By on March 10, 2021

Volkswagen’s strategy chief since 2015, Michael Jost (59), has announced that he will be departing after more than a decade with the company. While the cynics among us will undoubtedly jump to conclusions about the botched launches of VW Group’s new EVs and the all-important Mk8 Golf, the man himself claimed that his primary reason for leaving is to ensure the wellbeing of his family.

Jost confessed via his website that he’s only been spending weekends with his kindred since 1996 and would ideally like to make that a full-time position. A year under COVID restrictions apparently made the man reassess his life, resulting in his decision to abandon his demanding role at VW.

(Read More…)

By on July 18, 2019

With Harald Krüger out, BMW needs a new CEO — one that can effectively transition the company into becoming and electrified automotive dreamscape. Krüger presumably wasn’t interested in taking that path. While that hardly makes him a monster, plenty of people felt that his reluctance to spend ludicrous amounts of money on developing EVs was tanking the company’s share price and making him look like a fool. Not us, though. Bending to investors every whim and chasing down trends with minimal foresight seems like top-tier dipshittery. But that’s the nature of the industry right now, for better or worse.

However, in the short term, it pays to promote electrification and Krüger’s measured strategy of gradually introducing more EVs via a flexible architecture was often seen as too conservative. Perhaps that’s the correct assertion and some new blood is in order at BMW if it’s to correct its course. But who do you pick?  (Read More…)

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