Tag: Land Rover

By on December 10, 2019

Maybe Land Rover isn’t so removed from its former parent, after all. Whereas Ford saw the resurrection of the Bronco nameplate as an opportunity to butch up an Escape, Land Rover apparently sees the return of the storied Defender as an excuse to push its lineup downmarket.

No, not with the Defender itself — the range-topping SUV will only go upward in price, Autocar reports, but the opportunity lies in sprinkling some of its design magic over a new entry-level model. (Read More…)

By on October 22, 2019

Just over two years ago, a tentative product name discovered deep within Jaguar Land Rover’s internal communications captured the eye — and stimulated the fertile imaginations — of auto journos everywhere. “Road Rover” was a name JLR was using to describe a possible future vehicle; a year later, the automaker moved to trademark the name for safekeeping.

Since then, JLR has grappled with financial pain born of the decline of both diesel propulsion and the sedan bodystyle, choosing to fight market trends by shoring up its Land Rover division with new or updated utility vehicles, returning the Defender nameplate to the top of the line, and cutting build configurations of its Jaguar passenger cars. Parent company Tata Motors wants results, and it wants them in a hurry.

One thing not lost to the automaker’s evolving product strategy is Road Rover. There’s more news on that front. (Read More…)

By on October 1, 2019

Despite delivering what could be considered a desirable premium EV with the I-Pace, Jaguar Land Rover admits it’s not entirely sold on the idea of electric sport utility vehicles. Due to their size, SUVs and crossovers are inherently heavier than traditional sedans — placing them at odds with the goal of maximizing efficiency.

More mass means diminished range. While this can be offset by a manufacturer installing larger battery packs, that increases costs and ultimately adds more heft to the single heaviest component in an EV. Large electrics bring other issues to the engineering table, too.

“The larger the vehicle the larger the aero challenge. If you’re not careful you end up with such big batteries and you make the vehicles so heavy that as you race down the autobahn the range disappears,” Nick Rogers, JLR’s head of engineering, told media at the company’s revamped engineering and design center in Gaydon, England. (Read More…)

By on October 1, 2019

Jaguar Land Rover intends to close factories in the United Kingdom for a week in November. While the move is to safeguard the company against a messy Brexit, the company has said it will take place whether or not the nation actually splits from Europe at the end of October. JLR Chief Executive Officer Ralf Speth confirmed the company’s decision late last month.

Brexit has been a long time coming. While the UK voted to leave the European Union over three years ago, considerable energy has gone into postponing the event to either undo the vote (via a follow-up referendum) or delay things long enough to reach a trade agreement with the EU. Automakers have encouraged a deal in order to avoid supply chain disruptions. However, Prime Minister Boris Johnson has said the nation has waited long enough, promising a no-deal Brexit on October 31st if an accord cannot be reached beforehand.

While JLR won’t be the only automotive manufacturer to temporarily shutter European plants over Brexit fears, reports suggest it’s likely to be the one with the broadest implications.  (Read More…)

By on September 30, 2019

Jaguar Land Rover is reportedly working a system for the new Defender that would allow for low-speed maneuvers with all occupants outside the car. While it sounds like a good way to guarantee the safety of friends and family when traversing a cliff face that might be a bit too narrow, recent hiccups with Tesla’s new summoning tech has proven it’s best to exercise caution.

Fortunately, Land Rover says it wants to utilize the Defender’s 3-D Scout system to map the area surrounding the vehicle and allow drivers to control the Defender remotely from the outside in off-road environments (minimizing collision risks). This will likely require the addition of some level of vehicular autonomy, as JLR stipulates drivers will be controlling the model via the automaker’s wearable “Activity Key.” Present incarnations of the device are basically proximity sensors without the necessary controls to accomplish any meaningful level of remote control.  (Read More…)

By on September 11, 2019

This is the most predictable Ace of Base appearance since the C8 Corvette earlier this summer. With a stout off-road presence and a dose of retro style, the Land Rover Defender was shown in production form yesterday in Frankfurt.

A trio of trims will be available in America when it goes on sale, to be joined later by similarly equipped Defenders in two-door 90 next year and a long-wheelbase 130 sometime down the road. This base model, simply called the 110, starts under fifty grand.

(Read More…)

By on September 10, 2019

Land Rover’s Defender has returned and, based on the marketing materials furnished by the manufacturer, you’d think every model came with Jesus riding shotgun. The 2020 Defender is all things to all people. Exciting, powerful, comfortable, rugged, efficient, and on the bleeding edge of automotive technology, the new model really gave Land Rover an opportunity to pat itself on the back when it debuted in Frankfurt on Tuesday.

However, we’re not wholly convinced the company deserves to be relentlessly mocked for its enthusiasm — at least not this early in the article. There has been a clear effort made to ensure the off-roader has the broadest appeal possible, which has kind of been the model’s trajectory for as far back as memory allows. Besides, we don’t know for certain that the Defender’s evolution into a Swiss Army Knife is even a problem until we’ve driven one. But there will be a few issues we’ll have to address on principle, especially its move to unibody construction.  (Read More…)

By on August 29, 2019

Image: JLR

With less than two weeks to go before its Frankfurt Motor Show debut, Land Rover has sent its upcoming Defender SUV on a road trip to the Rhineland. Kicking off the continental slog in a remote and cinematic valley near the China-Kazakhstan border, the Defender will presumably score some rough-and-tumble bragging rights — as well as all-important photo ops — on the way to its German unveiling on September 10th.

Too bad we’ve already seen it. (Read More…)

By on August 27, 2019

Instagram

Not since James Bond traded in his .32 Walther PPK for a PPK/S in .380 ACP has the long-running film franchise generated so much buzz. The set of the upcoming film No Time to Die was the site of an unexpected and long-awaited Land Rover reveal this week, with a shot leaking to social media of the next-generation Defender.

Spotted completely sans camo and appropriately splattered with mud, the Defender pic comes by way of Instagram user shedlocktwothousand. Jaguar Land Rover would surely have preferred to keep this thing under wraps — after a three-year hiatus, the new Defender is due for a public unveiling at next month’s Frankfurt Auto Show. (Read More…)

By on August 12, 2019

Eager to reduce R&D costs, Jaguar Land Rover and BMW forged a cross-channel bond earlier this summer, but the increasingly cozy relationship between the Anglo-German rivals likely won’t end with the mere sharing of electric drive units and internal combustion engines.

A number of JLR vehicles poised to drop from the product pipeline could come to fruition thanks to a piece of Bimmer architecture. (Read More…)

By on July 10, 2019

Last week, in our Wednesday QOTD post, we switched over to the darker side of truck and SUV design from the Nineties. It seemed many of our dear readers were less than fans of the so-called “jellybean” Ford F-150. This week, attention shifts to east — to Europe. Which trucks and SUVs from that most stylish of continents have aged the worst in terms of styling?

(Read More…)

By on July 2, 2019

A batch of new leaks on the Land Rover Defender have indicated that the model will come in a trio of body styles, one of which is supposed to seat eight, and offer quite a bit of variance between trims.

Defender “leaks” are nothing new; the manufacturer has been parsing out camouflaged body shots for months. While this marketing strategy left us feeling burnt out on Toyota’s Supra prior to its debut, JLR has exercised a bit more restraint, encouraging some enthusiast-based espionage — which is far more fun.  (Read More…)

By on June 27, 2019

Throughout the 1980s, and into the middle of the nineties, Honda reassured themselves that the sports utility vehicle craze was just a fad. The company spent years refusing to develop their own SUVs of any caliber, and instead turned to other companies (eventually) to fill gaps in the model lineup.

Honda did rebadging work to various extents, and then sold the borrowed SUVs around the world. Today’s Rare Ride is one such offering, though it’s more obscure then all of its stablemates down at Honda Rebadge Corral. Let’s check out a Honda Crossroad, from 1993.  (Read More…)

By on June 21, 2019

With Jaguar’s XJ sedan on its way out, the company is actively working on a replacement using its new Modular Longitudinal Architecture (MLA). Like many modern platforms, MLA can be be adapted for use in electric, plug-in hybrid, and mild-hybrid applications… and the automotive firm no doubt plans to squeeze every dime it can out of that built-in versatility.

Following the debut of a large premium sedan that’s supposed to replace the XJ sometime next year, MLA will see action at Land Rover — underpinning the new Ranger Rover in 2021. Eventually the automaker intends to use MLA as the basis for most future models, hopefully reducing development and manufacturing costs after posting a $4.6 billion loss earlier this year.  (Read More…)

By on May 3, 2019

Image: JLR

Last week, we examined the precarious situation impacting the way Jaguar Land Rover does business. If you want the abridged version, JLR isn’t sure what to do about Brexit, overestimated the Chinese market, and is concerned with tightening emission rules in Europe. The company’s now mulling the layoff of a sizable portion of its workforce to stem financial losses while parent company Tata considers what life might be like if it sold off its British properties.

Refreshingly, JLR isn’t secretive about its problems and doesn’t attempt to spin them into something positive. It knows it’s confronting real problems. It wants us to know that, too.  (Read More…)

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