If today’s news regarding production delays at Ford was a game of Clue, the first victim would be Bronco, caused by hardtops. Now it’s Mach-E, with lack of chips being the weapon.
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Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.
Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it? (Read More…)
It’s almost a cliché at this point.
“The Mustang Mach-E is a great crossover,” they say. “It’s quick, it’s capable, it’s got great range — it’s even pretty good-looking for a crossover. But it’s not a real Mustang.”
There are a lot of “theys” saying stuff like that, too. And they’re all wrong. Yes, even you — because the Mach-E is every inch a Mustang. And, arguably, the most “Mustang” Mustang ever.
On Wednesday, Ford Motor Co. announced its upcoming hands-free driver-assist system intended to rival Tesla’s Autopilot or General Motors SuperCruise. The service, which the manufacturer has renamed BlueCruise, will be available on top trimmed “Mustang” Mach-E crossovers and F-150 pickup trucks via over-the-air-updates in the third quarter of 2021.
It will not be free, however.
Even though Ford has promised highly competitive pricing, customers will need to have purchased vehicles equipped with the necessary hardware (including driver monitoring cameras) before they’ll be eligible to spend the additional $600 Ford is asking for the privilege of using BlueCruise for three years. While more affordable than the competition, it still seems a lot to spend on a vehicle so you can pretend it’s self-driving – especially since the company failed to make it sound like it would be any more advanced than what’s being offered on Tesla and Cadillac vehicles that similarly cannot drive themselves. (Read More…)
Ford Motor Co. has reportedly issued a stop-sale on its electric vehicle home charging solution. The good news is that Mach-E buyers can use the included mobile charger to plug into any 120V outlet (or regular charging station) and still have the option to buy a third-party box that effectively does the same thing as the wall unit Ford has placed on a sales hiatus. But it’s not particularly heartening to learn that the automaker had to stop selling a $799 EV charging device that hasn’t been working properly when it only started manufacturing the Mach-E a few months ago.
Then again, traditional automakers haven’t had the best track record with EVs. The industry as a whole seems to be struggling with them and their peripheral equipment, likely due to the segment still being in its infancy. At least Ford seems to have learned how to roll with the punches. (Read More…)
Ford Mustang Mach-E buyers will be receiving monetary compensation for delivery delays the automaker has attributed to enhanced quality checks. While we’re inclined to believe it may also have something to do with production troubles, nobody should be upset that an automaker is giving their new EV another inspection or two — especially after the botched launches we’ve seen from other manufacturers.
But customers annoyed by the wait will be pleased to know that they’ll be eligible for free 250 kWh fast charging and $1,000 in cash. All you need to do is make sure you’re signed up for its data services…
I’ve been waiting to get my grubby mitts on the steering wheel of the Ford Mustang Mach-E for over a year now.
I spent a good chunk of a weekend learning all about it before the 2019 Los Angeles Auto Show. And I was all set to trek to Detroit to drive it last fall. But, well, COVID travel restrictions forced me to keep my FIB (if you know, you know) self out of Michigan. So we sent friend of the site Chad, since he was unencumbered by such things.
Finally, a scant few months later, the electric Mustang (yeah, I know. It’s on a different platform and I’m on record as not liking the use of the Mustang moniker) graced my garage.
While Americans were busy scratching their heads over how to manage a Very Covid Christmas, Ford was producing the final examples of the Mustang Bullitt. Modeled after the Mustang GT driven by Lt. Frank Bullitt (Steve McQueen) in the 1968 American action thriller that shares the lead character’s last name, the Bullitt tends to hit the market whenever Ford feels the itch.
For its third incarnation, the automaker decided the 2019-2020 model years were enough and had previously hinted that the model would be supplanted by an updated Mach 1. That unit has since been confirmed for 2021, taking the best components in the Mustang lineup to build a solid performer that’s economical to produce. But it didn’t leave any room for the Bullitt, with Mustang spokesperson Berj Alexanian confirming to Ford Authority that the final batch left Flat Rock Assembly right around the time we published our last review on the throwback coupe. (Read More…)
The good ship Ford has been quite leaky lately. And the automaker is pinning the blame on its suppliers.
According to macheclub.com, the arrival of your Ford mock ‘Stang may be delayed, although no reason had been given until now, when the enthusiast site reached out to Ford for comment.
The first Mach-E delivery took place yesterday, according to macheclub.com. Sam Pack’s Five Star Ford in Dallas, Texas was the dealership, and the vehicle was a California Route 1 Mach-E in white.
While on the subject of holiday ads, I have another beef with a different automaker than yesterday.
Today’s target: Ford.
The 2021 Ford Mustang Mach-E is finally here. We’ve even driven it.
Along with the arrival of the car comes a new online buying process, one that seems likely to spread across the Ford lineup – it should be set for use with the Bronco, as well.
It’s a process that could mostly eliminate the worst parts of dealing with the sales department at a new-car dealership.
I mentioned it before, when ripping that Ford ad that got me riled during an NFL Sunday, but I still strongly believe the Ford Mustang Mach-E shouldn’t have “Mustang” in its name.
(Yeah, it’s Mach-E week around these parts. If you couldn’t tell. More to come on the Mach-E later today or next week.)
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