Tag: Mazda

By on May 26, 2021

Guyton

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

(Read More…)

By on May 21, 2021

On Friday, Mazda officially confirmed it will be discontinuing its 6 sedan and CX-3 crossover for the United States after the 2021 model year. But we don’t want you to get too bent out of shape over this prematurely. Mazda is plotting to evolve its lineup with new engines (including inline-sixes) and rear-drive-dominant architectures designed to deliver the desirable dynamics the brand is known for.

We might end up seeing the sedan returning to our shores before anyone has had a chance to miss it, though perhaps under a different name.  (Read More…)

By on April 27, 2021

Today’s obscure Rare Ride is from perhaps the most courageous car company in existence today: Mitsuoka. This two-seater combines the zesty performance of a modern Japanese roadster with Sixties American Corvette styling.

Hazard a guess what it is underneath?

(Read More…)

By on April 15, 2021

Mazda’s first electric vehicle will arrive in the United States later this year, though technically it’s just going to be California while the manufacturer considers the viability of selling to regions beyond the West Coast. The rollout makes sense as America’s 31st state has been hungrier for electric vehicles than other parts of the country.

But the 2022 MX-30 will only begin its life here as a battery-powered product. Mazda has said it’s also planning to sell a plug-in-hybrid version of the crossover equipped with a gasoline-dependent rotary engine/generator sometime in 2022, making it something that might be able to stand on its own in areas where the distance between charging points makes owning a pure EV unpalatable.  (Read More…)

By on April 12, 2021

Today’s Rare Ride is an Eighties hot hatch from the good people at Mazda. Offered for a short time, the 323 GT-X sold in very limited numbers.  Today it’s difficult to find one for sale, but there happens to be one in the rustproof state of Washington.

(Read More…)

By on March 10, 2021

Buy/Drive/Burn continues its cheapest of series today, as convertibles follow up the vans, trucks, and sedans we’ve covered already.

When it’s time for ragtop fun on the lowest possible budget, which of these three gets the Buy?

(Read More…)

By on February 19, 2021

Mazda just unlocked a first for the brand.

The “zoom-zoom” brand is now sitting atop Consumer Reports’ yearly list of most reliable automotive brands. That’s the first time that has happened.

(Read More…)

By on February 10, 2021

2021 Mazda CX-30 TurboSome cars are segment tweeners. The 2021 Mazda CX-30 Turbo is one of those.

The raised hatchback is just barely a crossover, but Mazda lists it as such. Whatever it is, it does stay true to Mazda’s “zoom-zoom” marketing, and turbo power helps with that.

(Read More…)

By on January 29, 2021

In our last edition of Buy/Drive/Burn, we took a look at three subcompact American CUVs competing at the $25,000 price point. Most of you seemed to agree they were all terrible, but the Trax edged out the Buy in the comments.

Let’s see how you feel about the Japanese competition.

(Read More…)

By on December 29, 2020

While researching information for the recently featured Mazda Lantis, your author came across some other Nineties forbidden fruit from the good people at Mazda. Particularly interesting was the Xedos 6, which, like the similar-looking Millennia, was also a part of Mazda’s early Nineties luxury push.

(Read More…)

By on December 24, 2020

Fiat's 124 Spider

Fiat’s 124 Spider is about to receive its curtain call, and unlike the scene in Don Giovanni where Don meets a horrendous fate and is dragged off to hell, the Fiat 124 Spider is going out without emotion and little fanfare.   (Read More…)

By on December 10, 2020

The Mazda MX-5 is the automotive embodiment of ‘if it ain’t broke don’t fix it.’ Despite having gone through several generations since its debut in 1989, the Miata has remained remarkably consistent. But the industry believes there’s a subset of motorists who absolutely cannot live without vehicular connectivity and active safety technologies, even on a petite roadster that’s supposed to be focused on entirely on driver engagement.

This is why Mazda sells the luxury-oriented Grand Touring trim and has decided to continue sprucing it up for the 2021 model year. Though we cannot say this makes it the best option for everyone.

(Read More…)

By on December 3, 2020

Today’s Rare Ride comes to us courtesy of commenter Bumpy ii, who linked this imported JDM Mazda on the Thunderbird Rare Ride posted a few weeks ago.

Let’s check out a compact five-door liftback with a very small V6.

(Read More…)

By on November 30, 2020

2021 Mazda CX5 and CX9 - Images: © Timothy CainWe all asked Mazda for more power. It was a cry rising up from virtually every corner of the automotive industry – enthusiasts, observers, analysts, insiders, owners, fans – largely due to the fact that  Mazda marketed an entire lineup of vehicles as machines for keen drivers, and none of those machines offered meaningful horsepower.

The Mazda 6 dropped its V6 engine after the 2013 model year, which led to horsepower maxing out at 184 in the following iteration. The Mazdaspeed 3 and its sub-14-second quarter-mile likewise called it quits in 2013. In 2014, the Mazda 2 was still fighting with a measly 100 horsepower. While Ford sold Escapes with 245 horsepower (and 275 lb-ft of torque), the 187-horsepower Mazda CX-5’s naturally aspirated 2.5-liter was merely enough. In fact, up until 2018, the only Mazda with more than 200 horsepower was the roughly 4,400-pound Mazda CX-9.

By way of the CX-9’s 2.5-liter turbo, 2018 brought more than 300 lb-ft of torque to the Mazda 6. The same engine appeared in the CX-5 for 2019 (when Mazda amped up the MX-5 to the tune of a sub-6-second 0-60 time), and is now finding its way under the hood of the Mazda 3 and Mazda CX-30.

Two-hundred and fifty horsepower at 5,000 rpm. Three-hundred and twenty lb-ft of torque at 2,500 rpm. Six distinct body styles. Base prices (including freight) ranging from $31,000 to $35,060. Doesn’t it kind of sound as though the officially defunct Mazdaspeed performance sub-brand is actually, what’s the word we’re looking for here … alive? (Read More…)

By on November 20, 2020

2021 Mazda 3 Turbo

In my mid-20s I had a boss who once said to me “We all gotta grow up sometime”.

I don’t remember the specifics of why he said that, other than he wasn’t chewing me out or anything like that. I think maybe we were talking generally about post-college life and the responsibilities of adulthood.

The specifics don’t matter. What does, at least for the purposes of this post, is that the Mazda 3 is learning that lesson. With Mazdaspeed more or less shelved and the manufacturer trying to move the 3 upscale, away from its spunky past, while not leaving the “zoom-zoom” reputation fully behind, the 3 is supposed to be all grown up yet still cool.

(Read More…)

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