Tag: mach e

By on November 5, 2019

Two weeks from its global debut, there’s still no confirmation of the name adorning Ford’s upcoming “Mustang-inspired” EV, though we’ve been calling it Mach E for some time. Prove us wrong. What is known at this time is what actor will be alongside it for part of its journey: Idris Elba, former star of The Wire, though perhaps even more famous for a character he hasn’t played (James Bond).

Ford’s no stranger to tapping Hollywood to hawk its products, with the automaker recently choosing Breaking Bad‘s Bryan Cranston after spending years using a comic/actor whose early-90s stand-up routines taught everyone the dangers of wearing a leather jacket in a warm indoor space. Elba seems to be on the hook for more than just promotion, however. The fashionable actor/singer/etc once worked in a Ford plant, so you know there’s going to be an autobiographical angle. (Read More…)

By on October 24, 2019

A video sourced from an internal communications platform shows the soon-to-be-revealed Ford electric crossover, presumably named the Mach E.

Well, it actually shows small snippets of a clay model in the process of being sculpted, along with other aspects of the design process, but we do end up with a clear side sketch of the upcoming EV. We also know that the big reveal comes on the eve of the L.A. Auto Show. (Read More…)

By on October 18, 2019

Image: Ford

You read yesterday that the so-called “Mustang-inspired” electric utility vehicle Ford has planned for the coming year will be able to juice up all over the nation. What you didn’t read was that the model, presumably named the Mach E, might be capable of doing a nice brakestand.

That’s because you weren’t supposed to read a detail Ford’s charging partner, Electrify America, placed in its press release, then quickly erased. (Read More…)

By on October 17, 2019

Image: Ford/YouTube

There’s rumblings that Ford’s upcoming electric crossover — you know, the “Mustang-inspired” hot rod EV for the whole family ⁠— may make an appearance very soon. Due to go on sale in 2020, the vehicle is Ford’s first serious attempt to enter the electric vehicle field (apologies to the defunct Focus Electric, which found itself outclassed almost as soon as it appeared).

Getting Americans out of their brodozers will not be an easy feat, however, and the folks at the Blue Oval know it. With this in mind, Ford is offering future…Mach E?…buyers as many places to juice up as possible. (Read More…)

By on April 3, 2019

While much of the hype surrounding Ford’s electrified future involves the brand’s upcoming “Mustang inspired” crossover EV, due in 2020, there are other models that stand to gain an (albeit milder) electric boost. The F-150 and Mustang, to name a couple.

Ford’s long-running pony car is expected to gain a hybrid variant sometime in 2020, and a new trademark filing sheds light on what name we might expect to see adorning the Stang’s flanks.  (Read More…)

By on February 26, 2019

Image: Ford/YouTube

Ford’s upcoming EV is a contentious model, despite how little we know about it. Intended to help bring the automaker into the brave new world of electromobility, it also leans upon the brand’s heritage by being a “Mustang-inspired” performance crossover. Whether you’re totally behind the idea or want to stand directly in its path in a Tiananmen-style showdown, its existence will change the company at least as much as axing its traditional car lineup will. (Read More…)

By on December 6, 2018

Image: Ford/YouTube

Earlier this year, the Blue Oval raised the ire of die-hard fans when it was rumoured the company would use the Mach 1 name on an upcoming electrified vehicle. Ford might be making some odd decisions lately, like refusing to bring the Ranger Raptor to America, but they’re not completely tone deaf.

Which helps explain a patent filing uncovered earlier this week. In it, Ford seeks to trademark the name “Mach E.

(Read More…)

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