By on August 31, 2020

We’ve documented Nissan’s troubles for some time, breaking the situation down into numerous articles expanding upon the various elements that left the brand proclaiming this year’s financial performance will mirror 2019’s lackluster showing months ahead of the latter period’s scheduled reporting.

Everything seemed to go wrong for the company, forcing it to embrace aggressive cost-cutting measures to say afloat. U.S. sales were particularly horrendous going into the pandemic, which only added to the mounting list of hardships. Nissan is now predicting 2020 will be one of the worst financial periods in its history.

However, CEO Makoto Uchida predicts 2021 will be the point where the company finally turns a corner and begins its ascent toward sustained profitability. In fact, he believes that, with a little luck, the rebound might even begin in Q4 of this year. But that unbridled optimism is being tempered by COVID-19. Uchida worries the dreaded “second wave” could forestall Nissan’s recovery by several months. (Read More…)

By on July 6, 2020

Nissan CEO Makoto Uchida attempted to smooth things over with investors last week by going over his company’s new recovery plan in great detail. As you undoubtedly know by now, the automaker found itself in a less than blissful situation following an ugly internal power struggle that highlighted corporate corruption and a business strategy that seemed like a liability without ideal economic circumstances and the man who penned it running the show.

With its share price already suppressed by worsening sales performance and assumed “management issues” with alliance partner Renault, the internal scandal kicked off by the arrest of former chairman Carlos Ghosn November 2018 is what really sent Nissan’s stock into a tailspin. Shares have lost more than half their value since the incident.

This placed Uchida in the undesirable position of having to explain what went wrong and how to fix it. In the past, Uchida said he’d happily be fired if he can’t turn things around, though that’s usually what happens to CEOs who can’t deliver (or need to be scapegoated and sacrificed on the alter of commerce by their board). Based on comments made at the company’s most recent shareholder meeting, Uchida seems to understand how things work.

“I said, ‘If Nissan’s performance does not improve, please fire me. Please dismiss me,’ ” he reminded the crowd on June 29th. “That’s what I said. And this policy remains unchanged.”  (Read More…)

By on June 29, 2020

nissan

I’m your man, Nissan CEO Makoto Uchida told shareholders at an annual meeting Monday, promising to take a pay cut while firming up the fiscal foundations of an automaker that was floundering even before the pandemic hit.

Nissan rolled out a very different kind of four-year plan in late May. Cost-cutting and consolidation is the name of the game going forward, but shareholders often want more assurance than a blueprint can provide. (Read More…)

By on June 18, 2020

Nissan’s under the gun, and some near the top of the company reportedly like what they see in the company’s chief operating officer, Ashwani Gupta. So much so, that they’re pushing for a change in roles.

They’d like to see the architect of the brand’s four-year turnaround plan, released last month, don the same hat as CEO Makoto Uchida. (Read More…)

By on February 18, 2020

2019 Nissan Kicks badge

Dismally poor performance in a key market has left Nissan’s freshly minted CEO, Makoto Uchida, with no other option than to cut deeper.

Already, the struggling automaker’s North American arm has faced a workforce furlough, severe restrictions on travel, pared-down build configurations on new models, and a host of other cost-cutting efforts, but the present situation calls for more.

Replying to angry shareholders in Japan, Uchida promised to be merciless. (Read More…)

By on January 20, 2020

nissan

Japanese executives traditionally take company failings very personally, often performing penance in the wake of scandals and downturns. In the case of fresh-on-the-job Nissan CEO Makoto Uchida, his punishment for the automaker’s dismal financial situation and tumbling sales was an earful from a group of angry U.S. dealers.

The dealers let Uchida have it during a recent meeting at Nissan’s U.S. headquarters — the first such meeting since Uchida’s elevation to CEO late last year. It’s not like he didn’t ask for it. (Read More…)

By on December 2, 2019

Nissan’s new chief executive, Makoto Uchida, believes now is the time to reassess its corporate partnership with Renault. In case this is the first automotive-related article you’ve read this year, the Renault-Nissan-Mitsubishi Alliance is sickly. Bizarre financial scandals involving the group’s former chairman Carlos Ghosn (and others), internal power struggles, serious money troubles — the situation is rife with headaches. But Uchida says the only way to cope is to publicly recognize the elephant in the room and see what can be done.

“The alliance is critical to reach our goals,” Uchida said at Nissan’s headquarters in Yokohama on Monday. “We need to look at what worked within the alliance, and what didn’t, and decide how to go forward.” (Read More…)

By on October 18, 2019

Even though Makoto Uchida hasn’t officially assumed his role as Nissan’s new CEO, the incoming boss hasn’t wasted time reassuring employees that his main focus will be restoring the business’ financial performance. “Nissan is on the right path for recovery … although it might be a gradual process,” he told workers on Friday.

Reuters shared details of the event, adding that Uchida expressed the importance of rebuilding trust with both the public and the greater Renault-Nissan-Mitsubishi Alliance. It’s no secret that the business relationship between the French and Japanese automakers has grown strained, leaving many wondering if the next CEO would attempt to run back into the strong arms of Renault or move the company further away.  (Read More…)

By on October 9, 2019

2016 Nissan Titan XD PRO-4X Grille, Image: © 2015 Mark Stevenson/The Truth About Cars

Early reports out of Japan Tuesday indicated Nissan’s replacement for former CEO Hiroto Saikawa had been found, and the company’s board soon confirmed it. First reported by Nikkei, the automaker’s board has tapped Senior Vice President Makoto Uchida to sit in the big chair.

Uchida, 53, took on his current role in 2018; he also heads China’s Dongfeng Motor Company — a 50-50 joint venture between the two automakers. The executive joined Nissan back in 2003.

Uchida has no shortage of issues he’ll have to grapple with. (Read More…)

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