By on May 23, 2022

Following word that Mercedes-Benz wanted to refocus on producing high-end luxury vehicles with loftier profit margins, the German automaker has decided to eliminate dealerships in Europe so it can move on a direct-sales model similar to what’s offered by Tesla.

The company is reportedly eliminating up to 20 percent of its dealerships in its home country and roughly 10 percent globally (with a focus on Europe). This follows previous assertions by Mercedes that half of the brand’s domestic sales will be done via an “agency model” by 2023. Following an agreement with its own dealer network, the company said late in 2021 that it would begin eliminating the traditional scheme of dealers buying their vehicle stock based on market conditions with consumers coming in to haggle. The new plan puts more financial pressure on Mercedes and eliminates any chance of price negotiation. Meanwhile, dealers will get some cash for every vehicle sold and whatever after-sales services they can render. (Read More…)

By on May 19, 2022

Mercedes-Benz has said it will cut back its entry-level offers to better prioritize premium vehicles with loftier margins. While this strategy has become relatively uncommon throughout the industry, even among some mainstream brands, Mercedes has historically been synonymous with high-end luxury cars. One wonders why it bothered chasing volume to begin with, especially since it doesn’t seem to have panned out for the company.

While executives had previously hinted at its revised strategy in interviews, Mercedes officially unveiled its plan to investors on Thursday. The German brand will focus investments on top-of-the-heap models like the S-Class at the expense of entry-level products that have failed to garner juicy profits.  (Read More…)

By on May 17, 2022

Automakers remain enamored with slowly teasing new and upcoming products, choosing to release dribs and drabs of information rather than smacking us in the face with all the details at once. Cynics in our audience will (rightly) point out it gives us a news story to run. Congratulations, Sherlock – you’re totally onto us.

Next up is a shadowy image of the next GLC crossover from Mercedes-Benz. That’s the bite-sized machine that serves as a gateway drug introductory model for many customers to the three-pointed star lifestyle in an endless quest to one-up the neighbors.

(Read More…)

By on May 3, 2022

BMW and Mercedes-Benz are dumping ShareNow — their jointly managed car-sharing businesses — and Stellantis will reportedly become the recipient. Effectively a merger of BMW’s DriveNow and Mercedes’ (technically Daimler AG’s) slurry of similar services that were rolled into car2go, ShareNow’s individual components have spent the last decade trying to figure out which markets would embrace app-based, roadside rentals charging by the minute and which would reject it.  (Read More…)

By on March 24, 2022

The war in Ukraine continues to have ripple effects.

A new report from industry bible Automotive News suggests Vladimir Putin is considering seizing the assets of automakers who left Russia in the wake of its invasion of Ukraine.

(Read More…)

By on February 3, 2022

It’s no secret this industry is moving towards smaller displacement engines, with power adders cropping up on machines of all shapes and sizes as part of an effort to meet fuel economy and emission regs while maintaining the level of power to which we’ve become accustomed. 

Last summer, Mercedes-Benz indicated they were dropping V8 engines from their lineup, favoring smaller mills for a myriad of reasons. Someone in a corner office has evidently had a rethink, as it has been confirmed there will be Mercs with eight cylinders in the 2022 model year after all.

(Read More…)

By on January 24, 2022

2005 Chrysler Crossfire in Colorado junkyard, LH front view - ©2022 Murilee Martin - The Truth About CarsMuch of the automotive press went absolutely ape over the press events for the 2005 Chrysler Crossfire Roadster, particularly the writer who deemed it the Sexiest Car of the Year and compared its rear end favorably to Melania Trump’s jeans-clad hindquarters. Closing in on two decades later, the Crossfire’s image has fared about as well as memories of the DaimlerChrysler “merger of equals,” which makes a first-year Crossfire Roadster an excellent Junkyard Find. (Read More…)

By on January 17, 2022

2000 Mercedes-Benz CLK430 in California junkyard, LH front view - ©2022 Murilee Martin - The Truth About CarsLuxury coupes were falling out of favor among well-heeled American car shoppers around the turn of the century, with luxury trucks gaining sales ground by the minute, but that didn’t stop Mercedes-Benz from releasing a sporty new C-Class-based two-door with a big V8 and big price tag, starting in the 1999 model year: The CLK 430. As so often happens with costly European luxury machinery, this one took a hard depreciation hit during its time on the road, and now it resides in a Northern California self-service yard. (Read More…)

By on January 4, 2022

Electric vehicles are here, like it or not, and car companies have turned their attention (and vast resources) to making sure range anxiety is a thing of the past. Since that concern is a major hurdle for most Americans, the appearance of a Mercedes-Benz machine with a four-figure range is A Big Deal.

Well, four figures in metric measures, anyway.

(Read More…)

By on January 3, 2022

Jo Borras/Toyota

When Toyota first entered the high-end American luxury market with the Legendary Lexus LS400 and ES250 in 1989, it wasn’t a forgone conclusion that it would succeed. Automotive buff books of the era wrote articles questioning whether or not the yuppies would be willing to trade in their BMWs and Mercedes for a Japanese luxury car. Some even questioned whether the Japanese could be trusted to build a V8 at all, such was the xenophobic belief that a V8 luxury sedan was inherently a Teutonic thing.

A few decades on, it’s obvious that Lexus could compete successfully against BMW and Mercedes – but Toyota approached the market cautiously with its first cars, nibbling away at the S class and, later, the 190E and 3 series markets. What if it hadn’t? What if, instead of going down, Lexus had had the stones to go up? In today’s episode, our Automotive Sam Beckett travels back in time to convince Toyota that the V12 powered Century would make the perfect flagship for Lexus, and bring a vulnerable Mercedes-Benz to its knees.

(Read More…)

By on December 27, 2021

Sort of like the Cimarron we covered in our last edition of Abandoned History a couple of months ago, today’s vehicle is pretending to be more than it is. It’s the luxury X-Class truck Mercedes-Benz sold in markets outside the USA. Can you tell what it actually is?

(Read More…)

By on December 1, 2021

Starting in 2022, Mercedes-Benz will be launching new services allowing customers to use fingerprint scans to verify purchases from inside their vehicle. While this makes it sound as though the feature will be limited to feeding the meter, fast food, gasoline, and the occasional tech-savvy prostitute, parent company Daimler said it was an important step forward for its MBUX multimedia interface and the general trajectory for luxury vehicles as a whole.  (Read More…)

By on November 22, 2021

Jo Borras/TTAC.com

The Mercedes-Benz EQS 580 4MATIC is the three-pointed star’s first real attempt at an all-electric flagship in its 100-plus year history, and its importance to the brand cannot be overstated. Simply put, Tesla is already beating Mercedes-Benz, and the upstart, 500-mile range Lucid Air isn’t going to pull any punches, either. The EQS must come out swinging, then, and it absolutely cannot fail to deliver on the promise of that “S”.

I recently had a chance to take an extended test drive in both the 2022 Mercedes-Benz EQS 450+ and 580 4MATIC models at the Circuit of the Americas in Austin, and the experience was – let’s say “not what I expected”.

(Read More…)

By on October 28, 2021

Mercedes-BenzI’ve long struggled to understand the existence of four-door hatchbacks that are called “coupes” (to me, a coupe has two, not four, doors), have sloping rooflines, and are typically sold by import luxury brands.

I struggle a lot less when one is hopped up on the vehicular version of steroids.

(Read More…)

By on October 27, 2021

Large, luxurious, and very serious, the first generation CL was also an SEC and S during its life. While Mercedes-Benz played the Nineties naming games with its lineup, the W140 soldiered on in two-door format as a last-of for a top-tier Mercedes coupe. (Read More…)

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