By on September 9, 2020

Minus an unpleasant amount of virtue signaling, the Lucid Air debut was pretty good. But this is technically a commercial so what else could we have possibly expected? Lucid is an electric vehicle brand so it’s required by law to succumb to the growing list of EV clichés. Building this car the way Lucid does won’t just be better for the environment, “it will be better for all mankind.” We need to rally together because the world is ending. This startup is changing by building an extravagant automobile  that was the gist of the presentation anyway.

“We’re a California company,” explained the car’s interior designer. The Golden State was apparently so important that the interior color palates are based entirely on the way the sun plays off California’s various regions at different times of the day. They even held the event on the state’s birthday and made sure to mention it.

You get the idea. It started out a complete drag. And yet the car itself was quite interesting and the technical portions of the presentation excelled at explaining why someone might actually want this car over literally everything else that’s on the market right now.  (Read More…)

By on July 9, 2020

On Wednesday, Lucid Motors announced plans to open 20 retail locations and service centers across North America by the end of 2021. They’ll be called “Lucid Studios,” helping the company herald in what it considers “new standards for sustainable transportation” via the sale of luxury vehicles.

You know as well as we do that this type of language is customary among EV startups trying to sell you on the concept of shopping your way into a healthier environment. Yet the strategy appears to be working. Electric vehicle firms seem to enjoy nothing but victory on this continent right now — even if they seem to be dying off in places like China — and are poised to make big moves over the next few years.  (Read More…)

By on June 18, 2020

Are your ready for Air?

It’s been a long time coming, but funding and an actual assembly plant have a way of making things happen. And such is the case at Lucid Motors, which plans to reveal its production Air sedan on September 9th. (Read More…)

By on February 25, 2020

Image: Lucid Motors

First came the renderings, then the concept car, then the money, then the factory, then the braintrust. Now, Lucid Motors has a supplier to power it all.

On Monday the Silicon Valley electric vehicle startup, which hopes to shake up the premium EV market with its plush and powerful Air sedan, announced a partnership with a trustworthy battery maker. (Read More…)

By on November 8, 2019

A substantial car with a name that implies nothingness will soon have a home.

Lucid Motors, which positioned its vastly powerful Air sedan near the front doors of the 2017 New York International Auto Show, has broken ground on an assembly plant in Casa Grande, Arizona. With suppliers lined up and braintrust in place, all Lucid lacked was a plant — and, for a considerable time, the cash to pull it all off.

Thank the Saudis for riding to the rescue with a check. (Read More…)

By on September 17, 2018

Image: Lucid Motors

The Saudi Arabian investment fund Tesla CEO Elon Musk hoped to tap has instead showered all over Silicon Valley startup Lucid Motors. On Monday, the California automaker announced a $1 billion deal with Saudi Arabia, with the investment going towards the final stages of development, and production, of the Air — an upscale electric five-door expected to come to market in 2020.

The cash should cover the construction of an Arizona production facility the fledgling automaker couldn’t afford to build. Suffice it to say, the domestic, independent car scene just became a little more interesting. (Read More…)

By on August 20, 2018

It’s not a done deal just yet, but a high-tech Tesla rival, headquartered just a few miles away from Elon Musk’s Palo Alto, California base of operations, might receive the Saudi funding the Tesla CEO so desperately craves.

According to sources who spoke to Reuters, PIF, Saudi Arabia’s sovereign wealth fund, is ready to pour $1 billion into Newark, California-based Lucid Motors. The two entities have reportedly drawn up a term sheet for the deal, which would see the the Saudis become a majority owner of the private automaker.

What does Lucid have to offer the Saudis in return for the investment? A large, technologically advanced automobile. (Read More…)

By on July 18, 2017

Lucid Air

It’s the dream of every startup to bring forth an exciting idea and then allow itself to be purchased by a much larger and less imaginative company to ensure the concept never reaches fruition. Lucid Motors, one of the few automotive startups attempting to temper hype with reasonable expectations, is approaching that dream as rumors of its attempt to sell itself to a larger automaker begin to proliferate.

While most of the talk surrounding the potential sale of the company is just that, Lucid has been desperately seeking funding for the production of its electric car in Arizona. Unnamed inside sources claim the company reached out to Ford Motor Company and even held preliminary takeover talks.  (Read More…)

By on March 15, 2017

Lucid Air

Lucid Motors’ production EV turned out to be a much more reasonable entry than anyone expected. The media buzz was that LM’s Air would be a super-sedan offering up to 1,000 horsepower and a 400 mile range — a real Tesla killer. With a 1,000 horses and instantaneous torque, it would actually shame just about everything else on the road, regardless of how it was powered. However, as is so often the case with EV startups, the reality is significantly more nuanced than the hype.

That doesn’t mean Lucid can’t be a massive thorn in Tesla’s side, though. Looking over the freshly released details of the Air reveals a highly competitive base model (on paper) and, since this is the base model, there remains room for that ludicrously powerful and extravagantly priced car we were promised.

In the interim, consumers will just have to be satisfied with a much more affordable unit, but it still outdoes the base model Tesla in terms of power, range, and price.  (Read More…)

By on February 2, 2017

One of the first things you notice in the silence of an electric car is how prevalent wind and tire noise can be without an internal combustion engine to breakup the aural monotony. While no one has ever slipped into madness due to an overabundance of road noise, rubber grinding against concrete at seventy-five miles an hour isn’t the most pleasant sound in the world, either.

Lucid Motors promised that its upcoming Air EV would possess an audio system equipped with active noise cancellation to ensure that its interior remains a silent space. However, we are only just now discovering how seriously they took that promise. (Read More…)

By on December 15, 2016

Lucid Reveal

Wednesday night, in a nondescript warehouse southeast of San Francisco, Lucid Motors revealed its first car, and the almost-production ready Air has far more to offer than its name implies. This low slung sedan is a head turning, headline-grabbing car offering up to 1,000 horsepower and a 400 mile range.

(Read More…)

By on December 1, 2016

LUCID prototype

Lucid Motors, which hopes to someday be an EV manufacturing heavyweight rivaling Tesla, took an important step on Tuesday by announcing plans for an assembly plant in Casa Grande, Arizona. The automotive startup claims it could create up to 2,000 jobs over five years. Governor Doug Ducey seems particularly pleased to divulge Lucid’s commitment to training and hiring Arizona veterans.

For its part, Arizona will offer $46 million in subsidies dependent upon the company reaching milestones as it approaches vehicle production. (Read More…)

By on October 21, 2016

lucid interior glass

Atieva has a luminous new name for its company and a lightning-fast sedan without one.

That, the future of autonomous driving doesn’t need to include stopping for red lights, defective Takata airbags have claimed another life, and the E-Class is helping keep Daimler filthy stinking rich… after the break!

(Read More…)

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