By on March 6, 2017

1989 Dodge Shelby Dakota, Image: Chrysler

Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.

It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.

For enthusiasts, that has always been a good thing.

It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.

With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).

(Read More…)

Recent Comments

  • olddavid: I agree. I live where most electricity is generated by hydro and/or nuclear at Hanford. In my travels I see...
  • RHD: Yaffle, dear readers, means an armful, or a green woodpecker. Maybe what the author could have written was...
  • Inside Looking Out: If DeLorean had 14 billion $$ and if he did not betray original engineering team and did not twit...
  • Inside Looking Out: And Saturn.
  • 28-Cars-Later: Just an opinion for the editor, why do you maximize the size of the blue GM logo? I ask because it...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber