Tag: Mercury

By on June 3, 2019

1978 Mercury Zephyr Z7 in California wrecking yard, RH view - ©2019 Murilee Martin - The Truth About CarsIn between the homely Ford Maverick/Mercury Comet and the punitively sensible Ford Tempo/Mercury Topaz, the folks at Dearborn provided North Americans with the Ford Fairmont and its Mercury sibling, the Zephyr, as reasonably modern rear-wheel-drive compact commuter machines. For those car shoppers wanting to get a bit devilish with their selections, Ford dealers offered the Fairmont Futura coupe, while your local Mercury store had the Zephyr Z-7 coupe.

Here’s a tan-beige-brown Zephyr Z-7 in a Northern California self-service wrecking yard. (Read More…)

By on April 24, 2019

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

(Read More…)

By on April 1, 2019

1952 Mercury in Denver wrecking yard, RH view - ©2019 Murilee Martin - The Truth About CarsOrdinary family sedans of the 1940s and 1950s look cool and everyone claims to love them, but the sad reality is that hardly anyone with the time, money, space, and skills to restore an old Detroit car bothers with the postwar four-doors. I see 1946-1959 American sedans, mostly in pretty solid condition, with depressing regularity in the big self-service wrecking yards I frequent, and this ’52 Mercury in Denver is the latest one. (Read More…)

By on March 27, 2019

TTAC’s Slack channel honed in on muscle cars the other day. As the discussion progressed, a question came to light which your author hadn’t previously considered. It’s a simple enough inquiry, yet there are many variables to consider.

Today we talk about the least sporty muscle cars.

(Read More…)

By on February 4, 2019

The Great Recession of 2009 wasn’t kind to many automakers, a few of whom were forced to jettison brands like the crew of a sinking boat heaving cargo overboard. With a decent level of consumer confidence and continued cheap gas, things are looking up — even as they’re looking down (January results were less than favorable for a few).

Imagine for a moment you could conjure the ability (and the funds) to revive a brand that’s recently departed this landscape. We have four from which you can select — and a brand new way for you to vote.

(Read More…)

By on December 12, 2018

Imagine you’re an American auto executive in the 1980s, looking on in desperation as all the youthful and wealthy customers head almost solely to BMW showrooms for their sports-oriented sedans and coupes.

Now imagine you work at Ford, and you’ve decided to do something about it. By the way, you’re Bob Lutz right now.

It’s Merkur time.

(Read More…)

By on September 11, 2018

Today’s Buy/Drive/Burn setup comes to us via commenter 87 Morgan, who suggested the trio a while ago. For consideration today: Malaise Era transportation for upper middle-class families. These gigantic wagons served as family haulers before the minivan came along and ripped the sculpted carpet from under their feet.

What will it be — the Chrysler, the Mercury, or the Buick?

(Read More…)

By on August 27, 2018

1983 Mercury Lynx wagon in Arizona wrecking yard, LH front view - ©2018 Murilee Martin - The Truth About Cars
Before the North American Ford Escort became a Mazda 323/Protegé sibling, the folks in Dearborn masterminded a Mercurized version known as the Lynx. Escort wagons are rare now (though I have shot a couple during my junkyard wanderings), so I did a double-take when I saw this optioned-up ’83 Lynx wagon in a Phoenix self-service yard last winter. (Read More…)

By on August 22, 2018

What do you get when you cross an enthusiast of a dead car brand, a bank account, and a late-model Panther?

This. Presenting the 2008 Edsel Citation:

(Read More…)

By on June 27, 2018

Image: GMC Safari GTIn last week’s Crapwagon Garage QOTD, we combined truck and station wagon to create an SUV, picking five winners. In part VII of the series, we’ll combine truck and station wagon a bit differently and end up with a van.

That’s right, it’s time for some #vanlife (ugh). Car-based minivans also apply, so we’re not limited to things like the sweet Safari GT above.

(Read More…)

By on March 19, 2018

Image: 1976 Mercury Grand Monarch GhiaOur own Sajeev Mehta pointed out this grey brougham box the other day. He always keeps his ear to the pulse of the Internets for any old Ford, Ghia, or Ford Ghia vehicles which come up for sale.

It’s luxury and elegance on a Grand level! Come have a look.

(Read More…)

By on February 26, 2018

Image: 1994 Toyota PreviaWhen the Picture Time post for the Villager Nautica went up on these pages last year, the idea for this particular edition of Buy/Drive/Burn was already on my mind. In fact, in the big list of trios I keep for this series, this one has always been at the top of the list.

The year is 1994, and you’ve got a luxury minivan to set alight.

(Read More…)

By on January 15, 2018

1995 Mercury Tracer in Colorado Wrecking Yard, RH front view - ©2017 Murilee Martin - The Truth About Cars
Kicky appearance packages and vivid colors were all the rage among Detroit makers of cheap econoboxes during the late 1980s through middle 1990s, and so it became necessary for the Dearborn masterminds to create a Mercurized Ford Escort that would enthrall younger car shoppers. Thus was the Mercury Tracer Trio born. Here’s a screaming purple ’95, spotted in a Denver self-service yard. (Read More…)

By on October 30, 2017

Image: 1983 Ford EXPGreat handling, two seats, sporty styling, and coupe lines. No, we’re not talking about a Corvette Z06, because it’s another Malaise Day here at Rare Rides — and our topic of discussion is a shockingly orange Ford EXP.

I always thought those letters stood for EXtra Powerful, but maybe I was wrong. Let’s find out.

(Read More…)

By on August 28, 2017

Image: 1985 ASC McLaren Capri Convertible, image via seller

Last time on Rare Rides we featured a V8-powered American muscle car that started out as a coupe and had the roof removed by an aftermarket company. Opinions of the Callaway Speedster were mixed, ranging from “meh” to “1990s meh.” So for this Rare Rides entry, we are doing something completely different following the exact same formula, executed in a different way.

It’s a very special Mercury, at a much lower price point. McLaren anyone?

(Read More…)

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