Tag: Mazda

By on July 8, 2020

mazda

Mazda appears to have embraced a two-pronged strategy to generate interest in its redesigned-for-2019 3 hatchback and sedan. For the coming model year, the automaker plans to add two engines to the lineup — one a potent, uplevel offering designed to give enthusiasts the oomph they so desire; the other, a returning cast member that never went away north of the border.

After this latest move, Mazda may well be out of options for luring eyes and wallets. (Read More…)

By on July 7, 2020

2019 Mazda 3 sedan - Image: Mazda

Mazda fans wanted more power, and that wish will soon be granted. As we learned via dealership codes last month, the 2021 Mazda 3 will give buyers the option of boosting their car’s output via a new turbocharged engine.

As this month is all about vehicle debuts, there isn’t long to wait before the newly potent 3 gets its own public unveiling. And thanks to a Mexican ad, the model’s power levels are already no longer a mystery. (Read More…)

By on July 6, 2020

2020 Mazda CX-30 grey front - Image: Mazda

June auto sales in the hard-hit U.S. new vehicle market were nowhere near normal for this time of the year, down an estimated 25 percent below levels seen last June. An improvement from May, yes, but far from a return to normal.

Unless, of course, you’re Mazda.

The pandemic-era trend we detailed not long ago continued in June for the scrappy little automaker, with an unlikely product proving unusually popular and a much newer product doing exactly what its creators intended. (Read More…)

By on June 26, 2020

2020 Mazda 3 Hatchback grey - Image: Mazda

A report earlier this year may have been what many longtime Mazda fans yearned to hear: that the company stands prepared to dump extra horses on its compact 3 sedan and hatch. Floundering since its launch, the little 3 could use a boost — in a number of ways.

Model codes ripped from a dealer’s computer system seemed to indicate a greater level of performance was on the way, and on Thursday Mazda confirmed just that. (Read More…)

By on June 18, 2020

Today’s Rare Ride is boxy, brown, and well-equipped. It’s an unpopular variant of a less-than-mainstream midsize car of the Eighties. And at 38 years old, it’s managed to escape the rusty fate to which most all of these succumbed long ago.

Let’s check out the 1982 Mazda 626.

(Read More…)

By on June 6, 2020

2020 Mazda 3 hatchback grey - Image: Mazda

The redesigned Mazda 3 arrived for 2019 with upgrades in both looks and cabin refinement, elevating the sporty compact sedan and hatch to a level of class it never occupied before. Also new was optional all-wheel drive to temp those who like a little tail action in sandy corners (or just getting through the winter).

Unpredictably, the new 3 landed with a resounding thud.

Launched with too high an entry price in the U.S., the attractive model’s sales plunge was swift and jarring, forcing Mazda brass to re-think the whole effort. They’re still thinking, and it seems the latest move will bring moar power to the little KODOmobile. (Read More…)

By on June 4, 2020

Sport Mazda dealer storefront - Image: MazdaMonth after month, as the Mazda product lineup improves and as plaudits pour in, we chronicle the company’s tragic dearth of U.S. sales success. The automaker’s goals for performance in the American marketplace are modest: a good 2 percent market share, for example. Yet generating meaningful demand for deserving products – the second-generation CX-9 and the new-for-2019 Mazda 3, as examples – has proven remarkably challenging.

At least it was remarkably challenging, until a pandemic battered and bruised the U.S. auto market beyond all recognition. U.S. auto sales in the first quarter of 2020 tumbled by more than 12 percent, yet Mazda sales during the same period were off by just 4 percent. Mazda market share ticked up to 1.9 percent in Q1.

But it was Mazda’s May 2020 performance, in which the brand’s sales in the United States dropped by fewer than 300 units, that Mazda appeared downright hopeful. You won’t be surprised to learn the market fared much, much worse.

(Read More…)

By on May 26, 2020

Today’s trio of sedans was suggested by an old MotorWeek review of the new-for-’89 Maxima. Let’s pit that fresh-faced midsizer against the more established Taurus and the more luxurious Mazda 929.

Which is worth a Buy?

(Read More…)

By on May 14, 2020

Mazda

A joint Toyota-Mazda assembly plant in Huntsville, Alabama could see its opening delayed, all thanks to the economic turmoil and construction delays borne of the coronavirus pandemic.

Akira Koga, Mazda’s senior managing executive officer, said in an earnings briefing Thursday that construction on the $1.6 billion joint facility, first announced in early 2018, is being hampered by virus fallout. That throws into doubt the timing of two new crossover vehicles — one of which is crucial to Mazda’s future. (Read More…)

By on May 14, 2020

2020 Mazda CX30 Soul Red - Image: Mazda

The fiscal year that wrapped up at the end of March was not a good one for Mazda, the company claims, with profit cut almost in half amid fallout from the coronavirus pandemic. On Thursday, Mazda revealed a full-year operating profit of just $408 million — its lowest showing in 8 years.

Smaller than its Japanese rivals and heavily dependent on the North American consumer, Mazda was hit hard by lockdown orders that dried up sales in the U.S. and Canada in March. (Read More…)

By on May 12, 2020

The ongoing coronavirus pandemic only reared its spiky head at the tail end of the fiscal year, but the disruption to automakers was strongly felt. In a new vehicle market that was largely cooling off, the impact of fewer sales and idled plants was immediate.

That said, the virus didn’t spread the damage evenly. (Read More…)

By on April 15, 2020

Mazda Toyota Manufacturing will have to wait a while before it manufactures any automobiles. The jointly operated facility in Huntsville, Alabama won’t open next spring as planned. It’s delayed on account of the coronavirus outbreak.

Designed to produce collaborative crossovers, the facility came to be after state and local governments floated $800 million in incentives to temp the automakers. Apparently good enough, the $1.6-billion project launched under the assumption that the first of two production lines would be operational by April of 2021. That date has been pushed back indefinitely as Toyota and Mazda assess the situation. (Read More…)

By on April 14, 2020

Mazda Vision Coupe Concept

The current-generation Mazda 6 debuted with a shapely body that withstood the passage of time and handling attributes that elevated it above other front-drive, midsize rivals. Alas, the car dropped as the market was moving away traditional midsize sedans. Not helping its case, Mazda was slow to respond with improvements — like a turbocharged 2.5-liter four-cylinder, for example, or all-wheel drive that still hasn’t appeared.

Word is that the next Mazda 6 will correct all criticism of the current car, donning a new layout and propulsion. By the sounds of it, the next-gen 6 will be everything an enthusiast wants, but will there be anyone left to buy it? (Read More…)

By on April 3, 2020

mazda

While buying a new car has recently fallen in popularity in the Western world, taking a backseat to things like experimenting with rice in the kitchen, watching your neighbor’s dog through a sealed window, and repairing that antique pencil sharpener you bought 8 years ago, the business of selling cars continues.

In Japan, where social distancing measures (and the coronavirus itself) have thus far proven not as severe as in the U.S., there’s a lineup of special editions incoming from Mazda. U.S. customers, however, will have to wait in their homes for updates. (Read More…)

By on March 10, 2020

Our last two Buy/Drive/Burn entries reflected compact truck offerings in 1972 and 1982. We know you all love talkin’ trucks, so we bring you a subsequent entry in the series today. It’s 1992, and you’ve got to buy a compact Japanese truck.

Hope you can bear the 10-percent interest rate on your loan.

(Read More…)

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