#lincoln

The end of the Seventies was a time of quiet reflection. A time where Americans pondered things like fuel prices, polyester suits, and what a large sedan should be. As the reality of automotive downsizing moved ever closer to realization, one or two of the large sedan dinosaurs had a last hurrah. Today’s Rare Ride is one such example.

It’s a 1979 Lincoln Town car; more specifically the extra-luxurious Williamsburg Edition.

David Woodhouse, who took on the role of director of design at Lincoln Motor Company in 2013 before gaining expanded duties in 2017, has resigned his post. No reason was given for his abrupt departure.

Woodhouse’s exit comes after the designer and his team finished work on revamping the brand’s SUV-heavy lineup and crafting a new model to draw the sales Lincoln so desperately craves.

The past three Wednesday editions of our Question of the Day post centered around the most gracefully aged designs from everyone’s favorite decade: the Nineties. We discussed American vehicles, moved onto Euro rides, and most recently discussed Asia.

But what happens when we flip the question around, and think about designs that aged in the worst ways?

Lincoln Motor Company brass aren’t afraid to tout the brand’s concerted push to redefine the idea of what an upscale American vehicle should be — in the process, hopefully ridding itself of a longstanding stigma born of lackluster past offerings. The latest entry in Lincoln’s renewed lineup is the 2020 Corsair, bound for dealers late this year.

A replacement for the compact MKC, the Corsair lists the Mercedes-Benz GLC, BMW X3, Audi Q3, and especially the new Cadillac XT4 as its main rivals. As Lincoln has now bestowed pricing upon the Corsair, we’re able to contrast those two domestic challengers.

A short while ago, we ran a QOTD post about special branded editions, gauging our readers’ desire to see them return in 2019. Today’s Rare Ride is one of the special designer brand editions of yesteryear (the Eighties), which represented luxury, taste, and wealth.

Grab your wide-lapel blazer. It’s time for Bill Blass and the Lincoln Mark VI.

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

Lincoln, eager to avoid the fate of Mercury, has spent years attempting to turn itself around. It’s a slow-and-steady kind of race. Rather than try to dazzle the public with a slick marketing campaign (confusing, perhaps – Ed.), Lincoln’s sticking to the fundamentals. Bludgeoned by the Great Recession, Lincoln’s sales actually began their steady decline in 2004, though by that time it had been losing market share for almost a decade.

Fortunately, things improved. While still far removed from its former strength, Lincoln’s annual domestic volume has stabilized at just above 100,000 units. Chasing sales will always be important for an automaker, but it’s not the main focus for Ford’s luxury nameplate. The brand believes that, if it can improve as a premium marque, volume will follow.

By now, you’ve all had a chance to digest Lincoln’s new take on a compact CUV. Underpinned by a platform shared with the equally new 2020 Ford Escape and boasting a model-specific rear multi-link type setup (“integral bush suspension” in Lincoln parlance), the 2020 Corsair is the brand’s latest attempt to restore Lincoln’s faded lustre.

“We are American luxury,” said brand boss Joy Falotico during the model’s New York Auto Show debut. Surely, the Corsair embodies this mantra better than its MKC predecessor, with a stronger commitment to interior trappings and exterior style. But what of the plug-in variant that wasn’t a part of today’s debut?

While Lincoln’s compact MKC crossover sold reliably following its mid-2014 introduction, the still-vulnerable brand couldn’t let it grow stale in a hotly competitive segment. Thanks to shrinking sedan sales, Lincoln took a sales hit in 2018 as it awaited salvation in the form of the midsize, rear-drive Aviator — a vehicle designed to add heavily to the profits generated by the top-flight Navigator.

In a market like this, utility vehicles need to pull more than just their own weight. With that in mind, after making the decision to kill off the confusing MK(?) naming strategy, Lincoln set about turning the MKC into a stronger, more compelling entry in the compact premium class.

Enter the Corsair.

Eager to generate buzz ahead of the model’s New York Auto Show debut, Lincoln Motor Company has offered up the first official image of its upcoming Corsair — a compact crossover that kicks the brand’s former alphanumeric naming convention to the curb.

Compared to its MKC predecessor, the Corsair should attain higher levels of luxury (and margins), while throwing a new powertrain option into the mix.

A game of Monopoly — a family friendly game if there ever was one /sarcasm — over the weekend gives rise to today’s question. There’s one minor adjustment, however: just like a corrupt fat cat CEO, we’re adding a zero to our paycheck.

With an extra $2,000, let’s call it a bank error in your favor — earmarked for purchasing a project car, what would it be? It took all of 21 seconds to select mine from the Craigslist quagmire.

Just how much the polar vortex and a chillier than normal February weighed on U.S. vehicle sales is up for debate, but Ford Motor Company felt the buying public’s cold shoulder last month. Actually, make that just the Ford brand. The Blue Oval division saw a 5.1 percent drop in sales, year over year, last month, thought its luxury stablemate continued its strong early 2019 showing.

The good news for Lincoln comes before anyone has a chance to buy what’s widely seen as the brand’s savior: the Aviator midsize crossover.

It’s nice to write about a vehicle with an honest-to-goodness name, especially one that replaces a vehicle with an alphanumeric name. As it slowly relegates past three-letter combinations to the dustbin of history, Lincoln Motor Company is busy putting the finishing touches on the next product in its utility vehicle offensive: the Corsair, formerly the MKC.

The smallest vehicle in Lincoln’s renewed stable, the Corsair debuts for the 2020 model year. While the model’s new name is meant to conjure up images of a small sailing boat, most will associate it with a brawny WWII American warbird. This, if it needs to be said, is not a bad thing.

A 2020 model year VIN decoder document sent from Ford to the National Highway Traffic Safety Administration spells out your powertrain options. Interested in a plug-in hybrid?

All hands seemed to enjoy the voting-style poll of last Monday’s QOTD, so let’s try it again. And, yes, if you flake on your choice you can change your selection.

Trying to determine The Next Big Thing in the collector car world is akin to fortune-telling tomorrow’s lottery numbers. Still, it doesn’t stop gearheads from pontificating on which vehicle will be the next to skyrocket in value. We have four choices for you today.

Last year, Ford announced its intent to develop a rewards program aimed at keeping customers engaged — while also making it worth their while to stick with the brand for their next purchase. While customer rewards are old hat, regardless of industry, automakers are busy devising new ways of using the venerable marketing theory to improve customer retention. It’s an urgent gambit, given today’s cooling market.

General Motors launched its “My GM Rewards” loyalty program in 2018, using a points-based system to reward customers who use OnStar’s new services, purchase a new vehicle, or service an older one. Those points can then be redeemed, knocking some cash off a subsequent GM purchase. Meanwhile, Honda previewed “Dream Drive” at the recent Consumer Electronics Show — a concept with its own redeemable points system (one that incorporates some potentially unsettling gamification within the app).

While Ford’s FordPass-based efforts appeared similar, it wasn’t until this month’s North American Dealers Association (NADA) meeting that the automaker was willing to flesh it out.