#lariat

This time last week, Ford was busy claiming the leaked Build & Price tool for the 2019 Ford Ranger was “inaccurate.” At the time, most of the internet got a quick glance at the truck’s pricing and options packages before the Blue Oval hauled it down.

The official configurator is now live. About the only “inaccuracies” we could find? The listing for a Regular Cab truck has been replaced by a listing for a two-wheel drive Extended Cab pickup with no box.

Today, readers, we learn the value of keeping browser tabs open. This is a more fruitful activity than, say, leaving a bag of potato chips open — which inevitably leads to soggy crisps.

While viewing the not-yet-ready-for-public-consumption Ford Ranger on Tuesday, a site promptly pulled down by the Blue Oval, we learned of the upcoming midsize truck’s (estimated) pricing and (likely) options packages. The page was largely devoid of interior shots, however. Until now.

After watching helplessly as competition from Toyota, General Motors, and Nissan ate its lunch in the midsize truck game, Ford has finally rolled out a new Ford Ranger. Last seen darkening dealer lots as a 2011 model, the old Ranger was put to rest after soldiering on for years with underpinnings dating back to the Jurassic era, or at least the Clinton administration.

No such concerns are on tap for the 2019 Ford Ranger, which deploys all the latest technology ranging, from a Terrain Management System to an off-road cruise control type system called Trail Control. Customer demand for trucks has never been higher, so the time is right for Ford to join the midsized pickup fray. The Ranger’s back, and we hear Sajeev is planning a party.

Following in the footsteps of the Ford F-Series multiple luxury times and Ram Laramie, Chevrolet will offer a new luxury trim level for the Silverado – complicating things for GMC, which is positioned as an upscale truck brand.