Tag: Lucid

By on November 17, 2020

If you think the political class is interested in what kind of policies citizens would like to see implemented, you’ve clearly never heard of lobbying groups. While we’re stuck at home writing thoughtful letters to congressional interns in the faintest hope that they’ll be dictated to a senator, corporately supported lobbyists are taking legislators out to dinner so they can discuss how best to govern on a single issue. They’re important in determining the trajectory of the nation but many get criticized for placing the needs of the business over that of the individual voter.

Buckle up, because we’re getting another one. On Tuesday, the Zero Emission Transportation Association (ZETA) held its own coming-out party and announced its mission to advocate for “national policies that will enable 100 [percent] electric vehicle sales throughout the light-, medium-, and heavy-duty sectors by 2030.”

(Read More…)

By on September 22, 2020

The New York Times, or one writer paid by the New York Times (one journalist’s take or analysis or opinion doesn’t represent the entire paper, you know), had a piece out a couple days ago claiming the dawn of the EV age is now.

Somehow, I missed this article until now. But let’s a look at its assertions, shall we, and see what is and is not accurate?

(Read More…)

By on September 9, 2020

Minus an unpleasant amount of virtue signaling, the Lucid Air debut was pretty good. But this is technically a commercial so what else could we have possibly expected? Lucid is an electric vehicle brand so it’s required by law to succumb to the growing list of EV clichés. Building this car the way Lucid does won’t just be better for the environment, “it will be better for all mankind.” We need to rally together because the world is ending. This startup is changing by building an extravagant automobile  that was the gist of the presentation anyway.

“We’re a California company,” explained the car’s interior designer. The Golden State was apparently so important that the interior color palates are based entirely on the way the sun plays off California’s various regions at different times of the day. They even held the event on the state’s birthday and made sure to mention it.

You get the idea. It started out a complete drag. And yet the car itself was quite interesting and the technical portions of the presentation excelled at explaining why someone might actually want this car over literally everything else that’s on the market right now.  (Read More…)

By on September 2, 2020

There’s no shortage of fledgling electric automakers peddling their future wares, so how does an embryonic car company avoid becoming just a face in the crowd? If you’re Lucid Motors, you aim for big numbers. The kind that matter to motoring enthusiasts, not environmentalists.

With its first model, the Air, Lucid plans to wow would-be buyers not just with an impressive driving range, but also power and acceleration specs. Those early numbers arrived today, one week ahead of the production model’s public debut. (Read More…)

By on August 20, 2020

Getting something for nothing always feels good, like when the dealer serves up complimentary air freshener or a water bottle during your regularly scheduled servicing. Alright, so you’re paying for it in a roundabout way, but it’s still nice. Even the complimentary coffee in the waiting grotto counts as something.

For buyers of the Lucid Air, a very long-range electric sedan due to arrive in driveways early next year, a three-year perk awaits. This week, Lucid announced buyers will be table to tap into Electrify America’s charging network for free. (Read More…)

By on August 11, 2020

Image: Lucid Motors

The Lucid Air, an unabashed luxury electric expected to roll out of an Arizona factory early next year, just got the PR boost it needed.

Working with FEV North America at the firm’s Auburn Hills, Michigan test center, Lucid and its partner put the Air to the test, applying standard EPA testing procedures to wring out the vehicle’s maximum driving range. The resulting number was impressive, to say the least. (Read More…)

By on June 18, 2020

Are your ready for Air?

It’s been a long time coming, but funding and an actual assembly plant have a way of making things happen. And such is the case at Lucid Motors, which plans to reveal its production Air sedan on September 9th. (Read More…)

By on February 25, 2020

Image: Lucid Motors

First came the renderings, then the concept car, then the money, then the factory, then the braintrust. Now, Lucid Motors has a supplier to power it all.

On Monday the Silicon Valley electric vehicle startup, which hopes to shake up the premium EV market with its plush and powerful Air sedan, announced a partnership with a trustworthy battery maker. (Read More…)

By on November 8, 2019

A substantial car with a name that implies nothingness will soon have a home.

Lucid Motors, which positioned its vastly powerful Air sedan near the front doors of the 2017 New York International Auto Show, has broken ground on an assembly plant in Casa Grande, Arizona. With suppliers lined up and braintrust in place, all Lucid lacked was a plant — and, for a considerable time, the cash to pull it all off.

Thank the Saudis for riding to the rescue with a check. (Read More…)

By on September 17, 2018

Image: Lucid Motors

The Saudi Arabian investment fund Tesla CEO Elon Musk hoped to tap has instead showered all over Silicon Valley startup Lucid Motors. On Monday, the California automaker announced a $1 billion deal with Saudi Arabia, with the investment going towards the final stages of development, and production, of the Air — an upscale electric five-door expected to come to market in 2020.

The cash should cover the construction of an Arizona production facility the fledgling automaker couldn’t afford to build. Suffice it to say, the domestic, independent car scene just became a little more interesting. (Read More…)

By on August 20, 2018

It’s not a done deal just yet, but a high-tech Tesla rival, headquartered just a few miles away from Elon Musk’s Palo Alto, California base of operations, might receive the Saudi funding the Tesla CEO so desperately craves.

According to sources who spoke to Reuters, PIF, Saudi Arabia’s sovereign wealth fund, is ready to pour $1 billion into Newark, California-based Lucid Motors. The two entities have reportedly drawn up a term sheet for the deal, which would see the the Saudis become a majority owner of the private automaker.

What does Lucid have to offer the Saudis in return for the investment? A large, technologically advanced automobile. (Read More…)

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