By on November 5, 2014

manchester-united-team-los-angeles-galaxy-la_3177246

Chevrolet may be sponsoring football club Manchester United (while also pulling out of the European market), but it doesn’t mean the footballers are interested in what their sponsors are selling.

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By on February 12, 2014

Manchester United Squad Attend Chevrolet Event

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

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By on December 18, 2012

Supposedly, one of the reasons for keeping Manchester United after  GM’s chief marketing honcho Joel Ewanick was fired for downright unethical shenanigans was that Man U is extremely popular in the Asian growth markets. Whereas they have a hard time even pronouncing “Ewanick.” So far, so good.  However, the secret of a successful marketing program lies in its flawless execution. (Read More…)

By on May 30, 2012

We’re often accused of having an anti-GM bias here at TTAC, but this article will reveal another prejudice, considered ugly by some, but one that I firmly believe in.

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