Tag: mach e

By on December 30, 2020

Mach-E

The first Mach-E delivery took place yesterday, according to macheclub.com. Sam Pack’s Five Star Ford in Dallas, Texas was the dealership, and the vehicle was a California Route 1 Mach-E in white.

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By on December 30, 2020

Image: Ford/YouTube

While on the subject of holiday ads, I have another beef with a different automaker than yesterday.

Today’s target: Ford.

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By on December 22, 2020

The 2021 Ford Mustang Mach-E is finally here. We’ve even driven it.

Along with the arrival of the car comes a new online buying process, one that seems likely to spread across the Ford lineup – it should be set for use with the Bronco, as well.

It’s a process that could mostly eliminate the worst parts of dealing with the sales department at a new-car dealership.

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By on December 18, 2020

Mach-E. Image: Ford

I mentioned it before, when ripping that Ford ad that got me riled during an NFL Sunday, but I still strongly believe the Ford Mustang Mach-E shouldn’t have “Mustang” in its name.

(Yeah, it’s Mach-E week around these parts. If you couldn’t tell. More to come on the Mach-E later today or next week.)

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By on December 15, 2020

“Is the 2021 Ford Mustang Mach-E a proper Mustang?”

It’s a fair question, and one that I’m not sure I can answer. For many of you, a Mustang is a two-door, rear-drive car powered by a V8. If that’s the case, then this is NOT a Mustang. But if you are looking for a car that’s probably more fun than it needs to be, with decent storage and practicality, then the Mustang Mach-E might be something you want to look at. If you extend the Mustang definition to mean “a fun car,” then the Mach-E delivers.

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By on October 9, 2020

Last night I was watching my beloved Chicago Bears stumble and bumble their way to a win over the Tampa Bay Tom Bradys when I saw an ad for Ford in which the company claimed they “electrified the Mustang.” My inner fact-checker was not pleased.

Yes, of course, Ford does have an all-electric crossover-ish (more like raised five-door, but Ford insists on calling it an SUV or crossover) called the Mustang Mach-E. It’s part of the Mustang “family”. So, in the strictest sense, Ford does sell an all-electric Mustang.

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By on September 29, 2020

fordA dealer price sheet for the 2021 Mustang Mach-E has been unearthed on one of our parent company’s forums, and it shows that all Mach-Es excluding the GT will see a price drop effective today.

Not only that, but 2021 model-year units invoiced prior to today will be re-invoiced to move to the new pricing.

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By on June 18, 2020

ford

Ford brought back the Mustang Mach 1 to offer buyers an involved, hands-on, track-worthy driving experience, but the Mustang Mach-E arriving next year will offer the ability to go hands-off. New hardware and software, combined with extensive mapping of certain divided highways, will see some Ford vehicles gain the ability to cruise without a driver’s hands on the wheel, starting in the 2021 model year.

The long-expected tech addition catapults Ford into the big leagues of Level 2 autonomy, rivaling General Motors (Super Cruise) and Tesla (Autopilot). Like the others, this feature still falls short of any “self-driving” or “fully autonomous” label. At least Ford’s system has something Tesla’s doesn’t. (Read More…)

By on May 12, 2020

Over-the-air (OTA) updates are opening new doors for manufacturers, providing a way to continuously update vehicles after they’ve been purchased. We’ve had mixed feelings on their implementation.

While Tesla has used OTA updates to enhance features on its products, it also sees the technology as a way to rationalize customers paying up front for systems that have failed to manifest. The company has showed a willingness to digitally remove content on vehicles entering the secondhand market — to the chagrin of sellers and those taking possession of a freshly neutered automobile. Meanwhile, Volkswagen has deemed adhering to the launch date of its ID.3 electric hatchback more important than having all the software bugs worked out — with the assumption being that they’ll just be fixed later.

Our cursory assessment on over-the-air updates has been that they seem to possess countless opportunities for the industry to innovate and/or take advantage of customers. And it’s the main reason we’re not celebrating Ford’s recent announcement that the Mach-E will be equipped to receive OTA updates quite as loudly as other outlets.  (Read More…)

By on March 30, 2020

With the United States on pause for the coronavirus outbreak, we’ve been left scratching our heads as to how it might impact the timetable of numerous vehicles slated to debut later this year. Apparently, working remotely isn’t as big a hassle for engineers as one might assume — provided the car is nearing completion. Ford is reportedly continuing development of the all-electric Mustang Mach-E by allowing staff to tweak and test prototypes from their homes.

Ideally, the crossover would be spending more time on factory proving grounds while being fussed over by a full complement of engineers. Yet Ford faces a situation where that’s not possible and doesn’t want it stalling the model’s launch. This is the automaker’s first real attempt at a purpose-built EV and the timing is important. A bad impression could send investors running for the hills; meanwhile, any delay would bring the Mach-E that much closer to obsolescence in the minds of customers.  (Read More…)

By on March 13, 2020

Eager to make a good impression with its first serious inductee in the wild world of electrification, Ford has released winter testing footage of the Mach-E crossover. While primarily an opportunity for the Blue Oval to show its pre-production prototypes drifting through a white background, Ford also wanted to take the opportunity to explain that the all-wheel drive variant has proven particularly popular among those placing preorders.

According to the manufacturer, reservations were strongest in California, Nevada, Colorado, Arizona and Washington. The Midwest also had elevated take rates, with snowier states opting for all-wheel drive three-quarters of the time. Ford said that ratio jumped to 9 in 10 pre-orders for areas like New England, proudly announced that reservations have finally been made in all 50 states. However, it stopped short of giving up the total number of orders placed, encouraging us to do some digging.  (Read More…)

By on February 12, 2020

ford

First, but not by far. In a Q&A with Jason Mase, Ford Electrification Marketing Strategy head, a Mach-E Club forum poster revealed that European reservation holders will be first to see the second member of the Mustang “family.”

The electric crossover with the pony badge is still on track to land in the U.S. before the end of the year, with Ford anticipating deliveries in all 50 states by the end of the fourth quarter of 2020. Of course, that doesn’t apply to all trims. (Read More…)

By on December 20, 2019

ford

In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.

At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings. (Read More…)

By on December 3, 2019

ford

Plenty of digital ink has been spilled on the new Mustang Mach-E, from Ford’s decision of saddling it with a pony car name to questions around who’s going to buy the thing. Just over two weeks since its introduction, we at least have an answer to the latter.

The gearheads at The Detroit News ran a story this morning about the Mach-E’s ability to pull new customers into Ford showrooms, citing a conversation they had with suits at San Tan Ford outside of Phoenix. Your author decided to go one step further, calling up what’s touted as the #1 Ford dealer in the world to see if the findings were a one-off anomaly.

They aren’t.

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By on November 22, 2019

ford

Shelby has been synonymous with the Mustang since Ford started manufacturing the GT350 in 1965 — cementing the model’s role as a certified performance machine. While Shelby Mustangs haven’t been available every year, Ford has lately been careful to include them in the lineup (if you haven’t noticed, there’s a horsepower war raging between domestic manufacturers, and the 760-hp Shelby GT500 is one of the main combatants).

But what happens as automakers transition into electrification? With a greener mindset spurring the change, these companies don’t seriously intend on delivering unnecessary high-performance models — do they?

You bet your ass they are. We’re already seeing them entering production, and Ford is now tentatively planning a Shelby variant of its all-electric Mach-E. Given its transition from “Mustang inspired” to “part of the Mustang family,” it’s now fair game. (Read More…)

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