Tag: leo newman

By on July 17, 2014

A perennial candidate for most beautiful of all times lists is the Studebaker Avanti. It’s admittedly somewhat of a polarizing design since the Avanti also sometimes shows up on lists of the oddest looking or ugliest cars ever made. I’m in the former camp and think it’s a great looking piece of human creation, but I can understand those who think it looks a little funny. Perhaps that’s how it should be as the Avanti was created to get people’s attention for Studebaker, the last independent car company in America, which was quickly becoming irrelevant as its financials got worse and worse. Studebaker president Sherwood Egbert did what he could with limited resources and a board of directors that seemed determined to run the more than century old company into the ground. The Avanti was part of Egbert’s plan in the early 1960s to give Studebaker, a company with a dowdy reputation in consumers’ minds, a new image, a rebranding in today’s parlance. (Read More…)

Recent Comments

  • ToolGuy: 93% confidence: At least once in the next 14 months, at least two Americans will get into an insane bidding...
  • ToolGuy: “TTAC Commenters Hate Small Business, Hate Free Enterprise and Hate America” We gave you free...
  • dal20402: TIL, because of your comment. I don’t think I’ve seen an Express without a 6.0L or 6.6L V8 for...
  • BSttac: Happy the podcast is back, less thrilled with the EV talk…Will you guys be posting the podcast to...
  • ToolGuy: As we start to approach the speed of light, mass increases. There’s literally not enough energy in the...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber