Last week, Lexus launched a viral marketing campaign — that also makes for an excellent public service announcement — about how stupid it is to check your phone while driving. But it has only just started getting the kind of attention it deserves, now that some of the contentious regulatory news has subsided.
The automaker modified a Lexus NX crossover with an electrochromic film that can totally obfuscate the glass for 4.6 seconds — which is the average length of time a person looks at their phone while driving, according to the National Highway Traffic Safety Administration (NHTSA). It then invited people to take the car for a “test drive” while it made a point about distracted driving. While an overt publicity stunt, it was rather effective and addresses one of our biggest concerns in terms of automotive safety. Lexus simply showcased a bunch of morons with phones in an interesting way, highlighted the danger, and then got off its podium. (Read More…)
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