Tag: M Division

By on November 30, 2021

It’s been decades since BMW introduced a dedicated M car, so imagine our surprise when we learned the next one would be a boxy SUV. Considering the last standalone M was the ground-hugging wedge that was the M1 coupe, we have to assume M Division engineers were either trying to challenge themselves or someone higher up figured they could make more money selling a utility vehicle.

While just a concept at present, the BMW XM boasts a fairly radical design. But the manufacturer has claimed it will retain over 90 percent of the prototype’s good (?) looks when it enters into production. There’s a lot of interesting stuff here that might make it into the finished product, including the extra-thin daytime running lights that sit atop the real headlamps that have been snuck behind tinted glass. It’s a strange beast that doesn’t seem like it’s targeting the traditional M shopper and, according to BMW, that’s because it isn’t.  (Read More…)

By on November 29, 2021

BMW is dusting off one of its older logos for select vehicles and a bevy of vintage colors to celebrate the M Division’s 50th anniversary. Those with a functional memory will recall that the brand streamlined its corporate iconography in 2020, making its already basic logo flatter and less colorful than ever before. It was a monumental achievement focused on helping the image come across better electronic screens that have been in existence since 1927, began supplanting printed office memos in the 1980s, and have evolved to support the kind of graphical clarity that now rivals your own eyes. The automaker also claimed the bare-bones logo stood for “openness and clarity” and would be used primarily for marketing and official communications — rather than occupying valuable hood real estate.

The new celebratory emblem — used during the 1970s and 80s on the occasional BMW Motorsport product — will be permitted to adorn the sheet metal, however. You simply have to purchase an M vehicle, ask for it to be adorned with the retro iconography, and then pay some extra money.  (Read More…)

By on May 4, 2020

A lot of people gripe about BMW losing its edge. Formerly reserved for the greatest performance vehicles in its lineup, the M designation has migrated to encompass a rather large subset of the BMW fleet. While this has undoubtedly helped the brand boost its sales for years, it also muddied the waters of what constitutes an M.

In the past, BMW’s M vehicles denoted a marked increase in horsepower and real-world performance. Now they’re intermixed with M Sport trims that split the difference between standard fare and bonkers M in terms of output. And they haven’t been turning up the dial lately. In fact, the performance division of all German automakers seem to have slowed down on maximizing performance while the core business prioritizes fuel efficiency and electrification — largely because it’s expected of them by regulators.

It may not be so cut and dried. BMW CEO Markus Flasch has taken a keen interest in the M division, saying “we have to be very careful to preserve what M stands for” while evolving the brand. More recently, he said the automaker had no intent to cap output to appease anyone, claiming that the company’s performance arm has to think carefully about the future.  (Read More…)

By on September 3, 2019

Superfans of BMW’s M subsidiary — or, more accurately, its cars — are in for some good news. The German automaker announced an extra special heritage edition of the M4 on Tuesday. Called the BMW M4 Edition ///M Heritage, and limited exclusively to the F82 coupe, the model is supposed to commemorate everything the M Division stands for.

While that absolutely includes making BMW money, the automaker has yet to provide the model with an MSRP. That said, its special nature will undoubtedly push it beyond the model’s $70,000 base price. It’s also limited to just 750 examples worldwide, which ought to tack on a premium of its own.  (Read More…)

By on August 14, 2015

BMW M3

TheDetroitBureau’s Paul Eisenstein has a fine piece of reporting that the next-generation of BMW’s iconic M3 will have a hybrid, plug-in powertrain — a first for the performance sub-brand. Eisenstein says internal sources provided the information.

According to the report, the rear wheels would be driven by the gasoline engine, which could be the M3’s current boosted six — or even perhaps an ultra-potent four. Up front, one or two electric motors could power the forward wheels. Eisenstein’s story points out that by using tandem electric motors, the M3 would have baked-in torque vectoring that engineers could exploit for handling performance.

If the report is true, that E36 M3 you passed up on Craigslist eight years ago will soon be worth eleventy billion dollars. (Read More…)

By on July 29, 2015

 

BMW may be coy about it, but there’s no denying that manual transmissions are dying a fairly ignominious death in most cars. It’s a shame. Manuals are more often found as slushboxes in econo-drones with cloth everything paired to a remedial engine.

Cheap manual transmissions aren’t worth saving. In 20 years, when everything except your mountain bike comes with an automatic transmission, will you look fondly on the Chevy Cobalt’s 5-speed guessing game? Probably not.

(Read More…)

By on July 24, 2015

The new BMW M5. (09/2011)

If the fight to save manuals is going to continue for much longer, it had better make gains in one of its historically important battlegrounds.

Only around 1 in 4 new BMW M3 models have a manual transmission, according to the manufacturer. That’s a steep drop from the reported 53 percent of buyers who opted to row their own in the last-generation M3 sedan — and the news for the manual M4 doesn’t get much better.

(Read More…)

By on January 13, 2015

OLYMPUS DIGITAL CAMERA

With Mercedes-AMG models delivering their power to the road through all four wheels, BMW is considering doing the same for most of its M division. However, if anyone was hoping the Bavarians would also bring back the M1, you can breathe now.

(Read More…)

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