the Mustang-based ’67 through the Mondeo-based ’02, which one sold the best? That’s right, the rococo Thunderbird-sibling 1977-1979 models, and most of them were luxed-up XR-7s.

Yes, the Man’s Car, slathered with chrome and vinyl and menacing feline-themed badging, proved to be the ideal machine for the Disco Period of the Malaise Era, and I’ve found this well-preserved ’79 in a Northern California self-service yard. (Read More…)

By on August 5, 2019

2005 Mercury Monterey in Colorado wrecking yard, RH front view - The Truth About CarsWith minivan sales in decline and the Mercury brand itself locked in a death spiral, the bosses in Dearborn decided to create a Mercury-badged version of the Ford Freestar: the Monterey. No, not this kind of Monterey, which sought slightly devilish middle-managers with a sense of style as potential buyers, but an option-loaded and sensible family hauler for the 21st century.

Sales of the 2004-2007 Monterey started off weak and then bombed miserably, to be followed by the disappearance of Mercury itself by 2011. Here’s a rare example of this forgotten-but-interesting vehicle, found in a Denver self-service wrecking yard. (Read More…)

By on June 3, 2019

1978 Mercury Zephyr Z7 in California wrecking yard, RH view - ©2019 Murilee Martin - The Truth About CarsIn between the homely Ford Maverick/Mercury Comet and the punitively sensible Ford Tempo/Mercury Topaz, the folks at Dearborn provided North Americans with the Ford Fairmont and its Mercury sibling, the Zephyr, as reasonably modern rear-wheel-drive compact commuter machines. For those car shoppers wanting to get a bit devilish with their selections, Ford dealers offered the Fairmont Futura coupe, while your local Mercury store had the Zephyr Z-7 coupe.

Here’s a tan-beige-brown Zephyr Z-7 in a Northern California self-service wrecking yard. (Read More…)

By on April 24, 2019

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

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By on April 1, 2019

1952 Mercury in Denver wrecking yard, RH view - ©2019 Murilee Martin - The Truth About CarsOrdinary family sedans of the 1940s and 1950s look cool and everyone claims to love them, but the sad reality is that hardly anyone with the time, money, space, and skills to restore an old Detroit car bothers with the postwar four-doors. I see 1946-1959 American sedans, mostly in pretty solid condition, with depressing regularity in the big self-service wrecking yards I frequent, and this ’52 Mercury in Denver is the latest one. (Read More…)

By on March 27, 2019

TTAC’s Slack channel honed in on muscle cars the other day. As the discussion progressed, a question came to light which your author hadn’t previously considered. It’s a simple enough inquiry, yet there are many variables to consider.

Today we talk about the least sporty muscle cars.

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By on February 4, 2019

The Great Recession of 2009 wasn’t kind to many automakers, a few of whom were forced to jettison brands like the crew of a sinking boat heaving cargo overboard. With a decent level of consumer confidence and continued cheap gas, things are looking up — even as they’re looking down (January results were less than favorable for a few).

Imagine for a moment you could conjure the ability (and the funds) to revive a brand that’s recently departed this landscape. We have four from which you can select — and a brand new way for you to vote.

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By on December 12, 2018

Imagine you’re an American auto executive in the 1980s, looking on in desperation as all the youthful and wealthy customers head almost solely to BMW showrooms for their sports-oriented sedans and coupes.

Now imagine you work at Ford, and you’ve decided to do something about it. By the way, you’re Bob Lutz right now.

It’s Merkur time.

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By on September 11, 2018

Today’s Buy/Drive/Burn setup comes to us via commenter 87 Morgan, who suggested the trio a while ago. For consideration today: Malaise Era transportation for upper middle-class families. These gigantic wagons served as family haulers before the minivan came along and ripped the sculpted carpet from under their feet.

What will it be — the Chrysler, the Mercury, or the Buick?

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By on August 27, 2018

1983 Mercury Lynx wagon in Arizona wrecking yard, LH front view - ©2018 Murilee Martin - The Truth About Cars
Before the North American Ford Escort became a Mazda 323/Protegé sibling, the folks in Dearborn masterminded a Mercurized version known as the Lynx. Escort wagons are rare now (though I have shot a couple during my junkyard wanderings), so I did a double-take when I saw this optioned-up ’83 Lynx wagon in a Phoenix self-service yard last winter. (Read More…)

By on August 22, 2018

What do you get when you cross an enthusiast of a dead car brand, a bank account, and a late-model Panther?

This. Presenting the 2008 Edsel Citation:

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By on June 27, 2018

Image: GMC Safari GTIn last week’s Crapwagon Garage QOTD, we combined truck and station wagon to create an SUV, picking five winners. In part VII of the series, we’ll combine truck and station wagon a bit differently and end up with a van.

That’s right, it’s time for some #vanlife (ugh). Car-based minivans also apply, so we’re not limited to things like the sweet Safari GT above.

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By on March 19, 2018

Image: 1976 Mercury Grand Monarch GhiaOur own Sajeev Mehta pointed out this grey brougham box the other day. He always keeps his ear to the pulse of the Internets for any old Ford, Ghia, or Ford Ghia vehicles which come up for sale.

It’s luxury and elegance on a Grand level! Come have a look.

(Read More…)

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