#laferrari

Former Ferrari salesman Robert “Bud” Root is suing Ferrari of Palm Beach for wrongful dismissal, alleging the dealer fired him after he discovered that a Ferrari DEIS tool was being used to roll back odometers. He also claims discrimination due to his old age.

Root’s claim states that Ferrari’s Italian headquarters has been producing and distributing these devices to dealerships worldwide. It also says that Ferrari must give authorization every time one of the tools is used — a potentially damaging allegation for the supercar manufacturer.

Ferrari CEO Sergio Marchionne — who’s also the CEO of some other company — says the Italian automaker’s stable will be full of hybrid technology in three short years.

This isn’t an initiative designed to take Ferrari from red to green. Rather, it’s the only way it can boost sales without running afoul of the law. There’s cash to be made, and Sergio’s on the case.

Full disclosure: While my business-class compatriots were living it up in Geneva, I was sitting at home in Ohio, waiting anxiously for the Fed-Ex-mishap-delayed arrival of something called a “Modern Eagle NOS Brazilian” and letting my three-year-old son watch The Lost World in HD. I’d forgotten that there was a part where the T. Rex bites a hapless civilian in half. “There’s meat inside people, if you’re a hungry dinosaur and you can’t find a ‘ceratops to eat,” the boy opined upon seeing the scene. Oh, well. Nature, red in tooth and claw, and all that.

It’s reasonable, therefore, that I might be personally bitter about the latest auto show and my failure to snag a seat on a charter flight to same. No surprise there. What is surprising is this: the people who went weren’t excited about the product either. Sure, they took Facebook pictures of their triple-seven sleeping pods and eighty-euro mystery dinners, but when it came to the actual rolling stock, the lack of enthusiasm among the professional enthusiasts could be viewed from space. Assuming, of course, you have an Internet connection in space and are willing to use it to read auto blogs. The closest thing to a universally acclaimed car at the show was a diesel version of a sporty hatchback. That’s like getting worked up over Diet Dr. Pepper.

The responsibility for this dismal state of affairs can be clearly laid at the feet of three companies. Porsche, Ferrari, and Lamborghini were given a chance to render automotive equivalents of Miss Alex Morgan in steel, aluminum, and carbon fiber. Instead, they chose to give us Honey Boo-Boo’s mother, Snooki, and Janet Reno in a Predator mask, respectively.