Tag: Macro

By on May 31, 2011

May sales estimates are out, and the analysts are seeing slowdown in their crystal balls. Reuters reports that its survey of leading auto analysts projects a 12.6m SAAR (Seasonally Adjusted Annual Rate) for the month, while Bloomberg is projecting a 12.1m rate. Wherever the actual number lands, it is likely to be the first month this year below a 13m SAAR, as Japanese supply interruptions as well as model changeovers lower overall supply. But, reports the WSJ [sub], there’s evidence that perceptions of undersupply are possibly keeping consumers away from showrooms as much as an actual shortage of vehicles. A Honda dealer who says he has plenty of cars for sale is quoted as saying

Traffic is down and I think it’s the media effect. People think there’s no cars and they think there’s no incentives, so they’re waiting.

And that’s not all: it turns out that May’s downbeat forecasts could have an even deeper cause…

(Read More…)

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