Last week, Lexus launched a viral marketing campaign — that also makes for an excellent public service announcement — about how stupid it is to check your phone while driving. But it has only just started getting the kind of attention it deserves, now that some of the contentious regulatory news has subsided.

The automaker modified a Lexus NX crossover with an electrochromic film that can totally obfuscate the glass for 4.6 seconds — which is the average length of time a person looks at their phone while driving, according to the National Highway Traffic Safety Administration (NHTSA). It then invited people to take the car for a “test drive” while it made a point about distracted driving. While an overt publicity stunt, it was rather effective and addresses one of our biggest concerns in terms of automotive safety. Lexus simply showcased a bunch of morons with phones in an interesting way, highlighted the danger, and then got off its podium. (Read More…)

Overseas trademark applications are nice, but the significant differences between those markets and our own often make such appearances a harbinger of not much. Europe is far more likely to go green, while American buyers, depending on state, don’t see nearly as much punishment for choosing the least efficient models.

Less taxation and far cheaper fuel conspire with geographical and cultural realities to make green cars a tough sell stateside, even a decade after things really kicked off in earnest.

Which is why the recent appearance of a plug-in hybrid in trademark filings an ocean away were worthy of interest, but no guarantee of U.S. availability. Until now. (Read More…)

With a new Lexus NX compact crossover expected to arrive next year, trademark applications on both sides of the Atlantic point to increased powertrain diversity — and more available power for U.S. customers.

Overseas, at least, the little Lexus (but not the littlest Lexus) CUV stands to go even greener. (Read More…)

A revamped version of a compact Lexus crossover that’s seen a fair bit of exposure on these digital pages will begin assembly in Ontario starting in early 2022, Toyota Canada has announced.

We knew some sort of product announcement was scheduled to take place today after the automaker’s Canadian arm stopped and shook everyone in sight last week, eager to signal its committed to maintaining a presence in the snowy country north of Buffalo. The Lexus NX is that product, Toyota says, with Canadian production replacing Japanese output.

For Canucks fearful that their fragile auto industry will one day disappear, the addition of a new crossover — a vehicle type seemingly without a sales ceiling — is a reassuring balm. (Read More…)

As we told you last fall, Lexus took a hatchet to the price of its hybrid NX crossover for 2018, greatly narrowing the gap between it and its NX300 sibling. The model’s entry price fell by more than $2,000, essentially making the hybrid powertrain a $950 option on an all-wheel drive NX.

It’s not a strategy designed to get more hardcore greenies into Lexus dealers; rather, it’s a way of swaying the modestly eco-minded into springing for that all-important “h.” Despite early signs of success, Lexus is holding off on taking its pricing gambit brand-wide. (Read More…)

The Lexus NX, set for a MY2018 refresh, is one of America’s three most popular premium brand utility vehicles, but Lexus clearly wants customers to feel even more free to choose the pricier NX hybrid.

For the 2018 model year, CarsDirect has learned that Lexus will include the full compliment of Safety System+ active safety features as standard equipment on both the NX300 (formerly known as the NX20ot) and NX300h, but the hybrid’s additional kit is accompanied by a significant $1,385 price cut.

In fact, with the additional equipment factored in, the price reduction is even more noteworthy. Pre-collision and dynamic radar cruise control were worth $900 on the 2017 Lexus NX300h, which essentially means the NX300h’s base price has been chopped by $2,285.

Perhaps Lexus isn’t content with holding the gold and bronze-medal positions on the luxury SUV/crossover sales leaderboard. Could serious price alterations be what it takes for Lexus to be the builder of America’s two best-selling luxury utility vehicles in 2018? (Read More…)

Today’s Question of the Day is the inverse of one I posited back in March of this year. At that time, we took your suggestions for current vehicle designs which you thought would stand the test of time.

It’s now time to cover the other side of the ugly coin; the vehicles on sale today which will become dated-looking quicker than all others.

(Read More…)

Pretty? No.

Popular? Most definitely. In fact, the Lexus NX is twice as popular as Lexus anticipated.

The Lexus NX, a crossover you must never confuse with the Nissan NX, is marketed in the United States both in NX200t and NX300h variants. At the New York International Auto Show three years ago, Lexus revealed the brand hoped to sell around 26,000 NXs per year; roughly 2,200 per month. At that point, in the lead-up to the NX’s 2014 Q4 launch, there were two schools of thought. One, the NX was so ghastly to behold Lexus surely wouldn’t sell 2,200 per month. Or, because Lexus is such a luxury crossover powerhouse, even the NX — with a face even a mother couldn’t love — will be more popular than Lexus anticipated.

Dealers believed Lexus’ forecast was on the low side.

But could anyone have expected the Lexus NX would be more than twice as popular as originally forecasted; that the Lexus NX would be America’s fifth-best-selling luxury utility vehicle; that the NX would account for one-in-five Lexus sales in America? (Read More…)

Conventionally pretty, it is not. But the Lexus NX is a hit.

The NX200t and NX300h combined to generate 4,014 U.S. sales in May 2015, the best month yet for the six-month-old NX line. Year-to-date, 16,546 copies of the NX have been sold in America. Since the end of November, 19,473 NXs have found their way into driveways across America.

Lexus, of course, has a tradition of building wildly popular premium crossovers. The RX is perennially America’s top-selling premium utility vehicle. (Read More…)

123,000 of the 5.4 million new vehicle sales generated in the United States over the last four months are new vehicle nameplates which weren’t on sale at this time a year ago.

Between January and April, the Ford Transit, Acura TLX, Chevrolet Trax, Lexus NX, and 18 other new nameplates accounted for 2.3% of all new vehicle sales volume in the United States, way up from the 1.7% achieved by a smaller fleet of all-new nameplates during the same period one year earlier. (Read More…)

Up to this point, the arrival of a potential familial rival has not hindered the success of the Lexus RX, America’s favourite premium brand utility vehicle.

The RX, still a relatively affordable two-row Lexus crossover, has been sold alongside the more affordable but somewhat less spacious NX since the very end of November. 5717 copies of the NX were sold in December and January combined. Year-over-year, U.S. sales of the RX rose 8% to 20,194 over the same period.

• RX sales reached an eight-year high in 2014

• 2905 NXs sold in December; 2812 in January

Admittedly, the RX’s rate of growth doesn’t compare well with that of the overall SUV/crossover market. RX sales increased just 3% in the 2014 calendar year and 3% in December specifically. January’s 17% jump translated to 962 extra sales in a SUV/crossover market which rose 19%. U.S. SUV/crossover sales were up 12% in December and in 2014 as a whole.

(Read More…)

Even though I tipped the Audi Q3 to win the compact crossover sales race, a story in Automotive News highlights another problem that Mercedes, and other luxury brands, could face: a lack of inventory.

(Read More…)

Although we’ve covered CAFE and its effects on the new car market before, the launch of the Lexus NX provides us with an interesting example of just how far auto makers will go to have their offerings classified as “light trucks” under the U.S. regulatory scheme which incentivizes manufacturers to offer these sorts of vehicles beyond mere market forces.

(Read More…)

Lexus is launching their long awaited small crossover at this month’s Beijing Auto Show. Dubbed the NX, it will be the first Lexus product with a turbocharged engine.

(Read More…)

Officially this is just a concept, but the Lexus LF-NX is supposed to preview an upcoming competitor to the BMW X1 and Audi Q3.  Using the familiar 2.5L 4-cylinder hybrid powertrain, the LF-NX will be available in FWD or AWD variants, though specific figures like power output have yet to be announced.