#megacity

Forget MegaCity. At the Geneva Motorshow, BMW will launch a new sub-brand that stands for low-emission vehicles and a new venture capital company. The brand will also remind people of the initially very controversial iDrive. Or the iPhone.

Except for a lot of green talk, my German compatriots are not known for enthusiastically embracing the EV idea. Japan, even China is way ahead of them. Despite high gasoline costs (taxes, taxes), even hybrids are everything but runaway successes in the Fatherland. If Germans want to save, they buy a Diesel, or take the train. But even the train isn’t the bargain it used to be. One car company bets big on Electric Vehicles. So big, that they built a whole new factory for them. You won’t believe who.

When word of the BMW EV called „MegaCity“ first made the rounds, our Ed Niedermeyer called it “BMW’s long-rumored Neo-Isetta EV.” Now, BMW opened the first button of their electric blouse.