#limited

Today’s Rare Ride was a single-year offering at Buick; it came and went in 1958. As General Motors reworked its large car offerings that year in response to styling changes at one of its biggest competitors, it reintroduced a historical nameplate at Buick: Limited.

It will surprise exactly no one to learn that a diesel engine option needs some sort of killer app in order to command the cash. Whether it’s power, towing capacity, or fuel economy matters not so long as it has some sort of advantage over its gasoline-powered brethren. Unfortunately for Ram’s EcoDiesel, the old engines were scarce on all three.

Being first to market is sometimes fraught with peril, but also has its advantages. Ram learned this in a number of different ways with its first couple of forays into the half-ton diesel game. Now that Ford and GM also have compression-powered arrows in their quivers, Ram is back with a third kick at the EcoDiesel jerry can.

This time around, it’s more than just a curious sideshow. This time around, it’s the first Ram EcoDiesel with a pulse.

The F-150 Limited – which is, naturally, limited only to the number they can sell – currently sits atop the truck’s totem pole, usurping the King Ranch and Platinum as the most expensive half-ton F-Series pickup. This will last until the boffins at Ford dream up a new super-lux trim called the Rhodium Precious Bullion Edition.

Recognizing that folks who have the means to lay out nearly a hundred grand on a pickup want the most powerful engine available, the Blue Oval has decided to plug the Raptor’s powertrain between the Limited’s fenders. This means that 450 horsepower and 510 lb-ft of torque are now at the disposal of drivers who prefer sumptuous leather seats instead of desert-busting suspensions.

Jeep’s been on a tear lately, with the Wrangler and Grand Cherokee arguably the two models keeping all the lights on at FCA. Even the regular, not-so-grand Cherokee has been doing well in dealers. Now, the muddy brand that’s driving the company is turning its attention to its littlest machine – the Renegade.

In Europe at least, there will be a bevy of new engines, including a 1.0-liter turbocharged inline-three. Limited and Trailhawk trims promise to increase the trucklet’s average transaction price.

Truck buyers are a notably finicky lot, often demanding the ability to personally spec their vehicles down to the microscopic level. Pickups used as tools will be deployed in a myriad of different ways based on customer needs, so it makes sense for manufacturers to offer them in a dizzying array of trims. Styling tastes have a lot to do with it, too.

With the addition of a Canada-only Sport model to the 2019 Ram 1500 lineup, the breadth of trims available on FCA’s new pickup rivals only that found at a good buffet restaurant. Take some of this, take some of that, and make up a lunch to suit your specific tastes.

People have been predicting it for years, we foreshadowed it a few months ago, and on Thursday it finally happened: one can now waltz into a dealership and spoil the better part of a hundred grand on a pickup truck.

See that 2018 Silverado 3500 Crew Cab Dually up top, though? It doesn’t cost $100,000. It doesn’t even cost $50,000. It is, in fact, only $340 more expensive than a top-rung Honda Ridgeline.

Wait. What?

For years, Ford has wisely been pushing their trucks into the upper stratosphere of both price and luxurious content. Features once reserved for the finest Lincoln flagships now pop up in pickups with alarming regularity.

Hard working, heavy duty customers naturally want a piece of the action, too. That’s why Ford is applying the Limited trim to their Super Duty fleet for 2018.

Since the introduction of its fifth generation, the Toyota 4Runner has been sold in three flavors: the base SR5, the loaded Limited, and the off-road focused Trail. But Toyota has a history of making small batches of special edition models and, for 2015, the carmaker showed off the Trail-based TRD Pro.

The TRD Pro featured unique suspension with remote reservoir Bilstein shocks and taller springs, black TRD wheels wrapped in Nitto Terra Grappler A/T tires, unique skid-plates, grille, badges, interior trim, and one special red color.

For 2016, the TRD Pro is back, and this time it’s in everyone’s favorite color: Brown Quicksand!

For the first time in the nameplate’s history, Toyota will offer a Limited version of its mid-size Tacoma — which was the fifth-best selling truck of all trucks last month — and that’s probably a big deal.

The automaker outlined for us the lineup for the new Tacoma, which will hit dealers in September, and the walk up to the Limited trim — which is at the top trim, for now — sounded light at the bottom and heavy at the top. We’re not allowed to discuss pricing yet, so that’ll have to wait.

However, a top-end Limited trim means that Tacoma isn’t immune to the immutable First Law of Pickup Trucks: You can charge whatever you want for these things. And product planners probably have more in store for the Tacoma.

In my youth I was a vital, virile, male Manly Man. So manly that when I got a new ’86 GTI as my first “nice” car, I left off not only the automatic transmission but also the power steering. Mind you, it drove great — when it drove at all.

One night my parents tossed me the keys to drive them home from the restaurant. Mom’s whip was a mid-trim, 4-pot ’88 Camry. Yes, its limits were low, it was gutless, and it was tailored to bourgeois tastes with pastel upholstery here and fake stitching there. However, it was up front about its limitations, pridefully built, civilized in all its moves, and driving it was just so…easy. I one-fingered steered all the way home and made an earnest mental note.

Fifty VW defects later, I went Japanese and never looked back.

An unnamed product planner for an unnamed truck company candidly told me off the record once: “There is no ceiling for trucks right now. It’s incredible.”

He’s right. Ford’s announcement yesterday of a truck that’ll likely sniff $60,000 to start is a far cry from your grandfather’s Ram that he bought for three dairy cows and a handful of sawdust.

Ford announced Tuesday its new range-topping truck, the F-150 Limited, which will go on sale this winter. The Limited replaces the Platinum as the most you can pay for an F-150, and while the automaker didn’t specify how much the Limited may cost, it’s clear it will be knocking on the door of $60,000 — if not kicking it down.

Limited only in name, not in price, Ford’s newest F-150 is aiming to push average transaction prices higher and further than they’ve ever gone before. According to Reuters, the average price paid for a pickup was $42,429 so far this year.

The Limited model sports 22-inch wheels, a 3.5-liter EcoBoost turbocharged V6, 360-degree cameras and massaging seats.

I’ll put the pedal to the flo-ah/of my two-tone Ford Exploh-ah

You know how it’s done.

– Ice Cube, Down For Whatever

The great O’Shea Jackson penned that lyric in 1993, and I know exactly what Ford Explorer he meant. Back in the day, the Explorer Sport was a three-door SUV that could be bought as either RWD or 4WD. It was based on the Ranger, and it was available in a black-and-silver combo that would have undoubtedly pleased Cube, who was the world’s most famous Raiders fan (somewhat presciently, he also accented the word Fleeeeeeex in that song). Back then, the Explorer was being leased by everyone from wannabe rappers to bored Northern Virginia Housewives because Ford was guaranteeing residual values that were simply otherworldly. It was the first SUV that I can remember being that ubiquitous.

Then the whole Firestone thing happened.

The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt. The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.

The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro. At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.

Chrysler has been on a steady upswing since the dark days of bankruptcy. Throughout its merger with Fiat, each model has been updated or completely replaced. Jeep has been the shining star of the core brands, selling every Grand Cherokee and Wrangler they can make. Even the controversially styled Cherokee has been fairly well receieved. The next vehicle in the Jeep lineup will be the small Renegade, designed to attract “a new wave of youthful and adventurous customers around the world to the brand.” We concur.