Tag: Marketing

By on July 16, 2021

Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.

Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?  (Read More…)

By on June 23, 2021

2022 Honda Civic hatchback. Image: Honda

Leaked Honda marketing materials seem to show when the Honda Civic hatchback and hopped-up Si trim will go on sale.

(Read More…)

By on June 22, 2021

As the resident sourpuss, I make it my business to complain about every industrial hypocrisy that crosses my path and the automotive sector has kept me so busy that there’s hardly any time left to address my own failings. Though I do have to confess that I sometimes feel guilty about how frequently I’m compelled to gripe about electric vehicles. Provided that you’re willing to work with their charging limitations and less-than-impressive ranges, EVs have a lot to offer even in their current state. But the way they’ve been marketed has been so consistently disingenuous that I often end my days on the cusp of a frustration-induced aneurysm.

The winds appear to be changing, however.

After years of watching the industry bang its head against the wall, the media seems prepared to shift its position. Accelerated adoption of pure electrics doesn’t seem to be happening and too many EV startups have ended up being little more than an opportunity for investors to throw away money. Increasingly fewer people ask me about battery-powered cars in a way that suggests true enthusiasm. Excitement has given way to dubiousness as more people have begun to ponder if electrics are really all they’re cracked up to be.  (Read More…)

By on May 25, 2021
chief communications officer

Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

(Read More…)

By on May 14, 2021

TLX Type S

The 2021 Acura TLX Type S will pace the field at the Acura Sports Car Challenge at Mid-Ohio in Lexington, Ohio this weekend. The TLX Type S’ debut is one we reported previously, with more details available now than Acura had previously released.

(Read More…)

By on May 11, 2021

Solterra

In 2022, the Subaru Solterra electric SUV will go on sale. Another Subaru-Toyota joint venture, it’ll roll on the new e-Subaru global platform.

(Read More…)

By on May 7, 2021

Back in January, Tesla CEO Elon Musk said he remained confident that his company would be able to deliver a self-driving vehicle exceeding the capabilities of an average human pilot by the end of 2021. But this has become a tired excuse used almost reflexively by automakers for years, making the inevitable shifting of the goalpost so predictable that nobody even bothers to get upset anymore. Being lied to is just part of everyday living and the automotive sector is just one droplet in the overflowing bathtub of mendacity.

Unfortunately, organizations continue making the mistake of expecting to be given the benefit of the doubt as they continue repeating the same fables. We know they’re working on solid-state batteries and autonomous cars, but they’re hitched to these unrealistic expectations and completely fabricated timelines that draw our focus while they engage in slimier practices on the sly. While holding them accountable is often easier said than done, catching them in a lie is usually fairly simple. For example, the California Department of Motor Vehicles accidentally called out Tesla on the full self-driving (FSD) beta it’s been testing with employees.  (Read More…)

By on April 28, 2021

Kona N

Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’.

(Read More…)

By on April 14, 2021

Domino's

Domino’s has launched autonomous pizza delivery in Houston, Texas this week. Customers can choose to have their meal delivered by Nuro’s R2 robot. Nuro has the first completely autonomous on-road delivery vehicle approved by the U.S. Department of Transportation.

(Read More…)

By on April 13, 2021

Texas Trail

There’s a new 2021 Jeep Gladiator, the Texas Trail. Unveiled this week, the Trail is offered only in Texas, the country’s largest truck market.

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By on April 12, 2021

donuts

CarMax has invited customers to ‘do donuts’ during their test drives, a promotion with Dunkin’ Donuts. For shoppers who take part in CarMax’s 24-hour test drives today through May 16th, they’ll receive a $10 Dunkin’ Donuts gift card.

(Read More…)

By on April 6, 2021

American automotive brands have never really caught on with the typical Japanese consumer. While we’ve done numerous dives trying to understand why the gist is that our tastes don’t typically overlap and they generally prefer to buy domestic. Foreign marques are comparatively rare, frequently German, and are generally owned by those looking to flex their status with an imported luxury vehicle.

U.S. brands that were on the market began retreating as they began pulling smaller automobiles from their lineup. But Jeep has stuck it in there and things are reportedly beginning to pay off. The automaker’s distinctive styling seems to be resonating with people in Asia and it’s really the only historically American nameplate that’s managed to find an audience in the Land of the Rising Sun.

(Read More…)

By on March 29, 2021

Volkswagen is either hellbent on destroying its brand appeal or we appear to be on the receiving end of an early April Fools’ prank because there’s a rumor going around that the automaker is going to be changing its name to “Voltswagen” to better encapsulate what an absolute cringe festival it has become.

Known best for offering unassuming but exceptionally nice to drive automobiles with styling that ages rather well, Volkswagen has been bending over backward to present itself as an EV manufacturer that’s chasing down all the latest trends. But your author is convinced that the initial feedback will be so overwhelmingly negative, VW will ultimately make some excuse and fall back to highlighting its more traditional aspects.  (Read More…)

By on March 23, 2021

Jaguar Land Rover unveiled its all-electric SUV to the Indian market this week, proving that it’s dead serious about expanding the I-Pace’s customer base. While parent company Tata Motors undoubtedly has a fondness for its home region, we cannot help but wonder if its a market worthy of pursuit considering the model’s starting price.

The manufacturer has the (90-kWh) I-Pace stickered at 105.91 lakh rupees, which translates to about $147,000 USD. Considering the unique way India writes out denominations and often transitions between crore and lakh as a way to avoid listing high-value items in the millions of rupees, we were initially convinced we’d messed up the conversion. The sum would not only eclipse the $70,000 MSRP Jaguar has affixed to the I-Pace in the United States, it makes it highly uncompetitive against the luxury EVs already on a market that’s not known for its wealthy consumer base. How could this be JLR and Tata’s preferred strategy?

(Read More…)

By on March 16, 2021

Electric-truck startup Rivian has signed the lease for its first showroom in New York City and has selected one of the trendiest spots in Brooklyn. Once known for its high crime rate, Williamsburg has undergone three decades of gentrification and is now awash with luxury retailers normally reserved for the swankiest parts of Manhattan. In the 1990s, the neighborhood was still rough around the edges but had started to become ground zero for the East Coast hipsters, starving artists, and young musicians who gradually influenced its trajectory. The next three decades saw Williamsburg moving steadily upward with rental prices keeping pace. Riverside warehouses were replaced with high-rise hotels, the average household income closed on six figures, and dog parks are situated conveniently near designer ice cream shops.

It’s now the perfect place for a showroom dedicated entirely to electric vehicles, especially one that seems like a merger between Tesla Motors and REI.  (Read More…)

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