Tag: Lexus LF-A

By on March 22, 2017

LFA airborne. Picture courtesy Team Gazoo

Stereotyping is something we all do, for better or worse. It’s in the normative for people to establish an immediate set of parameters around a person, place, or thing (so, nouns) without a second thought. The human brain is comfortable within these predetermined expectations. Similarly, consumers have expectations and stereotypes of brands. X/Y/Z brand are expected to offer a particular style, model, or paint color — and many brands exist in these stereotypes entirely without any joie de vivre, or whatever French phrases people throw out to sound intellectual.

But today I want to know what cars stand out within their brand. Which models past or present threw the marque’s guideline book out the window to become par excellence? (Ugh.)

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