Chevrolet may be sponsoring football club Manchester United (while also pulling out of the European market), but it doesn’t mean the footballers are interested in what their sponsors are selling.
Tag: manchester united
Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.
Supposedly, one of the reasons for keeping Manchester United after GM’s chief marketing honcho Joel Ewanick was fired for downright unethical shenanigans was that Man U is extremely popular in the Asian growth markets. Whereas they have a hard time even pronouncing “Ewanick.” So far, so good. However, the secret of a successful marketing program lies in its flawless execution. (Read More…)
We’re often accused of having an anti-GM bias here at TTAC, but this article will reveal another prejudice, considered ugly by some, but one that I firmly believe in.
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