By on December 11, 2020

Materazzo to group VP marketing Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. According to Statista, in 2019 Toyota spent $1.51 billion on advertising alone, behind General Motors and Ford.

(Read More…)

Recent Comments

  • amca: I recall the first generation of Neons were built without Dodge and Plymouth brand badges and shipped to the...
  • Superdessucke: The Giulia is 500 lbs lighter with the same motor. And lower to the ground. I would go that route if I...
  • slavuta: el scotto, more news “BlackRock Inc., the world’s largest asset manager, plans to next year push...
  • bumpy ii: Well, the S20 is the expensive part (if you want a GT-R). Not sure if it’s practical to make a...
  • Old_WRX: golden2husky, Prepare to be even more shocked. I duckduckgo, too. Just say no to google.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber