Tag: Mazda

By on September 17, 2020

2021 Mazda CX-30 2.5 Turbo. Photo: Mazda

If you ever thought, “Gee, I like this Mazda CX-30, but it could stand to offer a skoosh more power”, well, Mazda has news for you.

Yes, that’s right – “dude, you’re getting a turbo!”

(Read More…)

By on September 1, 2020

Mazda

In the world of mainstream, front-drive midsize sedans, the Mazda 6 stands out. Not in terms of sales (no midsizer’s adding volume these days), but in terms of style. Despite not being the freshest face on the block, the 6 remains a serious looker.

The recent addition of a turbocharged 2.5-liter four-cylinder to the 6’s roster of niceties only boosted the sedan’s appeal, but buyers remain a fickle bunch. For 2021, Mazda keeps the model’s recipe more or less the same, but tosses a bit of additional power to the uplevel engine while slotting a new trim at the top end. (Read More…)

By on August 14, 2020

An assembly plant currently taking shape in Huntsville, Alabama just saw a cash infusion. The roughly $1.6 billion facility — a joint operation between Toyota and Mazda — was announced in 2018, with both automakers expected to crank out new crossovers aimed primarily at the North American market.

Well, add another $830 million to the tab. (Read More…)

By on August 4, 2020

mazda

The big news at Mazda right now are the two new additions to the compact 3 line for 2021. Bookending the model’s range, the fresh faces include a new entry-level trim that adopts the 2.0-liter four-cylinder ditched for 2019, plus a turbocharged all-wheel drive model positioned at the top of the heap.

It’s a tale of two very different prices. (Read More…)

By on August 3, 2020

2020 Mazda CX-30 profile

The not-quite-subcompact CX-30 arrived at just the right time for Mazda, appearing at the tail end of what had been a grim 2019 for Mazda. Just as sales of the new tweener crossover matured, the pandemic hit.

As volumes struggle to regain potency across the industry, the new arrival in the Mazda stable helped the automaker post back-to-back monthly sales increase in June and July, replacing volume lost among the brand’s passenger cars — and then some. (Read More…)

By on July 29, 2020

2020 Mazda CX-9 front quarter

If you read nothing else about the 2020 Mazda CX-9, let me be clear: this is the first car in which I’ve experienced a llama gnawing on the exterior trim, and yet I didn’t need to make a dreaded phone call to the automaker to explain any unusual damage.

Day 124 since lockdown yielded, for once, a new experience. Rather than our usual day of driving somewhere remote to get away from humanity, we drove somewhere remote to get closer to nature. Well, caged nature, at least, as we trekked to a drive-through safari/zoo in northern Ohio just to break the kids away from YouTube and Netflix for a few hours.

This biggest Mazda not only shed the licks and nibbles of captive animals – the mark from a bison’s horns wiped off with a towel – but it proved a comfortable long-distance hauler with better than expected fuel economy.

(Read More…)

By on July 8, 2020

mazda

Mazda appears to have embraced a two-pronged strategy to generate interest in its redesigned-for-2019 3 hatchback and sedan. For the coming model year, the automaker plans to add two engines to the lineup — one a potent, uplevel offering designed to give enthusiasts the oomph they so desire; the other, a returning cast member that never went away north of the border.

After this latest move, Mazda may well be out of options for luring eyes and wallets. (Read More…)

By on July 7, 2020

2019 Mazda 3 sedan - Image: Mazda

Mazda fans wanted more power, and that wish will soon be granted. As we learned via dealership codes last month, the 2021 Mazda 3 will give buyers the option of boosting their car’s output via a new turbocharged engine.

As this month is all about vehicle debuts, there isn’t long to wait before the newly potent 3 gets its own public unveiling. And thanks to a Mexican ad, the model’s power levels are already no longer a mystery. (Read More…)

By on July 6, 2020

2020 Mazda CX-30 grey front - Image: Mazda

June auto sales in the hard-hit U.S. new vehicle market were nowhere near normal for this time of the year, down an estimated 25 percent below levels seen last June. An improvement from May, yes, but far from a return to normal.

Unless, of course, you’re Mazda.

The pandemic-era trend we detailed not long ago continued in June for the scrappy little automaker, with an unlikely product proving unusually popular and a much newer product doing exactly what its creators intended. (Read More…)

By on June 26, 2020

2020 Mazda 3 Hatchback grey - Image: Mazda

A report earlier this year may have been what many longtime Mazda fans yearned to hear: that the company stands prepared to dump extra horses on its compact 3 sedan and hatch. Floundering since its launch, the little 3 could use a boost — in a number of ways.

Model codes ripped from a dealer’s computer system seemed to indicate a greater level of performance was on the way, and on Thursday Mazda confirmed just that. (Read More…)

By on June 18, 2020

Today’s Rare Ride is boxy, brown, and well-equipped. It’s an unpopular variant of a less-than-mainstream midsize car of the Eighties. And at 38 years old, it’s managed to escape the rusty fate to which most all of these succumbed long ago.

Let’s check out the 1982 Mazda 626.

(Read More…)

By on June 6, 2020

2020 Mazda 3 hatchback grey - Image: Mazda

The redesigned Mazda 3 arrived for 2019 with upgrades in both looks and cabin refinement, elevating the sporty compact sedan and hatch to a level of class it never occupied before. Also new was optional all-wheel drive to temp those who like a little tail action in sandy corners (or just getting through the winter).

Unpredictably, the new 3 landed with a resounding thud.

Launched with too high an entry price in the U.S., the attractive model’s sales plunge was swift and jarring, forcing Mazda brass to re-think the whole effort. They’re still thinking, and it seems the latest move will bring moar power to the little KODOmobile. (Read More…)

By on June 4, 2020

Sport Mazda dealer storefront - Image: MazdaMonth after month, as the Mazda product lineup improves and as plaudits pour in, we chronicle the company’s tragic dearth of U.S. sales success. The automaker’s goals for performance in the American marketplace are modest: a good 2 percent market share, for example. Yet generating meaningful demand for deserving products – the second-generation CX-9 and the new-for-2019 Mazda 3, as examples – has proven remarkably challenging.

At least it was remarkably challenging, until a pandemic battered and bruised the U.S. auto market beyond all recognition. U.S. auto sales in the first quarter of 2020 tumbled by more than 12 percent, yet Mazda sales during the same period were off by just 4 percent. Mazda market share ticked up to 1.9 percent in Q1.

But it was Mazda’s May 2020 performance, in which the brand’s sales in the United States dropped by fewer than 300 units, that Mazda appeared downright hopeful. You won’t be surprised to learn the market fared much, much worse.

(Read More…)

By on May 26, 2020

Today’s trio of sedans was suggested by an old MotorWeek review of the new-for-’89 Maxima. Let’s pit that fresh-faced midsizer against the more established Taurus and the more luxurious Mazda 929.

Which is worth a Buy?

(Read More…)

By on May 14, 2020

Mazda

A joint Toyota-Mazda assembly plant in Huntsville, Alabama could see its opening delayed, all thanks to the economic turmoil and construction delays borne of the coronavirus pandemic.

Akira Koga, Mazda’s senior managing executive officer, said in an earnings briefing Thursday that construction on the $1.6 billion joint facility, first announced in early 2018, is being hampered by virus fallout. That throws into doubt the timing of two new crossover vehicles — one of which is crucial to Mazda’s future. (Read More…)

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