By on April 9, 2018

2018 Lincoln Navigator

Lincoln is a brand that never fully recovered from the post-recession sales slump. While volume has improved over the last several years, 2017 actually saw a very slight decrease in overall deliveries. That’s a shame, as we’ve seen Lincoln making efforts to turn things around.

Sure, the domestic luxury brand could still stand to distance itself from mainstream Fords a bit more. But Lincoln has stopped attempting to sell Buick-grade luxury at Cadillac prices and seems intent on pursuing more elegant designs. Still, Ford Motor Co. CEO Jim Hackett wants the company’s operational fitness in top form as soon as possible, and getting Lincoln’s overall value up is an important part of that goal.

One way of doing this is by leaning on utility vehicles. Navigator sales have improved dramatically since the fourth-generation model hit dealers and the Aviator seems to hold real promise. But it’s not scheduled for sale until the 2020 model year, which means Lincoln has to do more than just wait around until new and updated SUVs can right the ship. (Read More…)

Recent Comments

  • Jeff S: Nice looking car and glad to see Acura has lost the beak. I like others don’t like too many features...
  • redapple: @steverock – Audi. Problems. Shop visits? I love audis but the horror stories have me scared away.
  • mcs: “Serious question. If the politicians really wanted to encourage growth of BEV’s wouldn’t be a great idea...
  • mcs: “It would have been quite easy for all manufacturers to build a chargers and vehicles that are cross...
  • mcs: NuScale thinks they can ve economically viable too. In Idaho. https://www.nuscalepower.co...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber