Tag: mercedes

By on December 29, 2020

Screenshot of Mercedes ad

You’ve probably seen a certain Mercedes-Benz ad this year. Or maybe in years past – I think the ad in question ran last year, as well, and maybe even before then.

It’s a holiday ad featuring one of the brand’s luxury SUVs and advertising a winter sales event for Mercedes.

(Read More…)

By on December 21, 2020

1985 Mercedes-Benz W123 300D in Denver junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsI like to search for junkyard vehicles with exceptionally high final odometer readings, a task made more difficult by the fact that just about every manufacturer besides Volvo and Mercedes-Benz used five-digit odometers well into the 1980s. Even in the middle 1980s, most cars weren’t really expected to hit the 100,000-mile mark … unless they were Mercedes-Benzes with diesel engines, in which case their owners expected them to make it to 300,000 miles. Here’s an oil-fueled W123 in Colorado that exceeded even that expectation. (Read More…)

By on December 7, 2020


Mercedes-Benz is reportedly planning to bring an electric commercial van, presumably the eSprinter, to the United States as early as the third quarter of 2023. While the all-electric van launched earlier this year in Europe, the manufacturer said it wanted to hold off on North American exports for reasons that should be obvious to anybody familiar with the industry. The model’s rather low range (up to 96 miles, depending on load and route) makes it a poor fit for North America’s wide-open spaces, as does its standard 75 mph (or optional 50 mph) top speed. Meanwhile, the necessary homologation efforts required to sell the eSprinter in the U.S. would only increase the price of a vehicle already ill-suited to the nation’s roadways.

Were it to come here now, we’d be looking at a cargo van with an MSRP dangerously close to $60,000 and the top speed and range of a small-displacement dirtbike. Regulatory incentives aside, it doesn’t seem like a worthwhile addition to the North American landscape. But analysts are worried that Mercedes-Benz needs to get a move on and ensure the vehicle comes to the U.S. market before it’s edged out by the competition. It’s a position we’d be inclined to agree with had the eSprinter arrived with more robust specifications. (Read More…)

By on October 7, 2020

Mercedes-Benz looks poised to retreat from high-volume compacts. During an online corporate strategy meeting held on Tuesday, Daimler CEO Ola Källenius indicated that the luxury subsidiary may have overextended itself.

“Maybe we went at a bit too far to cover each and every space into each and every segment. Compact particularly comes to mind,” he explained. “This is not where the main thrust should go, we should not become a competitor of the volume makers.”

But the company only has itself to blame for that. Around a quarter of the brand’s annual sales come from compact vehicles and they’ve been taking up a larger share of its product portfolio. Källenius seems to think Mercedes has done enough to broaden its appeal and need to refocus on higher-end vehicles with better margins. “Our [current] strategy is designed to avoid non-core activities,” he said, adding that funds will be prioritized for more profitable products.

“We’re not chasing volume, we’re targeting profitable growth.” (Read More…)

By on October 6, 2020

As the manual transmission gradually joins the wheel-mounted throttle lever in the automotive history trash bin, we’ve been wondering which manufacture would be the next to take a bold stance against be-clutched vehicles. Today we have our answer, thanks to a tweet explaining the brand’s research boss had indicated Mercedes-Benz doesn’t have room for manuals in its current restructuring program.

“The head of @MercedesBenz’s R&D operations, Markus Schaefer, has confirmed the company will ‘eliminate manual transmissions’ as part of cost-cutting initiatives that will also see a ‘substantial reduction in platforms’ and a ‘very dramatic reduction in combustion engines,'” automotive journalist Greg Kable explained via social media on Tuesday.

(Read More…)

By on September 14, 2020

2001 Mercedes-Benz ML 55 AMG in Denver junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsSince trucks, truck-shaped cars, and generally truck-influenced vehicles dominate American roads in the present day, it’s about time I started paying attention to high-end luxurious German truck-like machines in the vehicle graveyards I frequent. Such machines have been easy to find in such places for quite some time now, due to the notoriously quick depreciation of large-dollar German cars that don’t get the meticulous maintenance they deserve, but prior to today, we’d just seen a single BMW X5 in this series. Let’s go right to an AMG for our first Mercedes-Benz SUV: this 2001 W163 ML55 AMG. (Read More…)

By on September 2, 2020

The S-Class has always been the sparkling sapphire in Daimler’s crown. The model has historically offered unparalleled luxury and cutting-edge tech that gradually trickles down to the rest of the lineup. It also shows off what Mercedes-Benz is capable of when, running on all cylinders, it sets out to make the best car money can buy without crossing over into obscene extravagance. In this respect, the 2021 S-Class seems to deliver as it always does.

A little larger than its predecessor, the next incarnation of Mercedes’ finest comes in at 208.2 inches long, 76.9 inches wide and 59.2 inches tall. Its extended wheelbase and short overhangs gives it the impression of a smaller vehicle from afar, however. While the manufacturer happily suggests this allowed for an overall increase in the cabin airiness, Daimler admits the model’s technology is what’s supposed to get one salivating — and it did its utmost to make sure it’s omnipresent. (Read More…)

By on May 11, 2020

1992 Mercedes-Benz W140 500SEL in Arizona junkyard, RH front view - ©2020 Murilee Martin - The Truth About CarsTop-of-the-line German luxury sedans are worth plenty… until, suddenly, their values slam down to salvage-title Hyundai Scoupe territory. For today’s Junkyard Find, an early W140 S-Class that sold new for the 2020 equivalent of $175,000, now parked between a couple of prole-grade Japanese machines in a Phoenix yard. (Read More…)

By on February 10, 2020

2018 Mercedes-Benz X-Class Power - Image: Mercedes-Benz

In November, Daimler announced a restructuring plan that called for the elimination of 10,000 jobs, claiming the effort would result in an estimated 1.4 billion euros ($1.5 billion) in savings by the end of 2022. Chairman Ola Källenius may just be getting warmed up.

According to German outlet Handelsblatt, sources within the company claim austerity measures will be expanded at Tuesday’s investor conference. Källenius is said to raise the job cut figure to 15,000 while scaling back (or dropping) several side businesses that aren’t turning a profit. As well, the automaker will likely axe a few models that don’t fit in with the core brand’s luxury image, starting with the Nissan Navara Mercedes-Benz X-Class. (Read More…)

By on December 19, 2019

Mercedes Benz will pay a $13 million penalty to U.S. safety regulators over a failure to report a string of necessary recalls. A signed settlement on file with the National Highway Traffic Safety Administration (NHTSA) indicates that Daimler’s American arm could be on the hook for up to $20 million in regulatory fines.

The remaining $7 million is in the hands of the NHTSA, which has to eventually decide whether or not Mercedes expedited its recall notices or improved upon its recall processes. The automaker will be audited by the regulatory agency until 2022 to help make those assessments.  (Read More…)

By on December 16, 2019

1981 Mercedes-Benz W123 wagon in California junkyard, RH front view - ©2019 Murilee Martin - The Truth About CarsThe oldest Mercedes-Benz W123 diesels are getting pretty close to 45 years of age, which means that— finally— they’re wearing out and becoming easy to find in the big self-service car graveyards that I frequent. Most of these proto-E-Classes sold in North America were sedans, but the wagons developed something of a cult following and I keep my eyes open for discarded examples.

Here’s an ’81 300TD turbodiesel that seems to have been going strong when it got crashed. (Read More…)

By on December 10, 2019

Daimler

Every TTAC reader’s favorite Mercedes-Benz, the subcompact GLA, will soon appear with a new body in tow. It’s taller and more bulbous than before, but it’s also more suited to the segment it’s supposedly a member of: the subcompact crossover segment.

The previous GLA, which had an unhappy sibling in the form of the now-defunct Infiniti QX30, suffered from practicality concerns. With its small overall size and low roofline, interior volume was hardly cavernous. This time around, Mercedes-Benz wants to correct past mistakes. (Read More…)

By on November 14, 2019

On Thursday, Daimler made an announcement confirming earlier reports that it plans to cut roughly ten percent of its management staff as part of a broader restructuring plan. Financial hardship has become a sign of the times for the auto industry. Most sizable manufacturers are coming off an investment spree aimed at developing new-energy vehicles, autonomous driving systems, and connected services. Unfortunately, those commitments came at roughly the same time the world’s largest auto markets started to collectively plateau.

A broad approach no longer seems feasible for all but the absolute largest automakers on the planet. We’ve seen many attempt to downsize through restructuring or by entering inte partnerships with other firms to share costs — sometimes both. Knowing this as well as anyone, Daimler issued two profit warnings this year as Mercedes-Benz was fined $960 million in an emissions-cheating settlement while hemorrhaging cash through EV investments.  (Read More…)

By on November 11, 2019

Reports have come in from Germany that Mercedes-Benz has decided to reduce its management staff by around 10 percent globally. On Friday, German newspaper Suddeutsche Zeitung wrote that Daimler CEO Ola Källenius wishes to delete around 1,100 management posts while freezing wages for all 300,000 German employees — citing internal documents from the automaker’s works council.

Handelsblatt also said it intercepted a copy of the letter, with both outlets claiming Daimler would elaborate further on the plan this Thursday. While Mercedes said it couldn’t comment on the matter, its restructuring push was no secret, even before Källenius took over as chairman in May.  (Read More…)

By on November 8, 2019

Sascha Pallenberg, Daimler’s Head of “Digital Transformation,” shared a quote from CEO Ola Källenius issued at this year’s Automobilwoche Kongress, saying Mercedes-Benz is planning to manufacture an electric G-Class.

“There will be a zero-emission EV version of the Mercedes-Benz G-Class. In the past there were discussions whether we should eliminate the model, the way I see things now I’d say the last Mercedes to be built will be a G-Class,” Källenius said.

Using current battery technologies, this seems idiotic. The G-Class already outweighs pretty much every EV on the market this author can think of and it’s only going to get heavier once it’s lugging around a gigantic battery pack. The lightest G-Wagon tips the scales at 5,550 pounds. Another thousand wouldn’t be out of the question if Daimler expects it to have a truly competitive range. The model is just too heavy and has the aerodynamics of an open parachute.  (Read More…)

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