By on April 15, 2012

What is a Buick? Having saved the brand, GM must now figure out what to do with it. Traditionally Buick occupied the middle ground between Chevrolet and Cadillac, originally closer to the latter but from the 1970s onwards dangerously close to the former, which had expanded upwards in lockstep with archrival Ford. Aesthetically, Buicks have been the yin to Cadillac’s yang, curvier, less aggressive, and potentially more appealing to women. (Or metrosexuals? Did women ever drive a significant number of Rivs and Park Avenues?) Logically, there ought to be a position within this position for a compact car. Some people want a softly styled, upscale car, but don’t need a large car. But successfully fielding a car in this position has been tricky. The Lexus HS finds only a couple hundred takers each month. Jaguar abandoned the segment a few years ago, and Volvo quit it more recently. So does the Buick Verano stand a chance?

(Read More…)

Recent Comments

  • mcs: @Garak: It would also be good for search and rescue. In a search, with a gas model, the noise could drown out...
  • Garak: I could see quite a few places where you’d might want an electric model. Countries with expensive gas,...
  • DungBeetle62: Don’t know whose apple my Dad polished but in the early 80s after a parade of awful Cutlasses...
  • JD-Shifty: lowest gas prices were under Clinton. But that’s none of my business. We’ve seen wild price...
  • Buickman: anyone notice AutoNews has eliminated their comment section?

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber