Tag: Lyriq

By on June 26, 2020

gm

“Lear-ick” or “lear-eek”? That’s the first question the Cadillac Lyriq brings to mind, the second being who, exactly, was behind the naming of this future electric crossover. Names matter, and if they don’t roll off the tongue easily, that’s a problem. At least for non-Italian brands…

But this writer digresses. On Thursday, which proved quite eventful in terms of product news, Cadillac decided to seek a little limelight of its own. (Read More…)

By on March 10, 2020

Image: GM

The public debut of Cadillac’s first all-electric model has hit a snag in the form of the fast-growing coronavirus epidemic. A splashy (aren’t all reveals splashy?) unveiling scheduled to take place April 2 is now scrapped, Bloomberg reports.

The article, which (strangely) positions the cancellation as a major blow for General Motors CEO Mary Barra, notes that the automaker has yet to come up with a fall-back plan for the model’s debut. (Read More…)

By on March 5, 2020

Yesterday was EV Day at General Motors, with the automaker revealing a $20 billion roadmap to electric vehicle dominance. By 2025, a slew of EVs riding atop a new modular platform (and powered by an innovative new battery) will find a home in every GM brand, segment, and price point, the automaker claims.

Some of those vehicles already have names. Perhaps we were too quick to call for the return of traditional naming conventions at Cadillac. (Read More…)

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