#luxury
2018 Genesis G90 AWD 3.3T Review - Serenity Now
Driving my family can be a harried experience. The pair of tween girls in my brood constantly chatter about whatever both to each other and to nobody in particular. Or they’ll be silent save the bleeps and boops of their cell phones or Nintendo 3DS, playing silly games and texting nobody in particular.
Thus, when the kids hopped in the back of this 2018 Genesis G90, I expected more of the same, turning up the stereo in reflexive compensation. But, to my astonishment, the girls became immediately calm — the youngest dozed off quickly en route to Grandma’s house, located just across town. Quieting a hyper 10-year-old — that alone can sell a car to moms and dads everywhere.

Maserati's North American Dealer Boss Handed the Reins
Maserati, a fairly opaque, Fiat Chrysler-owned brand that exists in the periphery of the mainstream luxury scene, has a new leader in North America.
Announced Monday, Al Gardner, head of dealer operations in the region, will take control of the marque from current Jeep boss Tim Kuniskis, who jettisoned his control of the Italian brand in an executive shuffling last month.

Gimmicky but Grand: Lincoln's Attempt to Class Things Up Starts With Your Ears
Great things can happen when you combine something that’s already good with a symphony orchestra. Procol Harum’s 1971 live recording of Conquistador is proof of that. For Lincoln Motor Company, a marque which just suffered another disappointing sales month, the vehicle on which it has placed so much hope isn’t leaving any luxury stone unturned.
Next year’s Aviator, a rear-biased midsize SUV that makes the MKX look like a minivan, plans to woo buyers by taking them out on the town. You won’t be able to avoid a night at the symphony in this vehicle.

Gas-guzzling Former Roommates Poised to Become Eco Rivals
For nearly five decades, Rolls-Royce and Bentley shared the same bed, then lived amicably under the same roof for another 18 years, becoming ever closer to each other due to dwindling shared finances. Then two Germans showed up and they parted ways, forever.
While still representing the richly browned upper crust of British motoring, the two brands have maintained fairly similar development paths, launching sedans, coupes, and now SUVs in quick succession of each other. Now, because green types look down on ornate, porky, roadgoing behemoths powered by gas-swilling eight- and twelve-cylinder engines, both brands have decided to embrace the environmental movement.
Naturally, news of these tentative electric product plans hit the presses almost simultaneously.

Buy/Drive/Burn: The $40,000 Luxury Sedan Answer for 2018
Perusing the responses to Matthew Guy’s QOTD post about the ideal $40,000 vehicle, three sedans kept surfacing in the comments. All three were compact, all of them had engines of identical displacement, and all of them were restrained by a price ceiling — meaning no optional extras.
Today we’ll narrow the $40,000 field to these three, and see which one you’d buy with your own bank’s money.

Buy/Drive/Burn: V12 Luxury Coupes to Drain Your Wallet in 1993
They’re big, expensive, luxurious, and have 12 cylinders sitting under their long hoods. All of them will deplete your checkbook in multiple ways, but you can only take one home with you.
What’s it gonna be?

Die Rivalitt: BMW Ekes Out Another Sales Win Over Mercedes-Benz
Without rivalry, there wouldn’t be sports, and the Atlantic Ocean probably would have been crossed for the first time by a multinational team assembled sometime in the late 1930s, backed by a top-heavy bureaucracy.
Rivalry, at least outside the workplace, is usually fun, and the fierce competition among Germany’s luxury marques remains an interesting one, simply due to the length of time this has been going on. U.S. sales figures from August show that Mercedes-Benz, which muscled out long-running best-seller BMW from its lofty perch in 2016, has at least some reason to be worried about its rival reclaiming lost ground.

QOTD: Luxury Car or Loaded Truck?
Yesterday’s first-drive review of the 2019 GMC Sierra Denali and its macho sibling, the AT4, sparked some debate in the comment section. Yes, it’s true that the Denali-trimmed version sports a grille capable of blinding airline pilots if the sun hits it just right. One of you even said the mass of gleaming chrome was ostentatious enough to make Liberace blush.
And yet automakers build these high-end trucks because customers can’t seem to get enough of them. After all, who’s foolish enough to turn down an opportunity to grow margins by plumbing the depths of this high-profit market? From these comments, a question materialized: If handed a stack of cash totalling $60k to $70k, what would you buy — a nice, respectable, and perhaps even sporty luxury sedan, or one of the gilded luxo-dozers offered by Ford, Ram, or GMC? And why?

All Things Being Equal: The Changing Face of Luxury
There’s a growing assumption that automobiles have become so universally satisfactory, there’s nothing to gripe about anymore. We’re inclined to disagree. There will always be models that fail to meet our expectations and industry trends we’re not particularly fond of. However, we will happily acknowledge that low-tier automobiles have become decidedly less terrible when thrown together into a pool.
A weird side effect of this has been mainstream brands moving upmarket and offering a bevy of luxury options while extravagant nameplates do the inverse. For example, the Kia Cadenza can easily be outfitted to surpass the base Cadillac ATS in terms of luxury features and overall price. It doesn’t have the prestige, but you’re still buying a larger automobile with a focus on lavishness that can deliver on an exceptionally quiet and comfortable ride.
On the flip side of things, Cadillac is busy prepping its new small crossover for the general market. Priced for a mainstream budget, the XT4 should be a win for General Motors. But it further showcases the amount of overlap happening within the industry right now. Value manufacturers are becoming increasingly willing to move upmarket while luxury brands are trying to burn the money candle at both ends.

Someone'll Pay: BMW Probably Won't Stop at the 8 Series
Like a grinning child whose dad is pushing them on the swings, BMW wants to go higher. Higher!
In both price and model designation, BMW knows there’s loftier ground to claim — and buyers willing to fork over the contents of their bulging bank accounts to make it profitable. That’s why the looming 8 Series, a luxurious coupe bearing a resurrected name, likely won’t be the pinnacle of Bimmer’s range for long.

The Perils of Second Place: Denali Is GMC's Biggest Worry, Greatest Asset
Travel back in time and tell someone that luxury pickup trucks will one day become the auto industry’s biggest money makers. They’ll laugh, but you’ll have the last one.
As the Denali sub-brand grows in importance for parent General Motors, the luxo treatment applied to GMC trucks and SUVs has never been in more danger from rival automakers in Dearborn and Auburn Hills. Keeping Denali healthy and growing means walking a thin line. Still, there’s those who fear the sub-brand isn’t realizing its true potential.

Welcome to the Six-figure Club, Lincoln!
Traditionally, Lincolns served as the poster car for traditional, well-to-do Americans, just not ridiculously wealthy ones. Think successful club owner, business executive, law office partner, Vegas hashish importer, or rare antiques dealer. Regardless of model, the brand’s vehicles never ventured into the rarified pricing air occupied by European exotics — not even the Continental Mk. II, which stickered for the equivalent of $90k back in 1956.
That changes for 2019, as the Lincoln with the biggest margins — the full-size Navigator — joins its Cadillac rival in topping the six-figure mark.

Cleverest Girl? F-150 Limited Gets Raptor Power
The F-150 Limited – which is, naturally, limited only to the number they can sell – currently sits atop the truck’s totem pole, usurping the King Ranch and Platinum as the most expensive half-ton F-Series pickup. This will last until the boffins at Ford dream up a new super-lux trim called the Rhodium Precious Bullion Edition.
Recognizing that folks who have the means to lay out nearly a hundred grand on a pickup want the most powerful engine available, the Blue Oval has decided to plug the Raptor’s powertrain between the Limited’s fenders. This means that 450 horsepower and 510 lb-ft of torque are now at the disposal of drivers who prefer sumptuous leather seats instead of desert-busting suspensions.

Midsize Luxury: Buick Ready to Launch Regal Avenir
As you might have heard, Buick’s Avenir luxury sub-brand is off to a good start. Playing the same tune written by GMC’s Denali line, “Avenir” debuted on the second-generation Enclave crossover for 2018, then bestowed its luxurious trappings on the LaCrosse sedan.
According to Automotive News, Enclave sales are up 15 percent over the first half of 2018, with the Avenir trim counting for 25 percent of all units sold. That’s money in Buick’s pocket, as the Avenir badge adds roughly $14k to the model’s base MSRP. Average Enclave transaction prices are up $5,000 from a year prior.
Buick boss Duncan Aldred said last winter that the case for Avenir would be made on a vehicle-by-vehicle basis, adding that we should expect to see more models add the new trim (and price point) in the future. It now looks like the redesigned Regal will be the third Avenir model.

Cullinan II? Absolutely Not, Says Rolls-Royce Boss (With a Big Asterisk)
As connoisseurs of fine gemstones all know, the world’s largest fine-cut colorless diamond is the Cullinan, otherwise known as the Star of Africa. It was only natural that Rolls-Royce chose the name of the largest of the Crown Jewels for its high-sided car (or whatever term it uses for its new SUV).
Also contained in that vast London collection is a lesser stone, the Cullinan II, but don’t expect Rolls-Royce to bend to industry norms and craft a second, smaller SUV for lesser-monied buyers. That’s just not in the cards, the automaker’s boss claims. Unless, of course, it is.
Gotta go with the flow, you know.

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