By on April 17, 2017

Toyota Test Drive Track at NYIAS, Image: Twitter by New York International Auto Show

Walking through Brooklyn, your humble author was confronted by a sign on a building that said, “We stay awesome 24/7, but we are only available in person,” followed by the company’s business hours. There are two ways to view that sort of arrant idiocy. The first is to shrug one’s shoulders and just chalk it up to the sort of cutesy, infantile, Millennial-focused marketing that has turned Brooklyn from a place where my mother was actually shot at in 1970 merely for wearing her Women’s Army Corps — but Mommy’s neither one of those, I’ve known her all these years! — Class A officer’s uniform to a sort of supervised playground for losers whose sheltered ineptitude has combined with the realities of a flaccid job market to suspend them in kindergarten gaffa until the parents run out of home equity with which to sustain them.

(That’s quite a sentence there, ain’t it? You won’t get combinations of Cheap Trick and Kate Bush jokes in Motor Trend, trust me.)

Alternately, you can be a bit more perceptive and/or distrustful about the whole matter. You might take it as a sign of a corporate culture where employees are, in fact, expected to “stay awesome 24/7,” where everybody is judged on how infrequently they have an incorrect thought, even when they are off work. We’re rapidly approaching a day where we are never truly away from our jobs. You can be fired from your job for simply saying something that people don’t like during your private time; several years ago I had a public Facebook argument with two car-magazine writers that resulted in one of them calling my day job and making a “special request” to have me fired. (He was told to get stuffed, by the way.)

In other words, we now live in a world where corporations expect to have the kind of control over reality that was once just the nightmare imagination of George Orwell. Everything is now “curated,” which is a nice way of saying controlled. And that, in a nutshell, is why most of the “New York auto show” did not actually happen at the New York Auto Show.

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