By on July 21, 2020

Ford appears to have spent a fortune in order to convince the world that electric vehicles have nearly limitless potential.

Its latest spot promoting the Mach-E (and its current efforts to embrace battery power) include a high-powered prototype boating 1,400 horsepower and some of the most recognizable faces in motorsport attempting to challenge it — or at least help make for some quality entertainment while parodying the scientific method. The marketing campaign is so bonkers, it’s hard to be cross with the company even if Ford had taken the testing more seriously.

While physics-defying electrics aren’t new, they’ve only recently begun making appearances at Ford Motor Company. The Mach-E 1400 — developed in collaboration with RTR Vehicles — is here to drive home the message that the automaker isn’t taking electrification lightly.  (Read More…)

Recent Comments

  • jmo: Are you saying they had two shelves of alternators and when a Corolla came down the line they used one and when...
  • wjtinfwb: The crazy thing is, at least in the case of VW, the performance and economy of the TDI 4 cylinder did not...
  • golden2husky: Sometimes though, it was not just perception. An example with this car: Toyota originally used Delco...
  • EBFlex: So even less worth it. Got it. They lowered the price because it was not competitive with the Tesla Mach Es....
  • dal20402: I continue to believe that the vast majority of diesels sold in light vehicles since Euro V came into...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber