Escalades to Lose Basketball Sized Laurels, Cadillac to Prune Wreaths

Cadillac is making a major change to its logo for the first time since 1999, rumored to be appearing for the first time next month at Pebble Beach. If Cadillac does use the Pebble Beach festivities to introduce the large RWD flagship sedan that Dan Akerson recently announced, you can expect to see it bearing the new logo for its public debut as well. The current logo is rather long in the tooth for a Cadillac emblem. It’s usually changed more frequently, 40 times since it was first used in 1906. The latest iteration will not have the laurel wreath that currently surrounds the coat of arms.

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  • Lou_BC Blows me away that the cars pictured are just 2 door vehicles. How much space do you need to fully open them?
  • Daniel J Isn't this sort of a bait and switch? I mean, many of these auto plants went to the south due to the lack of unions. I'd also be curious as how, at least in my own state, unions would work since the state is a right to work state, meaning employees can still work without being apart of the union.
  • EBFlex No they shouldn’t. It would be signing their death warrant. The UAW is steadfast in moving as much production out of this country as possible
  • Groza George The South is one of the few places in the U.S. where we still build cars. Unionizing Southern factories will speed up the move to Mexico.
  • FreedMike I'd say that question is up to the southern auto workers. If I were in their shoes, I probably wouldn't if the wages/benefits were at at some kind of parity with unionized shops. But let's be clear here: the only thing keeping those wages/benefits at par IS the threat of unionization.