Tag: Mazda

By on December 3, 2020

Today’s Rare Ride comes to us courtesy of commenter Bumpy ii, who linked this imported JDM Mazda on the Thunderbird Rare Ride posted a few weeks ago.

Let’s check out a compact five-door liftback with a very small V6.

(Read More…)

By on November 30, 2020

2021 Mazda CX5 and CX9 - Images: © Timothy CainWe all asked Mazda for more power. It was a cry rising up from virtually every corner of the automotive industry – enthusiasts, observers, analysts, insiders, owners, fans – largely due to the fact that  Mazda marketed an entire lineup of vehicles as machines for keen drivers, and none of those machines offered meaningful horsepower.

The Mazda 6 dropped its V6 engine after the 2013 model year, which led to horsepower maxing out at 184 in the following iteration. The Mazdaspeed 3 and its sub-14-second quarter-mile likewise called it quits in 2013. In 2014, the Mazda 2 was still fighting with a measly 100 horsepower. While Ford sold Escapes with 245 horsepower (and 275 lb-ft of torque), the 187-horsepower Mazda CX-5’s naturally aspirated 2.5-liter was merely enough. In fact, up until 2018, the only Mazda with more than 200 horsepower was the roughly 4,400-pound Mazda CX-9.

By way of the CX-9’s 2.5-liter turbo, 2018 brought more than 300 lb-ft of torque to the Mazda 6. The same engine appeared in the CX-5 for 2019 (when Mazda amped up the MX-5 to the tune of a sub-6-second 0-60 time), and is now finding its way under the hood of the Mazda 3 and Mazda CX-30.

Two-hundred and fifty horsepower at 5,000 rpm. Three-hundred and twenty lb-ft of torque at 2,500 rpm. Six distinct body styles. Base prices (including freight) ranging from $31,000 to $35,060. Doesn’t it kind of sound as though the officially defunct Mazdaspeed performance sub-brand is actually, what’s the word we’re looking for here … alive? (Read More…)

By on November 20, 2020

2021 Mazda 3 Turbo

In my mid-20s I had a boss who once said to me “We all gotta grow up sometime”.

I don’t remember the specifics of why he said that, other than he wasn’t chewing me out or anything like that. I think maybe we were talking generally about post-college life and the responsibilities of adulthood.

The specifics don’t matter. What does, at least for the purposes of this post, is that the Mazda 3 is learning that lesson. With Mazdaspeed more or less shelved and the manufacturer trying to move the 3 upscale, away from its spunky past, while not leaving the “zoom-zoom” reputation fully behind, the 3 is supposed to be all grown up yet still cool.

(Read More…)

By on November 9, 2020

2013 Mazdaspeed 3 - Image: Mazda Canada

We’ve spent the last few years wondering how Mazda’s upmarket push would impact its focus on performance. But keeping tabs gradually devolved into holding out hope that the brand wouldn’t totally snub fun-to-drive products to broaden its appeal. While there’s a wealth of Japanese brands ready to sell you comfortable and well-appointed automobiles, there aren’t many devoting a sizable amount of resources into maintaining engaging driving dynamics for the whole of their lineup. Mazda used to be the exception but now seems interested in banking on its above-average styling and novel luxury aura to drive sales.

It’s not a bad strategy but appears to have come at the expense of performance. Despite Mazda products rarely being famous for the output of their powertrains (unless we’re talking in the context of size), the brand is not making up the difference in handling anymore. It also hasn’t built any new Mazdaspeed performance products in years and doesn’t seem interested in trying.

(Read More…)

By on November 4, 2020

Rare Rides has featured Ford’s compact Escort offering previously, in a first-generation EXP from 1986. Today’s Escort hails from the model’s second generation and wears a Mercury badge instead. It also has three important letters on the back: LTS.

Let’s check out a sporty economy sedan from the good people at Mercury.

(Read More…)

By on October 16, 2020

Today marks the second time a Mazda 929 will grace us here at Rare Rides. Late last year we featured the successor to today’s car, a pristine 929 from 1992. That smooth sedan had frameless windows, rounded shapes everywhere, and was designed specifically with the North American market and Lexus customers in mind.

Let’s take a look a the much more conservative luxury sedan Mazda designed before Lexus existed.

(Read More…)

By on September 17, 2020

2021 Mazda CX-30 2.5 Turbo. Photo: Mazda

If you ever thought, “Gee, I like this Mazda CX-30, but it could stand to offer a skoosh more power”, well, Mazda has news for you.

Yes, that’s right – “dude, you’re getting a turbo!”

(Read More…)

By on September 1, 2020

Mazda

In the world of mainstream, front-drive midsize sedans, the Mazda 6 stands out. Not in terms of sales (no midsizer’s adding volume these days), but in terms of style. Despite not being the freshest face on the block, the 6 remains a serious looker.

The recent addition of a turbocharged 2.5-liter four-cylinder to the 6’s roster of niceties only boosted the sedan’s appeal, but buyers remain a fickle bunch. For 2021, Mazda keeps the model’s recipe more or less the same, but tosses a bit of additional power to the uplevel engine while slotting a new trim at the top end. (Read More…)

By on August 14, 2020

An assembly plant currently taking shape in Huntsville, Alabama just saw a cash infusion. The roughly $1.6 billion facility — a joint operation between Toyota and Mazda — was announced in 2018, with both automakers expected to crank out new crossovers aimed primarily at the North American market.

Well, add another $830 million to the tab. (Read More…)

By on August 4, 2020

mazda

The big news at Mazda right now are the two new additions to the compact 3 line for 2021. Bookending the model’s range, the fresh faces include a new entry-level trim that adopts the 2.0-liter four-cylinder ditched for 2019, plus a turbocharged all-wheel drive model positioned at the top of the heap.

It’s a tale of two very different prices. (Read More…)

By on August 3, 2020

2020 Mazda CX-30 profile

The not-quite-subcompact CX-30 arrived at just the right time for Mazda, appearing at the tail end of what had been a grim 2019 for Mazda. Just as sales of the new tweener crossover matured, the pandemic hit.

As volumes struggle to regain potency across the industry, the new arrival in the Mazda stable helped the automaker post back-to-back monthly sales increase in June and July, replacing volume lost among the brand’s passenger cars — and then some. (Read More…)

By on July 29, 2020

2020 Mazda CX-9 front quarter

If you read nothing else about the 2020 Mazda CX-9, let me be clear: this is the first car in which I’ve experienced a llama gnawing on the exterior trim, and yet I didn’t need to make a dreaded phone call to the automaker to explain any unusual damage.

Day 124 since lockdown yielded, for once, a new experience. Rather than our usual day of driving somewhere remote to get away from humanity, we drove somewhere remote to get closer to nature. Well, caged nature, at least, as we trekked to a drive-through safari/zoo in northern Ohio just to break the kids away from YouTube and Netflix for a few hours.

This biggest Mazda not only shed the licks and nibbles of captive animals – the mark from a bison’s horns wiped off with a towel – but it proved a comfortable long-distance hauler with better than expected fuel economy.

(Read More…)

By on July 8, 2020

mazda

Mazda appears to have embraced a two-pronged strategy to generate interest in its redesigned-for-2019 3 hatchback and sedan. For the coming model year, the automaker plans to add two engines to the lineup — one a potent, uplevel offering designed to give enthusiasts the oomph they so desire; the other, a returning cast member that never went away north of the border.

After this latest move, Mazda may well be out of options for luring eyes and wallets. (Read More…)

By on July 7, 2020

2019 Mazda 3 sedan - Image: Mazda

Mazda fans wanted more power, and that wish will soon be granted. As we learned via dealership codes last month, the 2021 Mazda 3 will give buyers the option of boosting their car’s output via a new turbocharged engine.

As this month is all about vehicle debuts, there isn’t long to wait before the newly potent 3 gets its own public unveiling. And thanks to a Mexican ad, the model’s power levels are already no longer a mystery. (Read More…)

By on July 6, 2020

2020 Mazda CX-30 grey front - Image: Mazda

June auto sales in the hard-hit U.S. new vehicle market were nowhere near normal for this time of the year, down an estimated 25 percent below levels seen last June. An improvement from May, yes, but far from a return to normal.

Unless, of course, you’re Mazda.

The pandemic-era trend we detailed not long ago continued in June for the scrappy little automaker, with an unlikely product proving unusually popular and a much newer product doing exactly what its creators intended. (Read More…)

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