Lucid to Introduce Less Expensive Air Pure EV

It's possible to spend a quarter-million dollars on a new Lucid Air Sapphire Edition, and even the “normal” Grand Touring trim starts at $154,000. Since almost nobody can afford an EV that costs five times the median income in this country, Lucid decided to come up with an “affordable” version of the Air. Called the Pure, the new entry-level trim starts at a still-expensive $87,400 before options, taxes, and destination. Lucid will introduce the car at an online event on November 15, prior to the Los Angeles auto show.

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  • Slavuta Nissan + profitability = cheap crap
  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?
  • Kwik_Shift_Pro4X I will drive my Frontier into the ground, but for a daily, I'd go with a perfectly fine Versa SR or Mazda3.