In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.

At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings. (Read More…)

Plenty of digital ink has been spilled on the new Mustang Mach-E, from Ford’s decision of saddling it with a pony car name to questions around who’s going to buy the thing. Just over two weeks since its introduction, we at least have an answer to the latter.

The gearheads at The Detroit News ran a story this morning about the Mach-E’s ability to pull new customers into Ford showrooms, citing a conversation they had with suits at San Tan Ford outside of Phoenix. Your author decided to go one step further, calling up what’s touted as the #1 Ford dealer in the world to see if the findings were a one-off anomaly.

They aren’t.

(Read More…)

Shelby has been synonymous with the Mustang since Ford started manufacturing the GT350 in 1965 — cementing the model’s role as a certified performance machine. While Shelby Mustangs haven’t been available every year, Ford has lately been careful to include them in the lineup (if you haven’t noticed, there’s a horsepower war raging between domestic manufacturers, and the 760-hp Shelby GT500 is one of the main combatants).

But what happens as automakers transition into electrification? With a greener mindset spurring the change, these companies don’t seriously intend on delivering unnecessary high-performance models — do they?

You bet your ass they are. We’re already seeing them entering production, and Ford is now tentatively planning a Shelby variant of its all-electric Mach-E. Given its transition from “Mustang inspired” to “part of the Mustang family,” it’s now fair game. (Read More…)

How much content can we milk out of the new Mustang Mach-E? Plenty, as it turns out.

When this EV hits the streets next year, it’ll be offered in several different trims. By definition, there must be a base model, right? Absolutely. And, in this case, it is called the Select (cue raging Lincoln loyalists). This post isn’t to acquit the Mach-E or Ford’s decision to call the thing a Mustang. Rather, it’s to see if the cheapest version has enough equipment to warrant a look when it shows up in a few months.

(Read More…)

Ford CEO Jim Hackett reportedly confirmed that the new Mustang Mach-E we’ve been talking about all day may need to be manufactured in China. Since this is our third article on the vehicle, we’re immensely sorry and promise to keep this relatively short.

On Monday, Bloomberg quoted Hackett as saying the Mach-E will have to figure out a way around the trade war between the United States and China. “We need to determine whether the tariffs are settled. And it would be great [if they were],” Hackett said following the EV’s launch in Los Angeles. “We have a plan to build there if we have to.”

(Read More…)

Ford dropped the Mustang Mach-E (don’t forget the hyphen or you’ll get a personal visit from Jim Hackett himself) in L.A. last night, marking another chapter in what can only be called Adventures in Branding.

It isn’t the first time a company has tried to mine the credibility of an established name when introducing a new car. This new EV from the Blue Oval certainly ranks in the top 10 examples of this practice. There are plenty more, of course. What one sticks out in your mind?

(Read More…)

The newest Mustang is here, like it or not.

Whether the idea of a Mustang that’s both an EV and a crossover – Ford calls it an SUV – gives you hives or excites you, the four-door battery-electric Mustang Mach-E has officially been revealed to the world, following some leaks. (Read More…)

Your humble editor made a beeline for In N’ Out Burger upon landing at LAX, as Midwesterners are wont to do, and while I munched on my meal, I discovered via the Twitterverse that the details of the Ford Mustang Mach E, which I am about to see up close tomorrow, were leaked. Spoiled, like a Hollywood movie on Reddit.

Ford flew media out to the Los Angeles Auto Show early so that we could spend time with the Mach E, all for some enterprising forum user to leak the info before showtime.

To be fair, the specs could be inaccurate, or could change. But here’s what hit the Web earlier tonight, thanks to the Mach E Forum.

(Read More…)

Maybe Corey was right. Despite sharing no architectural or mechanical DNA with the world’s first pony car, it seems Ford’s upcoming electric crossover — a vehicle Ford delights in calling “Mustang-inspired” — will actually bear the Mustang name.

This isn’t some wild rumor, either. It comes straight from the Glass House. A four-door electric crossover will soon be the “newest member of the Mustang family.” (Read More…)

We’re a pretty non-judgemental bunch here at TTAC, and that goes double for our readers. And yet it’s sometimes hard to keep those opinions bottled up deep inside, where unexpressed feelings can wreak havoc on health and marriages.

This is why the most talked-out vehicle vehicle in autodom right now, one that sees its public debut on Nov. 17, is worthy of your scrutiny. It’s the Mach E, or something like that — Ford’s upcoming electric crossover.

How much Mustang do you see? (Read More…)

Two weeks from its global debut, there’s still no confirmation of the name adorning Ford’s upcoming “Mustang-inspired” EV, though we’ve been calling it Mach E for some time. Prove us wrong. What is known at this time is what actor will be alongside it for part of its journey: Idris Elba, former star of The Wire, though perhaps even more famous for a character he hasn’t played (James Bond).

Ford’s no stranger to tapping Hollywood to hawk its products, with the automaker recently choosing Breaking Bad‘s Bryan Cranston after spending years using a comic/actor whose early-90s stand-up routines taught everyone the dangers of wearing a leather jacket in a warm indoor space. Elba seems to be on the hook for more than just promotion, however. The fashionable actor/singer/etc once worked in a Ford plant, so you know there’s going to be an autobiographical angle. (Read More…)

A video sourced from an internal communications platform shows the soon-to-be-revealed Ford electric crossover, presumably named the Mach E.

Well, it actually shows small snippets of a clay model in the process of being sculpted, along with other aspects of the design process, but we do end up with a clear side sketch of the upcoming EV. We also know that the big reveal comes on the eve of the L.A. Auto Show. (Read More…)

You read yesterday that the so-called “Mustang-inspired” electric utility vehicle Ford has planned for the coming year will be able to juice up all over the nation. What you didn’t read was that the model, presumably named the Mach E, might be capable of doing a nice brakestand.

That’s because you weren’t supposed to read a detail Ford’s charging partner, Electrify America, placed in its press release, then quickly erased. (Read More…)

There’s rumblings that Ford’s upcoming electric crossover — you know, the “Mustang-inspired” hot rod EV for the whole family ⁠— may make an appearance very soon. Due to go on sale in 2020, the vehicle is Ford’s first serious attempt to enter the electric vehicle field (apologies to the defunct Focus Electric, which found itself outclassed almost as soon as it appeared).

Getting Americans out of their brodozers will not be an easy feat, however, and the folks at the Blue Oval know it. With this in mind, Ford is offering future…Mach E?…buyers as many places to juice up as possible. (Read More…)

While much of the hype surrounding Ford’s electrified future involves the brand’s upcoming “Mustang inspired” crossover EV, due in 2020, there are other models that stand to gain an (albeit milder) electric boost. The F-150 and Mustang, to name a couple.

Ford’s long-running pony car is expected to gain a hybrid variant sometime in 2020, and a new trademark filing sheds light on what name we might expect to see adorning the Stang’s flanks.  (Read More…)