2021 BMW M4 Competition Review - Heart Trumps Looks

Almost every automotive journalist and enthusiast I know hates the new BMW grille – the one that took the twin-kidney look and made it as bucktooth as a beaver.

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BMW Revives Historic Logo for M Division Vehicles

BMW is dusting off one of its older logos for select vehicles and a bevy of vintage colors to celebrate the M Division’s 50th anniversary. Those with a functional memory will recall that the brand streamlined its corporate iconography in 2020, making its already basic logo flatter and less colorful than ever before. It was a monumental achievement focused on helping the image come across better electronic screens that have been in existence since 1927, began supplanting printed office memos in the 1980s, and have evolved to support the kind of graphical clarity that now rivals your own eyes. The automaker also claimed the bare-bones logo stood for “openness and clarity” and would be used primarily for marketing and official communications — rather than occupying valuable hood real estate.

The new celebratory emblem — used during the 1970s and 80s on the occasional BMW Motorsport product — will be permitted to adorn the sheet metal, however. You simply have to purchase an M vehicle, ask for it to be adorned with the retro iconography, and then pay some extra money.

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2020 BMW M340i Review: All The M You Need

Do you consider yourself a responsible, wholesome driver? Are you a driver who maintains control in all driving situations? Or are you tempted to leave each stoplight in a snarl of revs and a haze of vaporized Michelin?

At the moment, BMW does not offer its flagship sports sedan, the M3. We are left with this, the 2020 BMW M340i. While the M3 – when it comes – will likely offer a batshit crazy amount of horsepower, I’m reminded when I drive this sensibly-powered M340i of Lord Acton’s chestnut: “Power tends to corrupt, and absolute power corrupts absolutely.”

I’d like to think that I’m a decent, incorruptible fellow, thus 382 horsepower is enough for me. It’s probably enough for you, too.

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2015 BMW M235i Review (With Video)

We’ve talked about BMW’s portfolio expanding faster than an American on a midwest diet before, but I’m going to do it again because it’s the key to understanding the 2-series in general and the M235i in particular.

The M235i is not an M2, it is not a 235i M Sport, and it is more than the former 135is. Are you confused yet? The M235i is the first of BMW’s “M Performance” vehicles which are not to be confused with “M Sport.”

Here’s how BMW’s new four-tier system works:

Things start with M Sport which is a “looks fast/handles well” package, then we get “is” which adds a dollop of performance, followed by the new M Performance where we put M in front of a three digit model number (M235i) denoting increased power, improved handling, improved braking and suspension tweaks, before going full-on-M.

In theory, the full treatment includes body modifications like wheel well enlargements, carbon fiber bits and a dual-clutch transmission. If you’re not totally confused yet, continue reading.

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Trend Setters and Trackday Drivers, How Cadillac Tries to Appeal to Diverse Customers, An Interview With Cadillac's Marketing Chief

2016 Cadillac CTS-V. Full gallery here

I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.

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BMW: No M Badge For 4 Series Gran Coupe

Those who were looking forward to a smaller version of BMW’s M6 Gran Coupe can stop holding their breath: the automaker is declining to produce the M4 Gran Coupe.

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Review: 2012 BMW M6 Convertible

When the “F01” 7-Series arrived in 2008 followed by the “F10” 5-Series in 2009, I saw the writing on the wall; BMW is the new Mercedes. My theory was “proved” after a week with the 2011 335is and 2012 X5M. BMW fans decried my prophesy as blasphemy. I repeated my statement with the 2012 328i and caught the eye of egmCarTech. A Mercedes fan tried to run me over in a parking lot. My colleagues in the press thought I lost my mind. BMW’s media watchers were eerily silent. A month later I was told that BMW would allow me a week in the all-new 2012 M6 Convertible. Would the most expensive M car change my mind or prove the point once and for all?

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Review: 2012 BMW X5M

If you ask a certain segment of the automotive press, it seems that BMW is rapidly losing the plot. While I agree that BMW’s latest wares are bigger, heavier and more leather-clad than ever before, I can’t say thing is a bad thing in my mind. I upset a few people when I reviewed the then-new 335is by saying “BMW is the new Mercedes”. I’m not sure why noses were “rankled”, but there seems to be a large segment of TTAC’s readership that believe BMW has abandoned “sport” for “luxury”. Maybe they are right; the M3 and M5 have been gaining weight an alarming pace and now we have the X5M and X6M, a pair of 5,400lb SUVs wearing full-on M badges. The burning question at TTAC is: should the guy responsible for designing it be committed? Or should the vehicle be put in a straight-jacket for being a totally insane machine?

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Geneva Gallery: 2011 Infiniti M
Some cars just have to be seen in person to be properly fathomed. I think that’s what’s going on with the new Infiniti M. In any case, it’s…
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Wild Ass Rumor Of The Day: Meet the 1 Series-based Roadster
Think the new Z4 is a bloated boulevard cruiser unworthy of the roadster-implying Z badge? We’d tend to agree. Which is why we were chuffed to see rend…
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