By on May 16, 2019

Bentley’s celebrating its centenary this month, but rather than launch some dingus special edition, the automaker issued a promise that the all-new Flying Spur will redefine contemporary craftsmanship and luxury when it finally debuts. It’s also offering a limited run of extravagant books illustrating the brand’s history.

While the cheapest of these printed works will set you back £3,000 ($3,837), there will be a “100 Carat Edition” that costs £200,000 ($255,811) per copy. Weighing more than 66 pounds, the book comes laden with 100 carats of diamonds. At over 3 feet wide, and housing gatefolds that can double those dimensions, Bentley proudly proclaims the 800-page monstrosity as the “heaviest book ever produced” for an automotive brand.  (Read More…)

By on January 16, 2019

As bargain luxury brands go, Genesis Motors is aiming high — seemingly fixated on taking down its German competitors at a fraction of the price. However, while Genesis is capable of rumbling with its rivals’ base models with total confidence, it doesn’t have the hardware necessary to bash in the heads of most models wearing AMG or M badges.

That could soon change.  (Read More…)

By on October 18, 2017

2020 Polestar 1 profile - Image: PolestarBy nature, we’re skeptics. It’s in the job description.

Thus, while it’s hard not to fall in love with the idea of Volvo’s new 2020 Polestar 1 offspring — I mean, just look at it — we also know how hard it is to kickstart a new luxury brand, regardless of whether Polestar wants to sit far outside the luxury mainstream or right at the heart of the matter. We can’t help but wonder whether the Polestar 1 is not representative of the ideal luxury brand launch.

As doubters, as pessimists, as cynics, as preternatural killjoys, as wary realists, we have questions about this new upstart premium automotive entity. Many questions. (Read More…)

By on October 3, 2017

Genesis Boutique Downtown Toronto Canada - Image: Hyundai CanadaHyundai’s Genesis Motors offshoot intends to finalize its transition into an entirely separate U.S. dealer network within the next three years.

The process of building an undetermined number of distinct Genesis outlets has not yet begun, but it’s clear the brand is well aware of the limitations with which it’s currently operating.

“The reality is, many, many luxury customers tell us they love our products, they’re amazing, but I’m not going into a Hyundai store to buy it,” U.S. Genesis boss Erwin Raphael tells Automotive News.

No kidding. (Read More…)

By on September 27, 2017

Jaguar F-Pace 2.0TD - Image: JaguarJaguar’s U.S. outlets are benefiting not just from last year’s introduction of a new XE entry-level sedan and the brand’s top-selling F-Pace SUV but also the broad availability of diesel powerplants.

In the shadows of Volkswagen’s diesel emissions scandal that broke in late 2015, Jaguar began offering diesel engines in the United States for the first time in 2016. Through the first eight months of 2017, 13 percent of the vehicles sold by the Jaguar brand in America were powered by the company’s 2.0-liter turbodiesel.

It’s not surprising then that Jaguar told TTAC’s own Adam Tonge at the North American unveiling of the new E-Pace crossover that diesel will continue to be a focus for Jaguar Land Rover in the United States. The company sees a niche for diesel vehicles in the premium space, particularly now with the complete absence of Mercedes-Benz, Audi, and Porsche in the sphere.

And yet you won’t really be hearing about Jaguar’s diesel offerings. (Read More…)

By on September 26, 2017

Kia Stinger Genesis G70 - Images: Genesis, Kia“It’s all about how you bring across to the customer that they don’t feel they are driving or seeing the same car.” — Manfred Fitzgerald, Genesis Motors Senior Vice President

The 2018 Kia Stinger and 2018 Genesis G70 are platform partners, two new sporty and luxurious four-doors from the Hyundai Kia Automotive Group.

The timing of their release is synchronized. They utilize the same engine portfolio. They’ll compete in a similar price bracket. But there are differences. For starters, the styling is markedly different, the kind of difference one expects to find when one car, the Kia, is a hatchback and the other is a sedan. The Kia Stinger works harder to get noticed; the Genesis G70 is more subdued.

But while Hyundai’s Genesis spinoff will need to further differentiate the G70 from a marketing standpoint in order to provide a true luxury brand glow, it’s already been made clear by Albert Biermann, the former BMW chassis guru who’s now head of vehicle testing for Hyundai and Kia, that the cars are very similar. In terms of driving experience, “It’s not so easy maybe as with the styling, but I think we can find good tuning and calibration that set them a little bit apart,” Biermann said earlier this year.

A little bit.

Yet in a conversation with Manfred Fitzgerald, the senior vice president at the Genesis brand, Wards Auto received a strikingly different answer. Asked how the Genesis G70 differs from the Kia Stinger, Fitzgerald says, “You tell me. I don’t look at the Stinger. We’re focusing on something totally different.”

Your teenager calls this #shade. (Read More…)

By on August 18, 2017

Karen Radley Acura screenshot - Image: Karen Radley Acura websiteIt made perfect sense. In 2009, when Hyundai wanted customers to view its new Genesis luxury sedan as a premium bit of kit, Hyundai did not compare the Genesis to the Sonata. In an early marketing campaign, Hyundai’s voiceover said the Genesis is “as spacious as a Mercedes-Benz S-Class, yet priced like a C-Class.”

When the time came to market the Genesis R-Spec, Hyundai reached way upmarket to compare 0-60 mph times with the Porsche Panamera. Hyundai wasn’t under the mistaken impression that the Genesis would steal thousands of sales from $100,000 Benzes and Porsches. But Hyundai was crafting an image. Hyundai didn’t require you to believe that the Genesis was a viable S-Class alternative — the company just wanted you to understand that this is premium-oriented S-Class-sized sedan at a C-Class-like price.

Long before the Hyundai Genesis tried to cultivate a premium persona, Acura was failing to keep up with Lexus in the quest to be viewed as a true luxury rival for the German establishment. It’s still a problem. So Acura dealers are now just trying to make sure you understand that the Acura TLX is better than the Audi A4 Lexus ES Infiniti Q50 2018 Honda Accord. (Read More…)

By on July 17, 2017

2017 BMW X1 white off road - Image: BMWDepending where you live, it’s possible the shift away from luxury cars to luxury SUVs is dramatically more apparent than America’s nationwide figures suggest.

In 48 of 50 states, luxury utility vehicles outsell luxury cars. In seven states, premium brand utility vehicles form more than 65 percent of the premium market.

But according to Edmunds, the two states in which luxury cars still outperform luxury utility vehicles account for 31 percent of America’s luxury SUV market. (Read More…)

By on December 20, 2016

2016 BMW X1 and 340i - Image: BMW USA

BMW continues to spend industry-leading levels of money to lure luxury car buyers in the United States. Yet November was the twelfth consecutive month in which sales at the BMW Group declined, year-over-year, in the U.S..

Through the first 11 months of 2016, sales at BMW are down 10 percent compared with the same period in 2015; Mini volume is off 11 percent.

According to TrueCar, however, no automaker is spending more in incentives, on a per vehicle basis, than BMW of North America. November 2016 incentives at the BMW Group jumped 25 percent compared with November 2015 yet sales fell 16 percent.

How much cash on the hood do American luxury car buyers want? (Read More…)

By on June 9, 2016

2016 BMW 340i

Discouraging results at BMW USA persisted in May 2016 as the brand continues to suffer from the successful, and somewhat artificially successful, end to 2015. May sales at the BMW Group tumbled nine percent, with blame largely falling on the shoulders of BMW’s most popular cars and the Mini brand.

BMW’s urge to generate record U.S. sales in 2015 ended with a 2,935-unit margin of victory over Mercedes-Benz, BMW’s chief global rival, and a 1,422-unit margin over Toyota’s Lexus brand.

News of the alleged victory, however, was followed by controversy, as it became increasingly clear that a chunk of BMW’s sales at the end of the year were spurious. “BMW paid its dealers as much as $1,750 a vehicle in December to put new models in their service fleets,” Automotive News reported in February. And without those sales, BMW was not likely the top-selling premium brand in America in 2015 – Lexus was.  (Read More…)

By on May 4, 2015

2014-CLA-CLASS-COUPE-GALLERY-023-WR-D

Want to know why Mercedes, Audi, Lexus and all of the other luxury players are doing so well these days? Because of less-costly, lower-end luxury models.

(Read More…)

By on January 28, 2015

2012 BMW 3-Series sedanIn 2014, for the fifth consecutive year, the BMW 3-Series was America’s top-selling premium brand vehicle.

And now for the qualifying statements.

The “car” that topped the premium brand leaderboard in 2014 was the 3-Series and 4-Series. That’s the way BMW USA chose to release their sales figures when the 3-Series nameplate divested itself of key assets in the fall of 2013. In a sense then, this is the way it’s always been, since the 4-Series used to be part of the 3-Series family.


• 3-Series hasn’t been outsold in premium category since 2009

• 3-Series/4-Series generate four out of every ten U.S. BMW sales

• 3-Series/4-Series was America’s 16th-best-selling car in 2014


However, the 4-Series lineup has expanded to include very 3-Series-like cars like the 4-Series Gran Coupe even as the 3-Series lineup expanded to include not just a sedan and a wagon but also a hatchback, the 3-Series Gran Turismo.

(Read More…)

Recent Comments

  • anomaly149: A nonzero amount of Opel “losing money” (and Ford’s European division losing money) is...
  • namstrap: It was in the early eighties, but I got pulled over by a cop who wanted to talk to me about my Honda CBX....
  • Steve S.: Smarter than you, Adolf.
  • Steve S.: The overall shape was influenced by, or a direct ripoff of, the Alfa Romeo Junior Zagato....
  • thx_zetec: You are right about the first four, but not number 5. Starbucks =Luckin soon. China always supports the...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States