By on July 17, 2019

The Mercedes-Benz X-Class pickup truck is the company’s attempt to get in on the growing pickup truck market on a global scale. Based on Nissan’s Navarra, it’s a premium mid-sized offering available in select markets that are not the United States.

If the latest reports are true, it’s also a dead product.

Automotive News Europe recently reported that Daimler has killed the truck due to slumping sales. It hasn’t been on the market long, being introduced in 2017. But, with only 16,700 units sold last year in Europe, Australia and South Africa, it wasn’t shaping up to be a winner. While it did do better than the Navarra-based Renault Alaskan, the Navarra itself performed significantly better in sales.  (Read More…)

By on September 14, 2017

Mercedes-Benz X-Klasse – Ausstattungslinien POWER und PROGRESSIVE - Image: Mercedes-Benz“They build fantastic cars,” BMW senior vice president Hendrik von Kuenheim told Australian automotive media at the Frankfurt Motor Show. “But this one was a disappointment.”

von Kuenheim is talking about the Nissan Navara-based Mercedes-Benz X-Class pickup, a truck not presently destined for North America but one that will appear across the region for which von Kuenheim is in charge: Asia, Australia, South Africa.

“I saw that car in Geneva and was actually disappointed,” BMW’s von Kuenheim says. “Very disappointed.” Calling the X-Class “appalling,” and suggesting we “would have expected something more serious,” von Kuenheim’s comments about the body-on-frame Mercedes-Benz pickup accompanied a number of revelations regarding a future BMW truck.

Don’t expect a BMW pickup to rival the Chevrolet Colorado ZR2. (Read More…)

By on July 21, 2017

Mercedes-Benz X-Class Nissan Navara - Images: Mercedes-Benz & NissanAustralia’s pickup truck markets wants to know: is the Mercedes-Benz X-Class more than just a badge-engineered Nissan Navara?

“This is hardly a double badge,” Mercedes-Benz Vans’ global boss Volker Mornhinweg told Motoring.

But there’s a tendency to see matters another way. The production X-Class, not yet bound for North America’s nonexistent premium midsize pickup truck market, isn’t exactly a carbon copy of the X-Class Concept shown in late 2016.

Moreover, that X-Class gear lever looks downright familiar to Navara drivers. (Read More…)

By on July 19, 2017

Mercedes-Benz X-Class Studio - Image: Mercedes-BenzWe don’t know, beyond a shadow of a doubt, exactly what Mercedes-Benz USA has planned for the brand’s new pickup truck, the X-Class.

Importing the Nissan Navara-based Benz pickup seems doubtful. The Chicken Tax, a 25-percent tariff on imported light trucks, would bring a $43,000 X-Class’s price up to $54,000. Moreover, premium  brand pickup trucks — Lincoln Blackwood and Mark LT; Cadillac Escalade EXT — have faltered in the past. The X-Class is also set to be almost entirely dependent on diesel engines, and Mercedes-Benz would almost invariably need a gas powerplant to function in North America, both from cost and emissions standpoints. Plus, Mercedes-Benz’s X-Class would be competing for a slice of a slice of America’s pickup truck pie. America’s pickup truck sector is huge, but 84 percent of it is devoted to full-size, not midsize, pickup trucks.

However, if — and it’s a big if — Mercedes-Benz either determines that importing the X-Class to the United States is viable or decides to build the X-Class in the NAFTA zone, the words of Volker Mornhinweg, Mercedes-Benz Vans’ executive vice president, might just come back to haunt the three-pointed star. (Read More…)

By on July 18, 2017

2018 Mercedes-Benz X-Class Progressive - Image: Mercedes-BenzSet to arrive in Germany in November 2017 and other global markets — but not the United States — in early 2018, the Mercedes-Benz X-Class is, according to Mercedes-Benz, “the first pickup from a premium manufacturer.”

Lincoln Blackwood? Cadillac Escalade EXT? Lincoln Mark LT? You apparently don’t count.

We’ve seen the concepts before. Mercedes-Benz today revealed the production X-Class, a Nissan Navara-based pickup truck from the three-pointed star. (Read More…)

By on March 10, 2017

Mercedes-Benz Concept X-CLASS

Not unless it’s a big, honking full-sizer, that is.

After giving serious thought to introducing its X-Class pickup in the U.S., Mercedes-Benz has decided to stay away from the American market. Why? The midsize field probably isn’t a good place to make money with a luxurious pickup. (Read More…)

By on February 24, 2017

Mercedes-Benz Concept X-CLASS

Colorado. Canyon. Tacoma. Frontier. Ridgeline. X-Class?

That could be the lineup Mercedes-Benz has in mind for the competitive — and growing — U.S. midsize pickup segment. Ever since the automaker unveiled its questionable-looking X-Class midsize pickup last fall and declared America off limits for now, there’s been no end to the speculation that we’d eventually end up with a German offering on these shores.

The midsize pickup segment has now grown to 17 percent of all U.S. truck sales, and Mercedes apparently likes what it sees. (Read More…)

By on November 16, 2016

Mercedes-Benz Concept X-CLASS

Mercedes-Benz has decided against bringing its X-Class pickup to the U.S. market next year. However, this doesn’t mean we won’t eventually see the luxury truck hauling grand pianos and crystal chandeliers down American highways.

(Read More…)

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