No Fixed Abode: Singer Song of Sixpence

A few years ago, I wrote an opinion piece about Porsche vandal tuner RWB and the ethical aspects of damaging historically valuable air-cooled 911s. Some of you agreed, some of you disagreed, some of you took it very personally.

This past week the article gained some traction again via a wave of FB shares, which happens often enough that the RWB article is in the all-time top 25 most popular TTAC posts. This time, however, a few of the B&B had a new question to ask: What do you think about the “Porsche 911 Re-Imagined By Singer”?

Good question. As you’d suspect, I have an opinion on the subject. But the most fascinating thing about the Singer cars isn’t what they say about the company or its approach to rebuilding air-cooled Porsches; it’s what the Singer phenomenon says about Porsche itself.

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  • ToolGuy As of right now, Tesla is convinced that their old approach to FSD doesn't work, and that their new approach to FSD will work. I ain't saying I agree or disagree, just telling you where they are.
  • Jalop1991 Is this the beginning of the culmination of a very long game by Tesla?Build stuff, prove that it works. Sell the razors, sure, but pay close attention to the blades (charging network) that make the razors useful. Design features no one else is bothering with, and market the hell out of them.In other words, create demand for what you have.Then back out of manufacturing completely, because that's hard and expensive. License your stuff to legacy carmakers that (a) are able to build cars well, and (b) are too lazy to create the things and customer demand you did.Sit back and cash the checks.
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  • Buickman more likely Dunfast.