Tag: kia pride

By on May 16, 2022

We return to our coverage of Kia sedans today and discuss a midsize from just prior to the flagship Enterprise we discussed last time. Kia offered the first midsize car to bear its branding in 1987 when it introduced the new Concord. Concord was essentially a broughamed, front-rear clip swap take on the GC platform Mazda 626. Mazda discontinued the GC 626 that year and immediately sold the platform and tooling to Kia. A couple of years later, the Concord spawned a lesser sibling called the Capital. Capital looked very similar to the Concord but sold to a more economically-minded customer with its much lower level of equipment and low-powered engines.

When the Capital finished up its run in 1997, it was replaced by a compact car Kia had on sale for a few years already: The Sephia. Sephia wouldn’t do for Concord-level customers though, and upon the sedan’s discontinuation in 1995 they were directed to an all-new Kia. The company was ready with its new midsize to bookend the Concord, and it went on sale the same year. Though the new car was again on a donated platform, it was the first time Kia had some leeway to design a midsize of their own. It’s time to discuss Credos.

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By on May 12, 2022

We return to our Rare Rides Icons coverage of the Ford Festiva today. An important world vehicle for the likes of Ford, Mazda, Kia (and eventually many others), the Festiva arrived at a time when rear-drive subcompacts were being replaced by much more efficient models that were front-drive. And the Mazda-designed Festiva was certainly more efficient and more front-drive than the Fiesta it replaced.

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By on May 11, 2022

We’ve reached the end of the Nineties in Kia’s midsize-or-more sedan story. It was a time of modernization across Kia’s portfolio, and 1998 and 1999 were years of expansion in particular: Kia introduced an impressive nine all-new models across those two years.

For its larger sedan lineup, the dated Potentia (a rework of the Eighties Mazda Luce) continued on in its popularity in the South Korean market. Potentia was updated from its original 1992 looks for 1998.  However, that same year Kia introduced a new large luxury sedan to its lineup. The company once again relied on friendly product partner Mazda. Let’s talk about Enterprise.

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By on April 29, 2022

We embark on the important and global tale of a subcompact hatchback today. Your author referenced it last week in Part I of our Kia large cars series, and now it’s time for the promised comprehensive Rare Rides coverage! Manufactured in various places around the world, our subject vehicle lived a long life and had no fewer than 10 identities over its impressive 17-year span. We’re going to party, karamu, Festiva, forever.

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By on April 28, 2022

We pick Kia’s large-car story once more today, at a point when the Korean manufacturer was in the midst of establishing itself as a proper full-line automaker, albeit with contributions from various other automotive firms. After Kia built Fiats and Peugeots via knock-down kits, it moved on to a light rework of the early Eighties Mazda 626. It made two cars out of the 626, its first midsize offerings. They were the upscale Concord and lesser (but still sort of upscale looking) Capital. But before we move on to the company’s first truly full-size car, we need to talk about the Mercury Sable for a moment.

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By on April 22, 2022

I got to thinking about one particular big old Kia from the late Nineties the other day, and upon searching it on The Internet, I realized the Korean manufacturer had a much longer history with large cars than I’d thought previously. Given most of them were (or are) off-limits to the North American market, it might be time for a history lesson. We begin today with Kia’s first large car. It’s one you’ve probably heard of, because it was a Peugeot.

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By on July 20, 2016

Ford Festiva, Image: © 2016 Crabspirits/The Truth About Cars

Did you think I would end this column on just any random car? Not only is subject vehicle #100 a real mind-scrambler, but this dramatization is based on a true account from the former owner of this bubblegum Ford Festiva.

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By on May 7, 2014

01 - 1993 Ford Festiva L Down On The Junkyard - Picture courtesy of Murilee MartinThe Ford Festiva aka Kia Pride aka Mazda 121 spent much of the last decade being a fairly common sight in American self-serve wrecking yards, but lately I’ve been seeing many fewer examples of this little gas-sipper. You can buy this car new in Iran, where it is badged as the Saipa 132, and some outlaw factory is probably still building the things in China. We’ve seen this ’90 Festiva in this series, and now I’ve found a decal-enhanced example of the final model year of the US-market Festiva (the next generation Pride was called the Aspire in the United States) in a Denver yard. (Read More…)

By on June 15, 2012

By 1990, it just wasn’t done for Detroit to build its own really small subcompacts. Instead, badge-engineered cars designed and/or built by overseas subsidiaries or partners got the job done. GM had the Suzuki-based Metro, Chrysler still had the Simca-based Omnirizon, and Ford had the Mazda-based Festiva. You still see the occasional Festiva on the street, what with gas prices being what they are, but most of them were crushed long ago. Here’s one in Denver, sitting in the limbo between the street and The Crusher. (Read More…)

By on November 20, 2010

The Korean invasion began in the late eighties with three shitboxes: the Hyundai Excel, the Pontiac LeMans, and the Ford Festiva. Korea Week CC pits them against each other to determine the outcome: the Festiva loses the contest by a large margin. Why? (Read More…)

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