Tag: Mazda

By on October 18, 2019

Mazda/YouTube

The Mazda MX-5 remains of the purest and most affordable sports cars on the market, and we’re glad it exists. While the plucky roadster might not be the optimal solution for family hauling, a certain ND example did get yours truly and a former managing editor from Toronto to Detroit in January, lugging not just our lanky asses, but two suitcases and camera bags each, plus a 24 of pale ale.

January’s not the happiest time of year in that neck of the woods, but the only climate anomaly that MX-5 had to deal with was a torrential downpour on the way home. Temperatures hovered just above freezing. We were fine.

It’s understandable why many cars go under wraps for the winter, taking on the role of garage queens until flowers start poking up through the soil, but it’s odd to see an automaker imply that a model must be put away. Can’t it take the heat — er, cold? (Read More…)

By on October 15, 2019

Mazda

Mazda’s upcoming electric vehicle sheds its cloaking in Tokyo on October 23rd, becoming the first mass-market EV from the gas-loving brand. While the automaker hasn’t provided much in the way of details on the model’s layout, the fact that it chose a CX-30 crossover as a test mule for the brand’s in-house-developed powertrain suggests a crossover is on the way.

On Tuesday, the automaker afforded viewers a peek inside the upcoming vehicle. (Read More…)

By on October 2, 2019

2019 Mazda Mazda3 rear quarter

If you’re a regular on these digital pages, you probably read how the revamped-for-2019 Mazda 3 is a very different beast depending on which side of the border one resides. The Canada-U.S. border, that is. Eager to keep cheapskates entry-level car lovers in a certain province satisfied, Mazda Canada saw fit to offer buyers greater choice than Americans enjoy down south, coupled with a very non-premium starting price.

Good stuff, in this writer’s books.

However, despite both countries having access to sedan and five-door variants, both offered with Mazda’s weather-conquering i-Activ all-wheel drive system, the Mazda 3’s Canadian sales trajectory doesn’t differ from that of its U.S. counterpart. (Read More…)

By on September 27, 2019

2020 Mazda 3 Hatchback - Image: Mazda2018 was the worst year for U.S. sales of the Mazda 3 since Bill Clinton was president. Back in 2000, the last time Mazda failed to sell more than 65,000 compacts, the Mazda 3 wasn’t even the Mazda 3 – it was the Mazda Protege.

Of course, 2018 was a different kind of year for Mazda’s primary passenger car. Mazda was putting its aging, third-generation Mazda 3 out to pasture in an increasingly anti-car market; preparing instead to launch a stylish new Mazda 3 with an all-wheel-drive option that would (theoretically) steer buyers away from crossovers.

That new car, however, is faring far worse in the U.S. market. Buyers are steering clear of Mazda’s newest car. Year-over-year, Mazda 3 volume is down by more than a fifth. In fact, 2019 is on track to be the lowest-volume year of the Protege/3 era.

Mazda is responding with a 2020 Mazda 3 that will hit the market with a higher base price. And significantly higher equipment levels. (Read More…)

By on September 23, 2019

Rotary engine fans are an odd bunch, but boy, are they patient. Say “maybe in the next decade” to them and they’ll pass their time doing whatever the hell rotary fans do in their off hours until it’s finally time for a resurrection of the pistonless internal combustion engine.

Over at Mazda, it’s been a long wait. Rumors of a successor to the RX-8, which bit the dust in 2012, have circulated for years, but company brass have remained focused on new crossovers, more efficient Skyactiv engines, and, more recently, electrification. And yet the automaker refuses to close the door on a rotary revival, keeping hope alive for those waiting for a new RX- product.

This latest patent from Mazda should tide them over. (Read More…)

By on September 17, 2019

Mazda, a manufacturer with exactly zero electric or hybrid vehicles in its lineup, plans to join the gas-free fray at the Tokyo Motor Show in October. The hesitant automaker recently announced plans to field a fully electric vehicle in 2020, with a plug-in hybrid following a year or two later.

The question now is: what form will Mazda’s first EV take? (Read More…)

By on September 12, 2019

Mazda’s Salamanca plant is adding the CX-30 to its production line, ensuring its cars-and-crossovers strategy launches as planned. With the Mexican facility already manufacturing the Mazda3, it’s not a shock to see the compact added to the factory lineup as the pair utilize the same platform. In fact, Salamanca is already undergoing retooling to make sure it can incorporate the CX-30 and there were swirling rumors that the company’s official factory announcement would happen sometime this month.

While no formal announcement has been made, the company confirmed the move with Automotive News on Wednesday. Miguel Barbeyto, president of Mazda Mexico, said the facility had been selected partially due to the CX-30’s role as a global product. Mexico has free-trade agreements with numerous nations that Mazda believes will help it efficiently distribute Mexican-made product throughout Europe and North/South America.  (Read More…)

By on August 6, 2019

2019 Mazda Mazda3 front quarter

While professional sports in America are generally the envy of the world – especially when it comes to the variety of high-level team sports available to the fan – soccer (football to the rest of the world) does wonders for maintaining a competitive balance amongst teams due to the system of promotions and relegations. For those uninitiated, the last-place teams in the top level of the various soccer/football leagues are relegated to the next lower league, while the top teams in the lower levels move up a rung on the ladder.

Imagine this system were in place in mainstream American sports. The Cleveland Browns would be competing against high school teams by now.

I can see eyes glazing over already. “Stick to cars! Stay in your lane!” – just like every sports reporter hears any time they venture into politics. I’m getting to that. Basically, Mazda has long been compared to other mainstream Japanese brands – Honda, Toyota, Nissan. But now, they’ve put forth efforts to be promoted to an entry-level luxury brand, and the newest 2019 Mazda 3 AWD sedan seen here is ready to play in that league.

(Read More…)

By on July 19, 2019

Mazda has filed the term “MX-30” with the European Union Intellectual Property Office (EUIPO). While the filing incorporates broad automotive usage (including parts), the MX prefix has historically been applied to Mazda’s two-doored vehicles (including the MX-5 Miata). However, we’re urging you not to get your panties in a bunch and take a moment to seriously consider the odds.

You might be envisioning a return of the MX-6 or MX-3 coupe, but the fact that there is a 30 tacked onto the end could be indicative of ties to the new CX-30 — a crossover.  (Read More…)

By on July 10, 2019

Toyota Motor Corp announced on Wednesday it would be building a new sport utility vehicle at its $1.6 billion joint venture assembly plant in Alabama, rather than the Corolla. This brings its strategy in line with Mazda, which announced it would also be building an SUV at the facility earlier this year.

Officially, Toyota said the change was due to “changing market demands and a growing consumer appetite for light trucks and SUVs,” while slipping in a mention of how well the RAV4 has been selling for good measure.  (Read More…)

By on July 1, 2019

While Mazda’s vehicles are often praised for being handsome and playing host to desirable driving dynamics, the latter half of that arrangement has become less important in recent years. Remember the last time you saw a Zoom-Zoom ad? Neither do we.

That’s because Mazda isn’t the same brand anymore. While some of its budget-minded performance chops remain intact (MX-5), the prevailing shift has been toward luxury — which is kind of a nebulous concept these days. In the most general sense, it means Mazda is pushing for higher-margin vehicles and fancier showrooms. But it’s not a guaranteed strategy for winning… or losing, for that matter.  (Read More…)

By on July 1, 2019

Mazda has filed a recall for 25,003 of its 2019 Mazda3 cars due to a risk of the wheels falling off. Lug nuts were found to have loosened and come off the car, though there have been no reports of accidents or injuries thus far. Having personally had wheels depart my cars more than once, I can attest to this leading to a less-than-ideal day and hope to encourage affected customers not to wait on this one.

Wheel bolts, or studs, on the car are pressed in from the back of the wheel hub. When the lug nuts are tightened on the studs, they essentially sandwich the hub, rotor, and wheel together. Mazda found that the studs where not fully seated in the back of the hub as the vehicles left the factory, allowing them to be drawn in the remainder of the way as the forces on the wheel were naturally applied through driving. This, however, would also gradually reduce the torque on the lug nuts. (Read More…)

By on July 1, 2019

1994 Mazda Navajo in Colorado wrecking yard, RH front view - ©2019 Murilee Martin - The Truth About Cars

Mazda and Ford go way back when it comes to the badge-engineering game, what with all those Mazda-built Ford Couriers, Mazda-based Ford Escorts, Mazda-badged Ford Rangers, and so on. Since I love weird examples of badge engineering in the junkyard, I’m always on the lookout for the likes of a Saab-badged Chevy or Acura-badged Isuzu, and so I have been keeping my eyes open for a rare Mazda-ized Ford Explorer for quite a while. Most of them got crushed long ago, as the early Explorer has very little value today (due to its laughably small size and lack of luxury features, by 21st-century American-market suburban commuter-truck standards), but this ’94 just showed up in a Denver self-service yard.  (Read More…)

By on June 21, 2019

A Mazda inline-six cylinder engine developed for a rear wheel-drive-based platform has been industry knowledge since news broke in May. But new reporting from Best Car in Japan confirm that Toyota/Lexus and Mazda will share that rear wheel-drive platform and inline-six engine.

Mazda’s inline-six engine development will include Skyativ-X (gasoline) and Skyativ-D (diesel) variants, mounted longitudinally. Additionally, a 48-volt mild-hybrid electrical system and all-wheel-drive variants will be offered. The question is what this has to do with Toyota. (Read More…)

By on June 10, 2019

Despite the recent development of a high-MPG, low-emission gasoline four-cylinder, Mazda’s future depends on lowering its emissions footprint even further. With regulators — especially those in Europe — backing ever more stringent environmental standards, Mazda hopes to avoid Fiat Chrysler-like penalties by adding a product at odds with the brand’s heritage. An electric vehicle.

With the help of its partners, Mazda’s new EV will make an appearance next year, followed up with a crop of plug-in hybrids buyers are more likely to take home. (Read More…)

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