Tag: Maybach

By on March 19, 2019

Forget Teslas and Black Label Lincolns and the upper strata of truckdom — the most expensive vehicle produced in North America will soon be a German offering with an MSRP about 100 grand higher than its domestic neighbors.

An American production site for this vehicle is appropriate, however, as it’s an SUV; the first offered by the Mercedes-Maybach sub-brand. (Read More…)

By on January 3, 2019

Trademark applications filed by Daimler with the United States Patent and Trademark Office may indicate a soon-to-be expanded lineup for its premium line of Mercedes-Maybach vehicles. According to some detective work by AutoGuide, the automaker recently filed three applications with the USPTO for vehicles using the names GLS 600, GLS 680, and S 680.

While it wasn’t alway the case, Mercedes currently uses automotive designations above 600 to denote vehicles reserved for the ultra-luxury Maybach sub-brand. The GLS-Class’ trim presently tops out at 550 before qualifying as an AMG-enhanced model. While that doesn’t guarantee a Maybach SUV, it does make it a likely prospect. At the very least, it would seem Mercedes wants to introduce a more lavish GLS in the near future.  (Read More…)

By on September 24, 2018

Audi’s fourth-generation A8 sedan is the pinnacle of the brand’s opulence, so long as you’re willing to ignore every model that begins with the letter R and the forthcoming Q8. Starting at $83,800 before destination, the A8 isn’t cheap. But it does represent a relative bargain compared to the Mercedes-Benz S-Class, a model which has long been the poster child for automotive grandeur.

While the A8 is sumptuous affair, the S-Class pulls away the second Daimler tacks on the Maybach prefix and its corresponding price tag. Finding its competitive spirit, Audi is resurrecting the historic Horch name to rival Mercedes’ super-luxury flagship. Available within the next two to three years, the Horch A8 will feature additional creature comforts, palatial touches, and a much higher price tag than the car it’s based upon.  (Read More…)

By on April 24, 2018

Thanks to an interested and better-financed populace, luxury purchases have been on the rise in China for the past decade. Chinese consumers currently drop around $7.6 billion per year on premium goods, accounting for almost a third of the global luxury market. This has resulted in a massive influx of high-end items and brands that want to capture the public’s attention and, more importantly, cash.

This includes automotive brands — all of which are desperate to expand into the Chinese market. But finding the correct approach is tricky. Plenty of fashionable brands attempted to incorporate authentic Chinese elements into their designs, but failed to do so in an elegant or convincing way. There’s a bit of a balancing act required. Market research shows younger consumers like clean designs and a little bit of bling, but don’t want these established brands catering too much to Chinese tastes. Older consumers, however, are willing to enjoy a little bit more ostentatiousness and adherence to tradition.

That’s one reason why you see so many new cars showing up at auto shows painted red. In China, red represents good fortune and crops up on significant items on important dates all the time. Wedding dresses are traditionally red, as are envelopes containing monetary gifts to commemorate the birth of a child or the new year.

However, we have to wonder if some brands aren’t going a little overboard. Mercedes-Maybach, which just released a hideous concept SUV intended to whet Chinese appetites, has followed up that eyebrow-raising effort with “the pinnacle of luxury living.” (Read More…)

By on April 20, 2018

Mercedes-Maybach gently teased its new “Ultimate Luxury” concept before its official debut at the Beijing Motor Show, but one outlet’s itchy trigger finger resulted in every official image of it being sprayed all over the internet prematurely. The vehicle, dubbed the Vision Mercedes-Maybach Ultimate Luxury, is incredibly difficult to summarize.

While it’s considered a sport utility vehicle by the manufacturer, the bodywork is so unabashedly sedan-like that it almost seems like a parody of modern crossovers. The Vision Mercedes-Maybach 6 was similarly ridiculous, but that concept coupe was intentionally fantastical. It was a “look what our styling department can do” kind of car, whereas the Ultimate Luxury is something else entirely.

We think it’s the automotive equivalent of when a successful businessman decides to remove his shoes and socks on an airplane — upscale, but disgusting.  (Read More…)

By on March 16, 2018

Mercedes-Maybach S 650 Pullman

With the minivan now dethroned by sport utility vehicles and crossovers as the king of family transportation, we’ve run into a problem. Larger three-row SUVs can be expensive, while their more affordable counterparts frequently sacrifice cargo space and comfort to accommodate that last row of seats. Another issue is that adults who decided to spawn four children are forced to interact with them during long drives by occupying the same cabin.

Wouldn’t it be incredible if a manufacturer invented a vehicle that could solve most of these problems? Well, some already have. Limousines have been around for ages and it’s ludicrous that they haven’t been co-opted for family use. But, if you’re going to purchase a high-end luxury transport specifically for road trips with the brood, you had better make sure it’s so decadently comfortable and quiet in the back that they can’t help but fall asleep. That’s why the perfect family vehicle is probably the new Mercedes-Maybach Pullman S650.

Granted, the long-wheelbase version of the already lengthened variant of the S-Class isn’t intended for familial use. It’s supposed signal the wealth of overachieving business persons. But exceedingly wealthy parents who think way outside the box might find it worthy of double duty. (Read More…)

By on February 13, 2018

Neues bei der Mercedes-Maybach S-Klasse Noch edler, noch exklusiver – Die Mercedes-Maybach S-Klasse im neuen Look

Returning from the dead in 2014, Mercedes’ ultra-luxury Maybach sub-brand has become the only way to make absolutely certain you’ve purchased highest-spec S-class in existence.

There was a problem, however. With the exception of a handful of subtle visual cues, there was no way to distinguish it from the standard fare. While a single glance at the interior would obliterate any doubt that this car was a cut above the norm, external indicators were dependent on the vehicle’s added length and badging.

That’s no way to arrive at a high-profile event, so Mercedes-Maybach has decided to guarantee the rest of society is aware you’re riding in something special via a new grille and optional two-tone paintwork. The updated visuals certainly separates the Maybach-branded S-Class from the rest of Daimler’s lineup, but it also might make it too reminiscent of the cars that ultimately forced the brand into an early grave. (Read More…)

By on April 18, 2017

2018-mercedes-benz-s-class-front-three-quarter-in-motion
Mercedes-Benz has unveiled the refreshed S-Class at the Shanghai Motor Show, and every model in the lineup receives a laundry list of upgrades for 2018.

While technological conveniences remain the S-Class’ bread and butter, Mercedes has expanded trim choices, color options, and is even offering new engine choices on several models. (Read More…)

By on February 13, 2017

mbgmaybach

Few vehicles offer the snob appeal and image enhancement of the Mercedes-Benz G-Class, but seriously wealthy Benz buyers interested in comfort are going to hire a private driver and purchase something with a Maybach badge. Of course, that limits them to a tarted-up S-Class, or so it was before the introduction of the G650 Landaulet — which is, quite possibly, the dumbest vehicle currently entering production.

While the Landaulet’s forward-most occupants are treated to the nice but relatively unchanged interior from the G-Class, the rear is an extravaganza of luxury to be enjoyed in or out of the elements. Much like the Mercedes-Maybach S650 Cabriolet, it is a convertible. Unlike the Cabrio, however, the only person to benefit from the folding top is the multi-millionaire riding in the back. (Read More…)

By on August 4, 2014

mercedes-benz-s-class-pullman-patent-leak-1_1200

Those of you among the B&B that listen to rap – so, myself and the assorted friends of mine who read the site – better get used to a new name in luxury automobiles: Pullman.

(Read More…)

By on July 8, 2014

2013-Mercedes-Benz-GL450-4MATIC-main_rdax_646x396

Not content with only the S-Class receiving the Maybach treatment for a potential shout-out in Lorde’s next jam, Mercedes-Benz wants to take the Maybach trim line to the next level: The GL-Class.

(Read More…)

By on July 29, 2013

maybach_zeppelin_2009_1

Though Daimler shuttered its Maybach ultra-luxury brand, it isn’t giving up on selling cars in the $200,000+ price range. With the $470,000  Maybach, Mercedes-Benz tried to compete with ne plus ultra cars like the Bentley Mulsanne and Rolls Royce Phantom. In the ten years that the Maybach was produced, Daimler sold about 3,000 of them, about how many Phantoms Rolls-Royce sells in a year.

(Read More…)

By on August 16, 2012

Fans of the Maybach brand are suffering through a dark day today; the brand was officially taken off Mercedes’ press website this week, with the word “discontinued” slapped next to the venerable re-badged W140 cars.

(Read More…)

By on August 10, 2012

Let’s be clear about one thing: racism sucks.  Be it the recent, tragic temple shooting or some BS you experienced when doing/not doing what your culture demands, this is a fact of life. That said, geo-cultural influences are everywhere, including the car design biz.  Take my time at CCS: one of my classmates was a South Korean lawyer who wanted to style cars for Hyundai. His work was unique amongst all studio creations, reflecting a culture that’s borderline impossible to understand by the uninitiated. Which is damn near every college kid.

This person’s work reminded me how culture influences design, and how people can negatively react to it. Which leads us to a flagship Mercedes heavily(?) influenced by a Mercedes design studio in Japan. Yes, Japan.  So let’s get to it. (Read More…)

By on January 16, 2012

Jay-Z may have been the biggest celebrity booster (certainly TTAC wasn’t) of the Maybach line, but the brand’s demise is going to leave Hov high and dry for new wheels. So will Hov go back to the Lexus GS that he started out with? Probably not. It’s up to the Best and Brightest to determine what will take Maybach’s place in the whip game. Perhaps something British?

(Read More…)

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