By on December 13, 2018

lincoln navigator grille badge lincoln logo

This time last year, Lincoln was busy promoting its Experience Centers — storefronts that promote the brand and its products, but don’t serve as active dealerships. Then, in August, it asked around 80 Ford/Lincoln dealerships to commit to building separate Lincoln-only facilities by July. It was an attempt to elevate the premium brand by making it appear more exclusive, akin to what Cadillac attempted with Project Pinnacle and what Hyundai Group wants to achieve with Genesis.

Unfortunately, all of these programs garnered a “mixed response” from dealers. Many complained that the cost of building a separate showroom for higher-end models is prohibitively expensive. That has also been the case with Lincoln. The California New Car Dealers Association even wrote Ford Motor Co. last month, asking it not to punish storefronts that fail to divide their facilities, and it looks as though the automaker has acquiesced.  (Read More…)

Recent Comments

  • Master Baiter: “Biden hasn’t done jack crap to influence the supply or demand for petroleum...
  • 05lgt: There aren’t nearly 81 million billionaires, you don’t follow the senate, can’t parse the...
  • dal20402: Texas’s system amounts to the upper middle class subsidizing both the poor and the rich....
  • 05lgt: If it doesn’t get way too many vents, flaps, diffusers and winglets it could be my next car.
  • eng_alvarado90: Agreed, they even sell a Ram 1000 in South America based on the Fiat Toro. It’s got some...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber