#lighting

Despite most automakers proudly proclaiming their intention to shift toward EV-dominant portfolios, customers haven’t been sharing their enthusiasm. While there’s a subset of loyal early adopters that are eager to see electrification become the norm, the relative infancy of the technology and prevalent gaps in the charging infrastructure has kept them from becoming a majority. But manufacturers seem to think it’s just a matter of time and that they’ll be able to make up the difference through fleet sales.

Advertised with lower than average operating costs and juicy subsidies being offered throughout the developed world, automakers have convinced themselves that EVs will soon become the de facto rides for various entities needing to round out their stables. Meanwhile, we’re hearing inklings that Ford is seeing pushback from fleet customers over its s new F-150 Lightning pickup and E-Transit van.

The same forum that told us to anticipate the order bank opening for the 2022 Ford Lightning next week is now saying “not so fast, my friend” (apologies to Lee Corso).

We came up with a little design element identification game today, involving the four near-identical taillamps you see above. This collage is compiled from four different vehicles. Can you tell which is which?

Get your image search fingers ready.

Future Fords may have decorative exterior molding or body panels with built-in lights, Carscoops.com (via FocusRSClub) has uncovered in patent filings.

The filings detail luminescent panels and moldings that would light up to accent portions of some of Ford’s vehicles.

Or you know, the stuff aftermarket shops have been offering for years now.

John writes:

Hi Sajeev!

I’m still only three years into the car business and I still haven’t wrapped my brain around one thing: xenon headlamps. As a used car manager I’ve replaced plenty of xenon bulbs (pricey) and even some ballasts (really pricey).

Are you sold on their usefulness? To me it seems like a giant waste of money.