Tag: Kia Seltos

By on June 4, 2019

Leaks of Kia’s new Seltos — a small crossover intended for global sale before 2020 — made their way around the web this week. However, we spent most of our time wondering how much of an accident they actually were. Seemingly on display for a promotional shoot, the Seltos was left uncovered on city streets with its name prominently displayed in large, capital letters. While we’re not accusing the company of encouraging viral marketing, it certainly could have been more careful about keeping the crossover under wraps.

Kia was also quick to issue a response to the leaks by officially announcing the model’s existence and ideology on Monday. This is a car for the masses, but dialed in to engage directly with “youthful, tech-savvy buyers” and named after one of Heracles’ children. Clearly, the Koreans have their finger on the pulse of today’s youth market — as most teens are dying to engage with one another over ancient Greek myths(Read More…)

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