Tag: Marketing

By on March 24, 2020

Far be it for us to don the cloak of an uptight, finger-wagging, very online scold. That’s the job of other outlets, at least when their staff finish fantasizing about authoritarian purges on social media.

With that in mind, BMW’s electrified “i” sub-brand earns a measure of understanding from us that it might not receive from others. Still… this is truly a ham-fisted attempt at combining an important social message with product marketing. (Read More…)

By on March 6, 2020

BMW is updating its logo for the modern era. The old glossy emblem with the dated lighting effects the company has leaned upon for the last 23 years will be replaced with a new transparent image that nixes the black background entirely while maintaining the lettering and central blue-and-white roundel. You’ve probably already seen it on the Concept i4, or are perhaps familiar with its monochrome cousin intended to help distinguish the brand’s flagship models.

The manufacturer has said the new logo aims to establish a new corporate identity for online and offline communication purposes, so it could be reserved for press materials and advertising. Yet it has appeared on one automobile already, indicating the brand may eventually have bins of them at the end of every assembly line. Is it a fashion faux pas or the perfect reimagining of the brand’s longstanding iconography?  (Read More…)

By on February 25, 2020

As we told you last week, the rampaging coronavirus outbreak and subsequent restrictions on movement has forced Chinese automakers to use technology in new ways. With sales plunging and millions barred indoors, auto giant Geely turned to online retailing, allowing customers to order and configure cars from home. The automaker even allowed for test drives to take place at the buyer’s residence.

One aspect of the epidemic was the cancellation of a splashy February 14th sales launch for the new Icon small crossover, which hit the market this week. The event may have been scrubbed, but Geely still found a way to use the virus to its advantage.  (Read More…)

By on February 20, 2020

JLR/YouTube

Automakers go to great pains to show off their vehicles in the best possible light. Via the deft touch of their respective marketing teams, ordinary machines suddenly grow the ability to do the impossible: getting the hopelessly nerdy guy his dream girl, soothing inconsolable babies, and performing feats of strength that would leave even Frank aghast.

In official pictures and film, the worst fate to befall a vehicle is normally an artistic splattering of mud around the wheel wells. Perfection is always a car wash away.

Not so in the “ad” just released by Jaguar Land Rover, which piggybacks on the exploits of a filmmaking team and gives them all the marketing support they ask for in return. Despite JLR using a Bond movie to its benefit, it’s good to see a vehicle being put to its full potential in a commercial — and sustaining damage in the process. It harkens back to those old Volvo ads of yore, in which abuse factors heavily. (Read More…)

By on February 11, 2020

Image: Tim Healey/TTAC

The answer, mouthed silently by many of our readers, is surely, “No, absolutely not.”

And yet the door is not closed on the prospect of a wagon variant of the Volkswagen Arteon ⁠— a high-end liftback sedan that landed with a barely audible thump in North America last year. Comments made at the Chicago Auto Show reveal this as a possibility, and spy photos that cropped up today make that possibility even more appealing.

What isn’t yet known is whether the pool of potential buyers could fit into a Volkswagen Arteon. (Read More…)

By on February 10, 2020

The year was 1981, and the frazzled mother of yours truly found herself behind the wheel more than usual. This writer was apparently screaming and bawling like a 21st century voter, and the only way to get him to conk out was to bundle him into an increasingly corroded Plymouth Volare and hit the lonely backroads of rural Canada, unsure of whether that Slant Six would stall at the next four-way stop.

It’s a situation most new parents find themselves in — and, save adoption, it’s the last legal resort to getting a screaming child to knock it off, especially now that most food safety agencies don’t allow alcohol-filled gripe water. As powertrains go electric, however, the driving experience is beginning to change.

Worried that these child-lulling drives might prove fruitless in a model like the Leaf, Nissan has recorded an EP to accompany the trip. I’m listening to it now. (Read More…)

By on February 6, 2020

The man behind a Chevrolet ad campaign that spawned a particularly hilarious, long-running spoof almost from day one has left the company, Automotive News reports.

Chevrolet ad chief Paul Edwards took a walk Thursday, with General Motors replacing the brand’s U.S. marketing VP with Steve Majoros, currently the bowtie’s director of cars and crossovers marketing. (Read More…)

By on February 3, 2020

Emojis have taken on a bizarre level of importance within the automotive industry. Last October, Jeep complained about how the symbol used for its name on iOS devices didn’t accurately represent the brand — and it was only a few months earlier that Ford was busy teasing the pickup emoji it had pending with the Unicode Consortium. There’s marketing potential here, and everyone wants to see it work to their benefit.

While Jeep convinced Apple to disassociate the Jeep name from the generic crossover emoji, Ford’s progress has been harder to measure. The automaker’s product communications lead, Mike Levine, tweeted the symbol’s arrival late last week, but it didn’t much resemble the emoji Ford submitted. People noticed. Instead of a simplified F-Series in blue, the Unicode Consortium opted for a red truck straight out of a children’s book.

It also didn’t escape the notice of General Motors, which quickly decided to use the opportunity to kick Ford while it was down.  (Read More…)

By on February 3, 2020

Yesterday was, in addition to being an excellent palindrome, a pretty big day for sports. With untold million being thrown around by companies vying for attentive eyeballs, our own Chris Tonn offered a roundup of the various and sundry Super Bowl cars ads, leaving us with one questions: what was your fave?

(Read More…)

By on January 31, 2020

Time to celebrate America, undiagnosed head trauma, and the greatest marketing teams in all the land on Sunday night with the fifty-fourth chapter of The Big Game.

It’s an excuse to eat and drink to excess — but many people don’t need an excuse. More, it’s the one time per year where most people won’t be waiting for commercial breaks to get up and pee, since the commercials are often the best part of the night.

As I have no rooting interest in the game — I’m from Ohio, which means the only truly professional team here isn’t eligible since it plays in the NCAA, and my Wisconsin roots are disappointed in the Packers — you know I’ll be hitting pause on the DVR to re-watch the greatest short films trying to sell me something. And I’ll have my laptop at the ready, posting new commercials as they appear.

(Read More…)

By on January 28, 2020

GM

This may come as less than exciting news, given that we’ve already seen properly leaked 2021 Cadillac Escalade images already. “Properly” meaning someone sneaked their phone out and fired off a couple of bad pics in a secure area.

That said, the next-generation Escalade has shown its face in an official image ahead of next week’s big reveal. By all accounts, it will be a star-studded affair. The amount of cosmetic surgery bestowed upon the range-topping SUV will surely put attendees at ease. (Read More…)

By on January 20, 2020

With General Motors razzing Ford back in 2015 for optioning an aluminum truck bed to save weight, thus improving fuel economy, it couldn’t pull off a similar move without a sea of mouths wailing warnings of hypocrisy. GM has been playing catch-up with the Blue Oval’s full-size pickup since forever, always framing the GMC Sierra and Chevrolet Silverado as the more robust choice. The company even launched an advertising campaign to prove its steel truck bed was the tougher option.

When the General’s full-sized trucks underwent a weight-loss program of their own, it was decided anything that opened or closed should be aluminum while the bed absolutely had to stay high-strength steel. Otherwise, it would be guilty of the same mistakes it accused Ford of. Despite throwing shade at Ford’s claimed lack of sturdiness for over a decade, the aluminum-sucks angle has been reeled back immensely over the last couple of years. GM even attempted to wipe all evidence of a comparative rock-drop test from the internet, possibly because it’s finally decided to embrace aluminum itself.

However, there’s already an alternative to the high-strength steel GM currently offers — the CarbonPro bed available on the GMC Sierra Denali and AT4 — and the manufacturer has prepared another stunt show to test its mettle.  (Read More…)

By on December 18, 2019

Hyundai Motor Group India hopes to grow interest in the Kona Electric by having the subcompact crossover become the first EV to drive to Mount Everest’s base camp. While demand for the model has so far been relatively low, with deliveries averaging roughly 100 units per month in the U.S., it’s performed rather well globally (for an EV). Hyundai has one of the best ratios of plug-in sales in the industry — with about 5 percent of global sales going toward something rechargeable.

The figures vary month to month, but Hyundai has been able to consistently rely on at least 4,000 EV sales per month through 2019. In October, Hyundai said it shipped over 8,000 plug-in models, with continued growth anticipated through the end of this year.

Unfortunately, Indian auto sales aren’t particularly healthy. Volume is down over 30 percent vs last year and Hyundai promised $250 million to the nation to further the sales of electric and hybrid vehicles. EV sales are particularly bad, with estimates of all-electric passenger vehicles being no higher than 10,000 units (total) over the last five years. The brand likely figured a regionally focused publicity stunt might help boost interest in Asia while giving international markets a similar bump. After all, everyone in the world has heard of Everest and the dangerous ascent to its peak.  (Read More…)

By on December 6, 2019

gm

Automakers jump through hoops to tease upcoming models or put eyes on just-released ones. General Motors, it appears, has chosen an altogether new avenue for its marketing efforts.

Yes, that image you see above is real. The Chevrolet Suburban will now join the likes of Christina Applegate*, Curtis “50 Cent” Jackson, and other celebrities we can’t think to name in receiving a star on the Hollywood Walk of Fame. At least the star doesn’t mention the model’s upcoming rear suspension swap. (Read More…)

By on November 26, 2019

As part of Tesla Motors’ debut of Cybertruck, CEO Elon Musk showed a clip in which the EV pickup yanks a Ford F-150 uphill against its will. The Blue Oval is also building an all-electric pickup, in addition to already manufacturing the best-selling truck model in history. Clearly, Tesla clearly wanted to place both on notice, though the video only provides evidence that Cybertruck can tug a rear-drive F-Series uphill in a video Tesla produced to show exactly that outcome.

Media outlets began musing if this was really a fair fight, apparently forgetting how advertising works, while science celeb Neil deGrasse Tyson offered a public physics lessons. “We all love Torque. But high Torque just spins a tire in place if there’s not enough weight to provide traction,” he said in response to the video. “Fully load the F150, giving highest traction to its rear wheels, then try to drag that up the hill. I otherwise agree: Load both to the max and the highest torque wins.”

Mr. Tyson’s new role as a Ford Truck Man remains unconfirmed, but the more likely scenario is that he’s simply trying to make sure the test is at least mildly scientific. Ford agreed, saying a fair test between brands was just what the doctor ordered.  (Read More…)

Recent Comments

  • probert: I think the strategy is referred to as “desperation”.
  • dal20402: Really curious who the intended audience was, even in 1988, for a giant Bentley with wheel covers, manual...
  • Lorenzo: Schurkey, that makes too much sense. It’ll put government employees out of work, especially those...
  • RicInRVA: Still driving a 128i…but not my old Silver one…my kid wrecked that one. I went and got an...
  • PenguinBoy: @Jack4x – would this collection happen to be just outside Calgary, Alberta? If so, I think I may...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Timothy Cain
  • Matthew Guy
  • Ronnie Schreiber
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth